Customers share their outrage as prices of one popular egg brand go through the roof!

In the ever-changing landscape of grocery prices, Australian shoppers are no strangers to the occasional sticker shock.

Yet, the latest price hike at Woolworths left customers with more than just raised eyebrows.

Many shoppers were outraged as one pantry staple rose to unbelievable prices.


A dozen of Pace Farms Jumbo 800g Eggs now comes at a whopping $10.20.

The news of the price surge spread like wildfire after a Woolworths customer voiced their disbelief on social media.

'Are Woolworths done taking the p***?' they asked in the post, accompanied by a screenshot from the Woolworths website.


compressed-pace farms.jpeg
A dozen of Pace Farm eggs now cost $10.20 per dozen, earning ire from shoppers. Image Credit: Woolworths


'A dozen of eggs now costs $10.20?' they continued.

The price hike was not a case of supermarket mark-up.

The price increase is a direct result of a hike from Pace Farms itself.


According to a statement released by Pace Farms last 27 June, the egg industry has been hit hard by the recent avian influenza outbreak.

This, in turn, wreaked havoc on poultry farms nationwide.

Pace Farms also explained that they were implementing 'additional grading capacity at other locations' to mitigate the impact on egg availability.

Being one of Australia's largest egg producers, they acknowledged the potential effects this situation could have on customers and consumers.

'We are working as quickly as possible to rectify this situation,' they assured.

However, the path to stabilisation is rocky, as egg prices reflect the suppliers' struggles.


While Pace Farms has not commented further on the situation, Woolworths started offering alternatives for shoppers.

The supermarket giant started selling a range of eggs at various price points, including a budget-friendly Woolworths brand.

Yet, for those who prefer jumbo-sized eggs, it's either they pay the premium or switch to alternatives for the time being.

For our readers, this price hike is more than just a minor inconvenience.

With fixed incomes and careful budgeting a reality for many shoppers, price increases could have a significant impact on weekly grocery bills.

It's a stark reminder of the importance of shopping around and being open to trying different brands that may offer better value for money.
Key Takeaways

  • A Woolworths customer expressed outrage over the significant price increase of Pace Farms Jumbo 800g Eggs to $10.20 per dozen.
  • The price hike occurred after a rise in supplier costs.
  • Pace Farms acknowledged the impact on egg availability due to avian influenza and started taking steps to increase grading capacity at other locations.
  • Woolworths started providing a variety of egg options at different price points, including in-house brand eggs.
Have you noticed a substantial increase in the cost of your usual supermarket items? How have you adjusted your shopping habits in response? Share your thoughts and budgeting tips with us in the comments below.
 
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