Coles' new 'Smart Gates' allegedly crush shopper: ‘Yes, it hurt’
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The introduction of 'smart gates' at Coles supermarkets has sparked a wave of concern among customers, with some claiming the new security measures are causing harm and creating an unwelcoming shopping environment.
The gates, installed as a high-tech solution to combat a rise in shoplifting, have inadvertently led to distressing incidents, raising questions about the balance between security and customer safety.
In a shocking incident, a Coles shopper using a wheelchair has claimed to have been 'crushed' by the supermarket's new 'smart gates' while exiting the self-serve checkout area.
This incident has sparked outrage among customers, with many comparing the new security measures to a prison-like environment.
The customer, accompanied by their ten-year-old son, narrated their harrowing experience on social media.
They explained that while their son managed to pass through the gates without any issue, the door suddenly closed on them midway.
'Halfway through, the gate slammed shut on me. Hit my arms and stopped my wheelchair,' they wrote.
'Beeping away, it opened after a second and I pushed through. Yes, it hurts. Yes, it scared me silly. No, I'm not injured. No, I don't think it damaged my wheelchair. No, I didn't shoplift.'
They reported the incident to a duty manager at the store, who assured them that someone from management would be in touch.
However, the customer remains sceptical, stating, 'I'll believe it when it happens, but I will be calling every day until SOMEONE tells me how to avoid being crushed next time.'
Coles introduced the 'smart gates' as part of an anti-theft system in September last year, following a 20 per cent increase in shoplifting incidents.
The gates are designed to close and sound an alarm if a discrepancy is detected between items scanned and those placed in bags.
If a suspected thief attempts to leave the store, the wheels on the new high-tech trolleys lock up, effectively preventing their escape.
Previous reports have revealed that even fog machines are being considered as part of the store’s array of security measures.
'We know that retail crime is on the increase across all retailers, and we have a range of security measures in place to reduce theft from our stores including CCTV, electronic article surveillance (EAS) and in some stores, new smart gate technology that automatically opens as customers make payment for their products,' a Coles spokesperson told a news source.
However, the new security measures have been met with widespread criticism from customers.
Many feel that the gates create a claustrophobic, ‘prison-like’ atmosphere; others have reported similar incidents of the doors closing unexpectedly.
One social media user shared: 'One literally snapped shut on our pram as we were pushing our kiddo through.'
Another disgruntled customer expressed their frustration, saying, 'I'm s****y that they close them and you have to wait to get out sometimes because they want to check you didn't steal a $3 lemon. It's turning into a jail rather than a supermarket.'
They also raise important questions about accessibility and safety, particularly for customers with mobility issues or those using wheelchairs or prams.
In late 2023, one of our members shared her experience with Coles’ smart gates.
‘I've often encountered these gates and need staff members to help me leave every time,’ member @Margaret 9 said.
‘I have to use a mobility scooter when shopping, and it is wider than the gates allow! Each time, the gates close either as I reach them or when I'm halfway through them!’
‘I've paid for my purchases each time as I always do, but still these silly gates trap me… until at least two, sometimes four or more, shop attendants can get them open to allow me to leave! NOT HAPPY COLES!’
Coles has defended the new security measures, stating that retail crime is on the rise and that the smart gate technology is just one of several measures being implemented to combat theft.
'The technology has sensors and inbuilt detectors to ensure the gate re-opens automatically to avoid closing on customers,' they said.
However, the recent incident raises serious questions about the accessibility and safety of these measures, particularly for customers with mobility issues.
'We are concerned to hear about this customer's experience, so we are working hard to identify where this happened so we can fully investigate the incident,' they added.
As the incident at Coles demonstrates, there is a delicate balance to be struck between security and customer experience.
Retailers must ensure that their security measures are not only effective in deterring theft, but also safe and accessible for all customers.
What are your thoughts on these new security measures? Have you had a similar experience at your local supermarket? Share your thoughts and experiences in the comments below.
The gates, installed as a high-tech solution to combat a rise in shoplifting, have inadvertently led to distressing incidents, raising questions about the balance between security and customer safety.
