Coles has been praised by shoppers for its progressive move to launch a “futuristic” feature in select stores.

Dozens of shoppers have applauded the retailer’s move, with one even calling it “futuristic”.

The shopper, who took to Facebook to share a photo of the "progressive" discovery, wrote: "This is the future.”

So, what exactly is the new feature if you may ask?

Coles set up "tap and go" coffee machines with a plant-based milk selection attached to them in some of its select stores in various states in the country.

It was said that the machines advertise a plant-based beverage for $2.50 in its regular size and $3 for a large.

"Tap and go" coffee machines with a plant-based milk selection attached to them are now available in some select Coles stores in various states in the country. Credit: Facebook.​

Customers gushed over the new feature, with many expressing their praises for the retailer.

One person wrote: “This is so good.”

“OMG I love this," another added.

While a number of customers "absolutely agreed" that the move ensures that plant-based alternatives become more mainstream in the market, some claimed that the initiative is not at all "futuristic" because dairy milk options are still available in the self-serve coffee machines.

One person said: “The future would be where there is only plant-based. But it’s a start.”

“Obviously the future is where the left side doesn’t exist?” another asked.

Others also pointed out that the plant-based options are 50 cents more expensive compared to dairy options for both sizes, saying that there should be "no plant milk surcharge".

Various "bougie" (it means ‘fancy’ if, like us, you aren’t up on your millennial and Gen Z slang) Coles stores have been sprouting in different locations across the country, with Sydney's Coles Local branch on York Street being the seventh "Coles Local" store in operation.

It should be noted that the first Coles Local store was opened in Surrey Hills in Melbourne in 2018.

Currently, there are four Coles Local outlets in Sydney, with the other three located in Rose Bay, Chatswood and Manly.

Coles opened “bougie” stores in areas known as central business districts. Credit: NCA Newswire/Dan Peled.​

Coles chief sustainability, property and export officer Thinus Keeve said that the stores are a massive hit among patrons.

He quipped: “Every time we open a new Coles Local store the feedback from customers is fantastic, and we see that not just through increased sales but directly through major gains in our customer satisfaction scores."

“A key part of our property strategy is a tailored and targeted customer offer and our York street store has been customised using thousands of data points."

“The store has a bespoke layout focused on products that are most in-demand among CBD customers, complemented by innovations customers wouldn‘t expect to find in an ordinary supermarket.”

Who would have thought that in 2022, we would be seeing plant-based milk at the self-serve coffee station in Coles? This just goes to show how much the world is changing, and how progressive Coles is for keeping up with the times.

What are your thoughts on this? Do you think it's high time for supermarkets to introduce more sustainable options to their customers, or do you find the increasing prevalence of ‘self serve’ a worry?

 

[serenity3103]

There is one in Brisbane City. Delicious plant-based coffee. Lovely new Coles store.

 

[Thecheesequeen]

What’s the difference between a Coles Local and a regular Coles store?

 

[Ricci]

Um, call me thick if you like but isn't all coffee plant based? Coffee - grown on bushes, milk - from cows eating grass, sugar - grown.

 

[terri]

And call me negative Nellie, but where will all the empty (finished) cups end up. Poked in shelves for the already overworked team to deal with. Surely you can wait an hour to have a coffee. It seems to be an obsession these days to have take away coffee. Just my opinion.

 

[Julia TH]

How are you supposed to hold a coffee and push a trolley at the same time? At least some Woolies trollies have cup holders. And where does your empty, non-recyclable go when you've finished? How many people would actually bring a keep cup to Coles?

 

[gordon1940]

Um, call me thick if you like but isn't all coffee plant based? Coffee - grown on bushes, milk - from cows eating grass, sugar - grown.

No way are you "thick". Intelligent Yes. Good call.

 

[Ezzy]

Coles fans gush over the retailer’s NEW “FUTURISTIC” FEATURE in its “bougie” stores​

Coles has been praised by shoppers for its progressive move to launch a “futuristic” feature in select stores.

Dozens of shoppers have applauded the retailer’s move, with one even calling it “futuristic”.

The shopper, who took to Facebook to share a photo of the "progressive" discovery, wrote: "This is the future.”

