Discover ALDI’s new service that will revolutionise your shopping experience
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In the never-ending quest to meet the changing needs of savvy Aussie consumers, supermarket chains have been head-to-head, striving to offer the best shopping experiences with the most benefits (including the all-important discounts, of course!).
In the latest chapter of this retail saga, German-owned supermarket ALDI has stepped up to the plate. Addressing the one area where the grocery giant has struggled to keep up with its major rivals: The convenience of online shopping.
Though it seemed ALDI was set on resisting the allure of e-commerce in a bid to maintain low grocery costs, the chain has recently acknowledged that sticking to this stance might no longer be sustainable.
They've realised that if they continue to resist, they risk losing loyal customers to their competitors who offer online buying.
Adrian Christie, ALDI’s Corporate Affairs Representative, expressed this significant strategic shift at a recent parliamentary inquiry. In response to questions about the supermarket competition, he stated confidently: 'Quite right, you will see us entering that space in the future.'
While it's no secret that Coles and Woolworths–who together own approximately two-thirds of the supermarket retail market in Australia–have been investing heavily in their online and delivery offerings. ALDI has maintained its 'in-store only' approach and currently holds around 10 per cent of the market.
The challenge for ALDI now lies in finding the perfect balance of trying to offer the convenience of online shopping while still maintaining prices that are 15-20 per cent lower than their competition––a core offer for ALDI in Australia.
Moreover, even with a smaller market share, ALDI has reigned supreme in Canstar Blue’s satisfied shopper survey for six years running.
Of the many standout scores in the most recent survey, ALDI ranked a whopping five out of five stars in all categories, except for 'customer service' and 'variety of products'.
It clinched the top spot for 'value for money' and 'deals/specials available', which is a significant win, especially considering the ever-increasing financial pressures most Australians are faced with.
At the time, ALDI Australia’s Group Director, Simon Padovani-Ginies, spoke delightedly about ALDI’s ongoing commitment to Australian shoppers, rooted in the irresistible pull of high-quality products at the lowest prices.
As per Padovani-Ginies, ‘ALDI has won a spot in the hearts and back pockets of Aussie shoppers through one simple and consistent commitment–high-quality products at the lowest prices.’
‘Being credited as the only five-star-rated supermarket shows our day-in, day-out commitment to deliver market-leading prices on high-quality goods is resonating with our shoppers.'
You can read more about their ALDI’s most recent win in this article we wrote.
For those who haven’t tried online grocery shopping, you might be wondering what the benefits would be…
Well, the move to online retail holds a number of benefits for the everyday shopper–benefits that extend well beyond traipsing around aisles hunting for items!
One of the most significant benefits of online shopping is that it lets you shop at your convenience. Those with hectic schedules, barely finding a moment to breathe in between juggling familial duties and other commitments, can simply whip out their electronic devices to order their pantry staples, fresh produce, and even their favourite snacks. There is no need to worry about store timings or racing to get the groceries done before weekend plans kick in.
Plus, going digital could help you become savvier with your money. With the ability to compare products and prices from the comfort of your own home and online-exclusive offers often up for grabs, you're more likely to make strategic choices and score the best deals.
So by acknowledging the need for an online grocer, ALDI is not just catering to our evolving shopping habits and demands for speed and flexibility–it's looking to make your life that bit easier and your weekly shopping experience a whole lot more enjoyable.
Have you tried online grocery shopping before? Do you look forward to ALDI’s online grocery shopping feature? Let us know in the comments below!
In the latest chapter of this retail saga, German-owned supermarket ALDI has stepped up to the plate. Addressing the one area where the grocery giant has struggled to keep up with its major rivals: The convenience of online shopping.
Though it seemed ALDI was set on resisting the allure of e-commerce in a bid to maintain low grocery costs, the chain has recently acknowledged that sticking to this stance might no longer be sustainable.
They've realised that if they continue to resist, they risk losing loyal customers to their competitors who offer online buying.
ALDI is set to explore the online grocery shopping space in the future. Image source: ALDI (left), stefamerpik on Freepik (right).
Adrian Christie, ALDI’s Corporate Affairs Representative, expressed this significant strategic shift at a recent parliamentary inquiry. In response to questions about the supermarket competition, he stated confidently: 'Quite right, you will see us entering that space in the future.'
While it's no secret that Coles and Woolworths–who together own approximately two-thirds of the supermarket retail market in Australia–have been investing heavily in their online and delivery offerings. ALDI has maintained its 'in-store only' approach and currently holds around 10 per cent of the market.
The challenge for ALDI now lies in finding the perfect balance of trying to offer the convenience of online shopping while still maintaining prices that are 15-20 per cent lower than their competition––a core offer for ALDI in Australia.
Moreover, even with a smaller market share, ALDI has reigned supreme in Canstar Blue’s satisfied shopper survey for six years running.
Of the many standout scores in the most recent survey, ALDI ranked a whopping five out of five stars in all categories, except for 'customer service' and 'variety of products'.
It clinched the top spot for 'value for money' and 'deals/specials available', which is a significant win, especially considering the ever-increasing financial pressures most Australians are faced with.
At the time, ALDI Australia’s Group Director, Simon Padovani-Ginies, spoke delightedly about ALDI’s ongoing commitment to Australian shoppers, rooted in the irresistible pull of high-quality products at the lowest prices.
As per Padovani-Ginies, ‘ALDI has won a spot in the hearts and back pockets of Aussie shoppers through one simple and consistent commitment–high-quality products at the lowest prices.’
‘Being credited as the only five-star-rated supermarket shows our day-in, day-out commitment to deliver market-leading prices on high-quality goods is resonating with our shoppers.'
You can read more about their ALDI’s most recent win in this article we wrote.
For those who haven’t tried online grocery shopping, you might be wondering what the benefits would be…
Well, the move to online retail holds a number of benefits for the everyday shopper–benefits that extend well beyond traipsing around aisles hunting for items!
One of the most significant benefits of online shopping is that it lets you shop at your convenience. Those with hectic schedules, barely finding a moment to breathe in between juggling familial duties and other commitments, can simply whip out their electronic devices to order their pantry staples, fresh produce, and even their favourite snacks. There is no need to worry about store timings or racing to get the groceries done before weekend plans kick in.
Plus, going digital could help you become savvier with your money. With the ability to compare products and prices from the comfort of your own home and online-exclusive offers often up for grabs, you're more likely to make strategic choices and score the best deals.
So by acknowledging the need for an online grocer, ALDI is not just catering to our evolving shopping habits and demands for speed and flexibility–it's looking to make your life that bit easier and your weekly shopping experience a whole lot more enjoyable.
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