In a shocking incident, a Coles shopper using a wheelchair has claimed to have been 'crushed' by the supermarket's new 'smart gates' while exiting the self-serve checkout area.
This incident has sparked outrage among customers, with many comparing the new security measures to a prison-like environment.
The customer, accompanied by their ten-year-old son, narrated their harrowing experience on social media.
They explained that while their son managed to pass through the gates without any issue, the door suddenly closed on them midway.
'Halfway through, the gate slammed shut on me. Hit my arms and stopped my wheelchair,' they wrote.
'Beeping away, it opened after a second and I pushed through. Yes, it hurts. Yes, it scared me silly. No, I'm not injured. No, I don't think it damaged my wheelchair. No, I didn't shoplift.'
They reported the incident to a duty manager at the store, who assured them that someone from management would be in touch.
However, the customer remains sceptical, stating, 'I'll believe it when it happens, but I will be calling every day until SOMEONE tells me how to avoid being crushed next time.'
Coles introduced the 'smart gates' as part of an anti-theft system in September last year, following a 20 per cent increase in shoplifting incidents.
The gates are designed to close and sound an alarm if a discrepancy is detected between items scanned and those placed in bags.
If a suspected thief attempts to leave the store, the wheels on the new high-tech trolleys lock up, effectively preventing their escape.
Previous reports have revealed that even fog machines are being considered as part of the store’s array of security measures.
'We know that retail crime is on the increase across all retailers, and we have a range of security measures in place to reduce theft from our stores including CCTV, electronic article surveillance (EAS) and in some stores, new smart gate technology that automatically opens as customers make payment for their products,' a Coles spokesperson told a news source.
However, the new security measures have been met with widespread criticism from customers.
Many feel that the gates create a claustrophobic, ‘prison-like’ atmosphere; others have reported similar incidents of the doors closing unexpectedly.
One social media user shared: 'One literally snapped shut on our pram as we were pushing our kiddo through.'
Another disgruntled customer expressed their frustration, saying, 'I'm s****y that they close them and you have to wait to get out sometimes because they want to check you didn't steal a $3 lemon. It's turning into a jail rather than a supermarket.'
They also raise important questions about accessibility and safety, particularly for customers with mobility issues or those using wheelchairs or prams.
In late 2023, one of our members shared her experience with Coles’ smart gates.
‘I've often encountered these gates and need staff members to help me leave every time,’ member @Margaret 9 said.
‘I have to use a mobility scooter when shopping, and it is wider than the gates allow! Each time, the gates close either as I reach them or when I'm halfway through them!’
‘I've paid for my purchases each time as I always do, but still these silly gates trap me… until at least two, sometimes four or more, shop attendants can get them open to allow me to leave! NOT HAPPY COLES!’
Coles has defended the new security measures, stating that retail crime is on the rise and that the smart gate technology is just one of several measures being implemented to combat theft.
'The technology has sensors and inbuilt detectors to ensure the gate re-opens automatically to avoid closing on customers,' they said.
However, the recent incident raises serious questions about the accessibility and safety of these measures, particularly for customers with mobility issues.
'We are concerned to hear about this customer's experience, so we are working hard to identify where this happened so we can fully investigate the incident,' they added.
As the incident at Coles demonstrates, there is a delicate balance to be struck between security and customer experience.
Retailers must ensure that their security measures are not only effective in deterring theft, but also safe and accessible for all customers.
Key Takeaways
- A customer reported being 'crushed' by Coles' new 'smart gates' while exiting the self-serve checkout in their wheelchair.
- The smart gates are part of a heightened security system aiming to combat a 20 per cent increase in shoplifting.
- Customers have expressed anger and discomfort with the gates, some feeling like they are being treated as criminals, with the shopping experience likened to being in jail.
- Coles has yet to provide an official statement addressing the specific incident, but has previously discussed the rollout of new security measures designed to curb theft.
What are your thoughts on these new security measures? Have you had a similar experience at your local supermarket? Share your thoughts and experiences in the comments below.