So, what exactly is the new feature if you may ask?

Coles set up "tap and go" coffee machines with a plant-based milk selection attached to them in some of its select stores in various states in the country.

It was said that the machines advertise a plant-based beverage for $2.50 in its regular size and $3 for a large.

"Tap and go" coffee machines with a plant-based milk selection attached to them are now available in some select Coles stores in various states in the country. Credit: Facebook.​

Customers gushed over the new feature, with many expressing their praises for the retailer.

One person wrote: “This is so good.”

“OMG I love this," another added.

While a number of customers "absolutely agreed" that the move ensures that plant-based alternatives become more mainstream in the market, some claimed that the initiative is not at all "futuristic" because dairy milk options are still available in the self-serve coffee machines.

One person said: “The future would be where there is only plant-based. But it’s a start.”

“Obviously the future is where the left side doesn’t exist?” another asked.

Others also pointed out that the plant-based options are 50 cents more expensive compared to dairy options for both sizes, saying that there should be "no plant milk surcharge".

Various "bougie" (it means ‘fancy’ if, like us, you aren’t up on your millennial and Gen Z slang) Coles stores have been sprouting in different locations across the country, with Sydney's Coles Local branch on York Street being the seventh "Coles Local" store in operation.

It should be noted that the first Coles Local store was opened in Surrey Hills in Melbourne in 2018.

Currently, there are four Coles Local outlets in Sydney, with the other three located in Rose Bay, Chatswood and Manly.

Coles opened “bougie” stores in areas known as central business districts. Credit: NCA Newswire/Dan Peled.​

Coles chief sustainability, property and export officer Thinus Keeve said that the stores are a massive hit among patrons.

He quipped: “Every time we open a new Coles Local store the feedback from customers is fantastic, and we see that not just through increased sales but directly through major gains in our customer satisfaction scores."

“A key part of our property strategy is a tailored and targeted customer offer and our York street store has been customised using thousands of data points."

“The store has a bespoke layout focused on products that are most in-demand among CBD customers, complemented by innovations customers wouldn‘t expect to find in an ordinary supermarket.”

Who would have thought that in 2022, we would be seeing plant-based milk at the self-serve coffee station in Coles? This just goes to show how much the world is changing, and how progressive Coles is for keeping up with the times.

What are your thoughts on this? Do you think it's high time for supermarkets to introduce more sustainable options to their customers, or do you find the increasing prevalence of ‘self serve’ a worry?

I like the concept myself & would use it if available where l shopped. One thought is that the aromas filtering though the store would draw customers to the coffee & while drinking my favourite brew in my favourite grocery shop feeling really relaxed l am going to spend more at the checkout.

Reminds me of the store in Perth W.A. in my teenage years, who deliberately cooked cashew nuts just inside the front door so that the aroma wafted down the mall. As l, or anyone else for that matter walked towards the store they had to stop & buy a bag of cashews. In my situation, to eat before boarding my bus for home.

 

[JustPat]

How are you supposed to hold a coffee and push a trolley at the same time? At least some Woolies trollies have cup holders. And where does your empty, non-recyclable go when you've finished? How many people would actually bring a keep cup to Coles?

Coles are putting cup holders on their trolleys - Coles at Forrest Lakes WA put in a coffee machine in a recent makeover and put cup holders on trolleys but for reasons unknown the coffee machine was removed shortly after it was installed in a matter of weeks. It would be my assumption they would put cup holders on the trolleys of the stores they are planning in putting the coffee machines into.

 

[Ezzy]

Coles are putting cup holders on their trolleys - Coles at Forrest Lakes WA put in a coffee machine in a recent makeover and put cup holders on trolleys but for reasons unknown the coffee machine was removed shortly after it was installed in a matter of weeks. It would be my assumption they would put cup holders on the trolleys of the stores they are planning in putting the coffee machines into.

Hope they do because l live in the area & would love a coffee if shopping to take my mind off this mundane chore.

 

[cheesequeen]

I love Coles Local!!!
I've recently moved to Sydney and was great to know that Coles Local stocks my favourite cheese brand from Melbourne - That's Amore Cheese