Coles set to launch an all-new "meat" range (with a huge twist!)
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Here's some good news for the folks out there who are looking to lessen their meat consumption!
Supermarket giant Coles is set to launch a whole new range of "meat" products but with an added twist – these products are not made from animals but from plants.
Starting next week, a new range of plant-based "meat" products will be available in over 800 Coles stores all over the country.
Aussie shoppers will now have more reasons to incorporate meat-free diets into their routines as plant-based brand Get Plant'd is set to be available on supermarket shelves.
Plant-based meat brand Get Plant'd is launching in Coles supermarkets across Australia. Credit: Plant Powered Press.
Founded by Cale Drouin, an Australian restaurateur and food creator with more than a decade's experience in the plant-based sector, the plant-based brand Get Plant'd aims to offer delicious flavours and more simple but functional plant-based choices for Australian customers.
The entire line of plant-based products is made from vegan and versatile plant-based ingredients such as wheat (seitan) and soybeans (texturised soy protein), which are specifically made to emulate the taste, smell and texture of real meat.
The whole range will include Meat Free Bacon, Meat Free Deli-Style Pepperoni, Meat Free Deli-Style Chicken Slices, Meat Free Roast Duck, Meat Free Roast Pork, and Meat Free Roast Chicken Fillets.
"The whole Get Plant'd range places an emphasis on delicious taste and ease of functionality," said Mr Drouin.
"Our goal is to make it simple for shoppers to pick up plant-based meat, and to enjoy this product as part of their favourite meals or snacks. People can Get Plant'd without having to commit to specific dietary choices full-time."
He also added that in Australia, there is an increasing number of people who are adapting 'flexitarian' diets – people who will happily choose plant-based pepperoni for their pizza, or opt for plant-based chicken in their sandwiches, provided these options are tasty, accessible, and convenient.
If you're not familiar with the term, the flexitarian diet is a combination of the words "flexible" and "vegetarian" – a cross between being full vegan and vegetarian with the ability to enjoy animal products every so often.
This is perfect for people who are looking for a healthy diet that doesn't involve counting calories, does not have super strict rules, and allows them to enjoy meat from time to time.
For more information about it, take a look at the video below:
Credit: Healthy Modern Living.
What are your thoughts, folks? Does the all-new plant-based meat range from Coles excite you, or are you annoyed at the trend of vegetarian products having 'meat' in the title?
And if you're thinking of trying your hand at the mentioned flexitarian diet, we suggest consulting with your doctor first before making any drastic changes to your diet.
See you in the supermarket, members!