Cadbury faces backlash over ‘awful’ Easter treats

Easter is a time of joy, family gatherings, and indulging in the sweet delight of chocolate eggs and bunnies.

However, this year, Aussies have been left with a bitter taste in their mouths as claims swirl that some beloved Easter treats have undergone a mysterious change in flavour.


Melbourne mum Miles Fyfe was among the first to voice her discontent towards Cadbury, taking to social media to express her disappointment with this year's batch of hollow eggs.

'They have changed the recipe or done something to the recipe and they taste awful,' she lamented.

'These ones taste like [rubbish].'

Her sentiments echoed across the country, with numerous Australians reporting a similar dissatisfaction.


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Online content creator Miles Fyfe lamented about the ‘change’ in Cadbury’s Easter treats. Image Credit: Miles Fyfe/TikTok


The Cadbury bunnies also faced criticism, with consumers describing them as 'weird'.

The wave of complaints has sparked a flurry of speculation and theories.

‘I bought two 12 packs. One of them tasted like the Cadbury I’ve known for years, the other tasted like nothing or wax. I reckon there are bad batches,’ one comment said.

‘My daughter got a Cadbury bunny and she said it tasted like perfume and refused to eat it,’ another comment read.

‘We had someone come in saying they taste all “chemically,”’ a Woolworths employee chimed in.


Amid the uproar, some Australians have stood firm in their belief that the Cadbury Easter chocolates remain unchanged, attributing the perceived difference to psychological effects or the novelty of seasonal packaging.

‘They taste the same every year; your brain is tricking you because they are in different packaging,' one defender argued.

Cadbury has responded to the uproar with a statement that may come as a surprise to many.

The company assured that the recipe for their Easter chocolates has not been altered and that they have not received any formal complaints regarding a change in taste.

‘We haven’t received feedback directly and can confirm there’s been no change to the recipe,’ a spokesperson stated, without further elaboration.


However, the controversy doesn't end with taste alone.

Some Aussie parents have reported finding their Easter treats covered in a white, chalky substance, raising concerns about the quality of the chocolate.

Shoppers from Kmart and Coles have shared their experiences of Easter eggs and bunnies exhibiting this unappetising appearance, with one parent having to 'meet up with the Easter bunny' to replace the affected chocolate.

According to a chemist, this occurrence is commonly known as ‘blooming’, and is completely normal for chocolates if stored in certain conditions.

You can find out more about it here.
Key Takeaways

  • Many Australians have noted that this year's Cadbury Easter eggs and bunnies taste different, with some describing the flavour as 'awful' or 'chemically'.
  • Melbourne mum Miles Fyfe and other customers shared their disappointment in social media posts, expressing their belief that Cadbury has changed its recipe.
  • Cadbury has responded to these concerns by stating that there has been no change to their Easter chocolate recipe.
  • Some consumers have also reported finding a white, chalky substance on their Easter chocolates, suggesting possible issues with some batches.
  • A chemist explained that the issue with the chocolates may be ‘blooming’, which may occur in certain conditions.
Was your Easter weekend affected by these chocolate conundrums? Have you noticed a change in your treats, or have they been as delightful as ever? Share your experiences with us in the comments below!
 
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Why the hell do people think its ok to get on social media to justify their hurt feelings?? What does this have to do with strangers?? I mean seriously THEY didn't make the chocolate CADBURY DID..yet they want strangers to agree with them.. what kind of stupid woke society are we living in??? Does she ask a total stranger if it's ok to give her child chocolate? Seriously how do these people lack total common sense?
 
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All my Cadbury buys tasted great. Especially the Cadbury dairy milk bunnies in bags, also the clinker bunnies and the peppermint are type bunnies also the Easter egg hunting pack. They actually ta add tasted better than their diary milk blocks.
 
I gave my daughter a crunchie rabbit and she said it hardly had any crunchie in it at all. She then later showed me that other people had also noticed it.
 
Someone gave us some Cadbury Easter bunnies which tasted so horrible that they ended up in the bin. I wondered if they’d been stored with something else which had altered the taste.
 

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