Discover the Outrageous Detail on a Convenience Store Sign That Exposes an Unstoppable Aussie Trend!

In the land down under, where the sun scorches and the beaches beckon, there's a new heatwave hitting consumers right in their wallets. It's the rising trend of surcharges, and it's causing quite a stir among the Australian public. A recent incident at a Perth convenience store has thrown this issue into the spotlight, igniting a debate about the fairness and legality of these additional charges.

The store in question displayed a sign that left customers scratching their heads in disbelief. It read: '50 cents cold drink surcharge for 1 litre and above.' This meant that if a thirsty customer picked up a 1-litre drink priced at $2, they'd be forking out an extra 50 cents at the register, bringing the total to $2.50. While some Aussies are up in arms, calling the pricing 'unclear' and 'deceptive,' experts are weighing in, saying it's part of a broader trend that's sweeping across various industries.


Dr Jun Yao, a Senior Lecturer in Marketing at Macquarie Business School, explained to Yahoo News Australia that surcharges are becoming increasingly common, especially for smaller businesses grappling with inflation and rising operating costs. 'For businesses, surcharges are a way to justify higher prices to consumers, even though they know consumers may view them as sneaky,' he said.


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A '50 cents cold drink surcharge' for drinks over 1 litre was noted by a shopper, sparking debate over added checkout costs. Credit: Reddit


The reaction to the surcharge was mixed, with some calling it 'insane' and others questioning its legality. 'You can't have two prices on the same product,' one Aussie argued. However, Dr Yao clarified that 'surcharges for cold drinks are not new' and are perfectly legal as long as they are clearly displayed.


Angel Zhong, a finance lecturer at RMIT, supported this view, stating that businesses have the right to add reasonable surcharges, provided they are transparent with customers. The Australian Competition & Consumer Commission (ACCC) mandates that businesses must communicate the total price payable before purchase to avoid misleading customers.

In the case of the Perth store, the surcharge is likely an attempt to recoup the additional costs of refrigeration. This practice isn't unique to small convenience stores; even supermarket giants like Coles and Woolworths have different prices for chilled and room-temperature beverages.

The conversation around surcharges is heating up, with a government crackdown on card surcharges in the works, potentially banning them by 2026. Treasurer Jim Chalmers and Prime Minister Anthony Albanese have expressed their commitment to easing the cost of living and protecting Australians from unnecessary expenses.


So, what does this mean for you, our savvy seniors? It's a reminder to keep a keen eye on the fine print and to question charges that don't seem to add up. If you encounter a surcharge that seems unjustified, don't hesitate to reach out to your local fair trading or consumer affairs agency or even the ACCC.

We'd love to hear your thoughts on this issue. Have you noticed surcharges creeping into your everyday purchases? Do you think they're a fair way for businesses to cover costs or just another way to nickel and dime consumers? Share your experiences and opinions in the comments below, and let's navigate this trend together. After all, every cent counts when you're enjoying the golden years!

Key Takeaways

  • A Perth store shopper noted a '50 cents cold drink surcharge' for drinks over 1 litre, sparking debate over added checkout costs.
  • Experts say surcharges are becoming common as businesses face inflation and higher operating costs, but they must be transparent.
  • The ACCC underscores that businesses can apply surcharges, but they must not mislead customers and must display the total price.
  • There's a government crackdown on card surcharges in progress, aiming to ease costs for consumers and small businesses by 2026.
 
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I'm curious whether this includes cash payments as well as card? If I had to pay 25% more for a cold drink, I'd leave it is the store the same as I left a country service station when they refused to mark the price of their drinks & would only tell me the price at the checkout. I was really thirsty but knew I could make it the extra hour until I got home to get a drink. I will never buy something that does not have the price marked either on the shelf or on the article.
 
Makes sense to me it costs lots of money to run those fridges and cool rooms.😊
Yes but you get a cold room of beer and you are paying extra on every drink cold room full of stubbies, which means you are paying roughly $1800 a pallet multiply that buy 6 and that is tidy sum, yes I was a manager of Outback pub after talking to disgruntled customers, I decided to drop the price had customers coming from everywhere, so more than made up for power cost. Happy Days
Makes sense to me it costs lots of money to run those fridges and cool rooms.😊
 
Name the store
I would pay it a visit and turn off the fridges.

I wonder if they charge you extra for a hot meat pie compared to one at room temperature. Do they also charge for the air conditioning in the store? How about the lights?

I can imagine the scum dogs who own this business and English wouldn't be their first language.
 
There are numerous hidden costs in providing cold or hot food or any other personalised service. These all include paying a salary for someone to provide the services. If you don’t want to pay you end up with self- serve. Look at traditional service stations, department stores , groceries etc . If you want services, especially out of the traditional shopping hours you have to pay. People providing the service ( not just the business owner) also have to pay additional costs such as daycare when additional services are extended out of hours.
Be careful for what you ask for.
 
And then at the checkout....you pay more again if you use a card rather than no more if you pay with cash.
Also our local IGA has been charging more for cold drinks than hot off the shelf for 20 years or more.
 
Yes but you get a cold room of beer and you are paying extra on every drink cold room full of stubbies, which means you are paying roughly $1800 a pallet multiply that buy 6 and that is tidy sum, yes I was a manager of Outback pub after talking to disgruntled customers, I decided to drop the price had customers coming from everywhere, so more than made up for power cost. Happy Days
They aren’t talking about alcohol, they are talking about convenience store 1ltr plus drinks.
 
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They aren’t talking about alcohol, they are talking about convenience store 1ltr plus drinks.
Hi "Elizabeth1",
It's funny how the "Title" subject get's twisted around to include all sorts of situations. Well why don't we "Chuck" this in to broaden the subject as well. No harm done. Creates a bit more interest for good measure.

"Novezar".
 
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