Customers criticise a cafe for their expensive avocado toast: 'Is this normal?'
- Replies 24
It's no secret that we live in a world where, sometimes, price tags leave us shaking our heads in disbelief. Whether it's the cost of petrol, coffee, or a loaf of bread, things seem to be getting more expensive by the day.
But one cafe has recently provoked quite the uproar over its expensive pricing for a breakfast staple: avocado toast.
You might be wondering how much it could be. It turns out that the avocado on toast at the Melbourne cafe in question, called The Glass Den, is tagged at a mind-boggling $27.50.
A customer who dined at the trendy cafe in Coburg was surprised at the price of the food item.
Taking to social media, they posted a photo of the cafe’s menu along with the caption: ‘Cafe prices—is this normal? Blew me away.’
This has stirred some unrest among patrons and social media users.
As one social media user pointed out, the cafe promotes an 'experience' rather than just a meal.
‘I’ve gotten up from cafes like this…I’m not paying $27 for eggs and bacon on toast,’ a person remarked.
‘Everything there is $10 more than I’d expect—and that’s still too much,’ another said.
A third person commented: ‘Certainly more for most things than my local cafes.’
One local resident living in the apartment complex adjacent to The Glass Den stated: 'There are infinitely better cafes within walking distance for much better prices.'
‘It's more expensive than normal, but this place ain't trying to be normal. Look at the pics of their food on Instagram, and their menu items and ingredients, and you can see why the prices are what they are,’ a user responded to the post.
With picturesque food snaps artistically curated, it becomes apparent that the cafe is in the business of selling not just food but aesthetics and a personal declaration of having 'lived' the higher-end cafe experience.
A glance at the establishment’s social media also offers an insight into its clientele type—the big spenders, the influencers, the connoisseurs, and the food bloggers.
That said, it is understood that the Glass Den is a talking point among customers, not just for its eyebrow-raising toasty price but also because it seems to step outside the norm.
'Some ingredients used (halal bacon, truffle, pomegranate, etc.) don't come cheap,' defended a self-proclaimed chef, offering a potential explanation for the dramatic pricing. 'Depends on suppliers and availability, but honestly, this is pretty fair pricing.'
‘It's the new normal,’ another person defended.
These cafe prices come at a time when Aussies are grappling with a surge in living costs and increased inflation.
According to The Australian Bureau of Statistics, the Consumer Price Index for August was an annual rate of 5.2 per cent, up from 4.9 per cent in July. This has been driven largely by housing, transport, food and insurance costs.
This comes after reports last week that avocado prices have fallen down to 9 cents each. This is due to the overproduction of the fruit. You can learn more about that here.
If you’re keen to make an avocado toast at home instead, here’s a simple recipe:
Here at the SDC, we advise our readers to always opt for venues that offer value for money. Fancy toasts aside, plenty of excellent local cafes offer wonderful meals at fair prices.
As you plan your next breakfast or brunch outing, do your research, read reviews, and make an informed choice about where to go. And remember—a good meal doesn't have to come with an outrageous price tag.
What’s your take on this pricing, members? Have you seen anything similar in your local restaurants or cafes? Share your thoughts in the comments below!
But one cafe has recently provoked quite the uproar over its expensive pricing for a breakfast staple: avocado toast.
You might be wondering how much it could be. It turns out that the avocado on toast at the Melbourne cafe in question, called The Glass Den, is tagged at a mind-boggling $27.50.
A customer who dined at the trendy cafe in Coburg was surprised at the price of the food item.
A cafe in Melbourne called The Glass Den priced avocado toast at $27.50. Credit: Reddit
Taking to social media, they posted a photo of the cafe’s menu along with the caption: ‘Cafe prices—is this normal? Blew me away.’
This has stirred some unrest among patrons and social media users.
As one social media user pointed out, the cafe promotes an 'experience' rather than just a meal.
‘I’ve gotten up from cafes like this…I’m not paying $27 for eggs and bacon on toast,’ a person remarked.
‘Everything there is $10 more than I’d expect—and that’s still too much,’ another said.
A third person commented: ‘Certainly more for most things than my local cafes.’
One local resident living in the apartment complex adjacent to The Glass Den stated: 'There are infinitely better cafes within walking distance for much better prices.'
‘It's more expensive than normal, but this place ain't trying to be normal. Look at the pics of their food on Instagram, and their menu items and ingredients, and you can see why the prices are what they are,’ a user responded to the post.
With picturesque food snaps artistically curated, it becomes apparent that the cafe is in the business of selling not just food but aesthetics and a personal declaration of having 'lived' the higher-end cafe experience.
A glance at the establishment’s social media also offers an insight into its clientele type—the big spenders, the influencers, the connoisseurs, and the food bloggers.
That said, it is understood that the Glass Den is a talking point among customers, not just for its eyebrow-raising toasty price but also because it seems to step outside the norm.
Avocado toast (left) and other menu items from The Glass Den. Credit: @theglassden/Instagram
'Some ingredients used (halal bacon, truffle, pomegranate, etc.) don't come cheap,' defended a self-proclaimed chef, offering a potential explanation for the dramatic pricing. 'Depends on suppliers and availability, but honestly, this is pretty fair pricing.'
‘It's the new normal,’ another person defended.
These cafe prices come at a time when Aussies are grappling with a surge in living costs and increased inflation.
According to The Australian Bureau of Statistics, the Consumer Price Index for August was an annual rate of 5.2 per cent, up from 4.9 per cent in July. This has been driven largely by housing, transport, food and insurance costs.
This comes after reports last week that avocado prices have fallen down to 9 cents each. This is due to the overproduction of the fruit. You can learn more about that here.
If you’re keen to make an avocado toast at home instead, here’s a simple recipe:
Here at the SDC, we advise our readers to always opt for venues that offer value for money. Fancy toasts aside, plenty of excellent local cafes offer wonderful meals at fair prices.
As you plan your next breakfast or brunch outing, do your research, read reviews, and make an informed choice about where to go. And remember—a good meal doesn't have to come with an outrageous price tag.
What’s your take on this pricing, members? Have you seen anything similar in your local restaurants or cafes? Share your thoughts in the comments below!
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