Coles' cost of living survey reveals dramatic shift in Aussie customer spending habits
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These days, living expenses are going through the roof, and Aussies are feeling the pinch all too hard. It's no wonder, then, that recent research conducted by Coles found that 67 per cent of us are actively budgeting to reduce our household costs.
The survey, carried out earlier this month, interviewed over 4700 respondents and revealed just how far we're willing to go to make our hard-earned cash go that bit further.
To start with, more than 50 per cent are cooking more meals at home to save money, while 78 per cent are employing additional budget-savvy tactics such as freezing and reheating leftovers, making meals stretch further, and being lenient with ‘Best Before’ dates.
Struggling individuals and households are making some major dietary adjustments too.
Sixty per cent of those surveyed revealed they've been cutting back on treats, while 37 per cent are eating less meat and an 30 per cent are reducing their alcohol consumption.
It's not just individuals feeling the strain either; senior and younger families are particularly viewing their cost of living with worry and concern. Proportionally, 79 per cent of young families are feeling pressured to reduce their household outgoings, followed by 71 per cent of older families.
Knowing just how much pressure Aussies are feeling, Coles has recently announced a major offer for News Corp readers. They're giving away a dozen $10,000 Coles Gift Cards—in partnership with Coles the perfect accompaniment to those weekly shop trips! To be in with a chance of winning, you just need to share your top tip on what you do to make your money go further.
But that’s not all! Coles has also hinted at a major announcement coming next week which could be life-changing for shoppers struggling with their cost of living.
According to Coles Chief Customer Officer Amanda McVay, 'At Coles, we’ve always been focused on lowering the cost-of-living for Australians and, right now, we know it’s what they’re concerned about most.’
'Our customers are cooking more from home, are looking for more specials, are buying more own brand products and making more of their Flybuys to help with the weekly budget. Next week, we’re excited to share details on how we’ll be helping our customers find more value in more ways every time they shop with us.'
So SDC members, don’t miss out on your chance to win a $10,000 Coles Gift Card, and stay tuned because you won't want to miss out on Coles' big announcement!
We want to know what you do to save money on groceries every week too. Do you have any tips for hunting down specials or meal prepping / buying in bulk? Let us know below!
The survey, carried out earlier this month, interviewed over 4700 respondents and revealed just how far we're willing to go to make our hard-earned cash go that bit further.
To start with, more than 50 per cent are cooking more meals at home to save money, while 78 per cent are employing additional budget-savvy tactics such as freezing and reheating leftovers, making meals stretch further, and being lenient with ‘Best Before’ dates.
Struggling individuals and households are making some major dietary adjustments too.
Sixty per cent of those surveyed revealed they've been cutting back on treats, while 37 per cent are eating less meat and an 30 per cent are reducing their alcohol consumption.
It's not just individuals feeling the strain either; senior and younger families are particularly viewing their cost of living with worry and concern. Proportionally, 79 per cent of young families are feeling pressured to reduce their household outgoings, followed by 71 per cent of older families.
Knowing just how much pressure Aussies are feeling, Coles has recently announced a major offer for News Corp readers. They're giving away a dozen $10,000 Coles Gift Cards—in partnership with Coles the perfect accompaniment to those weekly shop trips! To be in with a chance of winning, you just need to share your top tip on what you do to make your money go further.
But that’s not all! Coles has also hinted at a major announcement coming next week which could be life-changing for shoppers struggling with their cost of living.
According to Coles Chief Customer Officer Amanda McVay, 'At Coles, we’ve always been focused on lowering the cost-of-living for Australians and, right now, we know it’s what they’re concerned about most.’
'Our customers are cooking more from home, are looking for more specials, are buying more own brand products and making more of their Flybuys to help with the weekly budget. Next week, we’re excited to share details on how we’ll be helping our customers find more value in more ways every time they shop with us.'
Key Takeaways
- A new survey conducted by Coles found that Australians are actively budgeting to reduce their household outgoings, with many cutting back on meat and alcohol and buying more special offers.
- Coles is launching a special offer for readers of this article to win one of 12 Coles gift cards valued at $10,000 each.
- The cost-of-living survey found that 67% of Australians are worried about their ability to cover costs, particularly young and older families.
- To manage the impact, Australians are implementing various food-saving measures and are actively budgeting by buying more specials, collecting loyalty program points, and delaying purchases of less urgent items.
We want to know what you do to save money on groceries every week too. Do you have any tips for hunting down specials or meal prepping / buying in bulk? Let us know below!
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