Brave or Rogue? Sydney 'Legend' Takes on Supermarket Giants over Soaring Food Prices

In the world we live in, many share their concerns about the rising cost of living, particularly grocery prices.

That same harsh reality is what drove one man to take a bold and creative stand against Australia’s retail giants.


A lone campaigner armed with a stencil and paint has targeted the big supermarkets in response to skyrocketing grocery prices.


Photo_20230904_082121_0000.png
A lone campaigner wearing high-visibility clothes and a face mask was seen armed with a stencil and paint in big supermarkets. Image source: Youtube/tomgjj.


The man uploaded a minute-long video to social media on Friday, which showed him dressed in high-visibility clothing and a face mask as he snuck into Coles and Woolworths stores across Sydney.

In the clip, he used a stencil to alter a Woolworths Metro sign at Bondi Junction, changing the iconic 'we are the fresh food people' slogan to read 'the price gouge people'.


Photo_20230904_080805_0000.png
The lone campaigner paints on the walls of Woolworths as part of his protest against the rising costs of groceries. Image source: Youtube/tomgjj.


He does the same thing at a Coles store in nearby Rose Bay, changing their jingle 'down, down prices are down' to 'down, down morality is down'.


Photo_20230904_080553_0000.png
He does the same on the walls of Coles as part of his protest. Image source: Youtube/tomgjj.


The man's crusade was filmed over the 1980s hit 'We're Not Going to Take It' by Twisted Sister. Since then, it has gone viral, with many praising him for taking action against rising food prices.

'When you inevitably get a fine for this, please put up a GoFundMe on Reddit, and I will donate to cover part of the cost. Thanks for doing something more people should be doing,' one said.

'Hats off to you, sir. This is the type of protesting we need. Thank you for your service,' another added.

'Legend, I said to my partner today we need to not shop at Woolies for the small stuff anymore, the prices are f***ing ridiculous,' a third said.

You can watch the lone campaigner in action below:





The Supermarket giants have come under scrutiny after reaping record profits while claiming inflation and supply chain disruptions had driven up food costs. In the year to June, Coles recorded $41.8 billion in revenue, mostly due to a 6.1 per cent jump in supermarket sales. While Woolworths said its net profit climbed 13.7 per cent to $1.72 billion as food and grocery prices increased.

A Woolworths spokesperson said they are working everyday 'to help customers spend less with us'.

'We’re acutely aware of the pressure that’s being placed on Australian families through [the] cost of living increases, whether they are our customers or our team members,' they said.

'That’s why we have more than 6,000 weekly specials, more than 3,000 products on our Low Price program, dropped the price of 450 popular products for Spring and introduced Member Pricing.'

You can read more about Woolworths’ ‘Price Dropped’ program here and their latest program, ‘Member Price here.


Coles also stated its commitment to lower the costs of hundreds of more products over the next few months.

'We know cost-of-living pressures are front-of-mind for our customers and are always looking for ways to help their dollars stretch further,' a Coles spokesperson said.

'Coles announced it will bring down the price of more than 500 products for at least three months.'

You can learn more about Coles’s ‘Great Price, Hands Down’ program here.
Key Takeaways
  • A man dressed in high-visibility clothing and a face mask sneaked into Sydney's Coles and Woolworths stores to protest rising food costs with paint and a stencil.
  • The man uploaded a video of his protest to YouTube, showing him altering supermarket signs to read 'The Price Gouge People' and 'Down, Down, Morality Down'.
  • Both Coles and Woolworths claim to be actively working to lower the cost of their products, with Coles promising to reduce prices on more than 500 products for at least three months.
Members, what do you think of this man’s actions? Do you think his methods are justified or dangerous? Share your thoughts with us in the comment section below.
 
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In the world we live in, many share their concerns about the rising cost of living, particularly grocery prices.

That same harsh reality is what drove one man to take a bold and creative stand against Australia’s retail giants.


A lone campaigner armed with a stencil and paint has targeted the big supermarkets in response to skyrocketing grocery prices.


View attachment 29023
A lone campaigner wearing high-visibility clothes and a face mask was seen armed with a stencil and paint in big supermarkets. Image source: Youtube/tomgjj.


The man uploaded a minute-long video to social media on Friday, which showed him dressed in high-visibility clothing and a face mask as he snuck into Coles and Woolworths stores across Sydney.

In the clip, he used a stencil to alter a Woolworths Metro sign at Bondi Junction, changing the iconic 'we are the fresh food people' slogan to read 'the price gouge people'.


View attachment 29024
The lone campaigner paints on the walls of Woolworths as part of his protest against the rising costs of groceries. Image source: Youtube/tomgjj.


He does the same thing at a Coles store in nearby Rose Bay, changing their jingle 'down, down prices are down' to 'down, down morality is down'.


View attachment 29025
He does the same on the walls of Coles as part of his protest. Image source: Youtube/tomgjj.


The man's crusade was filmed over the 1980s hit 'We're Not Going to Take It' by Twisted Sister. Since then, it has gone viral, with many praising him for taking action against rising food prices.

'When you inevitably get a fine for this, please put up a GoFundMe on Reddit, and I will donate to cover part of the cost. Thanks for doing something more people should be doing,' one said.

'Hats off to you, sir. This is the type of protesting we need. Thank you for your service,' another added.

'Legend, I said to my partner today we need to not shop at Woolies for the small stuff anymore, the prices are f***ing ridiculous,' a third said.

You can watch the lone campaigner in action below:





The Supermarket giants have come under scrutiny after reaping record profits while claiming inflation and supply chain disruptions had driven up food costs. In the year to June, Coles recorded $41.8 billion in revenue, mostly due to a 6.1 per cent jump in supermarket sales. While Woolworths said its net profit climbed 13.7 per cent to $1.72 billion as food and grocery prices increased.

A Woolworths spokesperson said they are working everyday 'to help customers spend less with us'.

'We’re acutely aware of the pressure that’s being placed on Australian families through [the] cost of living increases, whether they are our customers or our team members,' they said.

'That’s why we have more than 6,000 weekly specials, more than 3,000 products on our Low Price program, dropped the price of 450 popular products for Spring and introduced Member Pricing.'

You can read more about Woolworths’ ‘Price Dropped’ program here and their latest program, ‘Member Price here.


Coles also stated its commitment to lower the costs of hundreds of more products over the next few months.

'We know cost-of-living pressures are front-of-mind for our customers and are always looking for ways to help their dollars stretch further,' a Coles spokesperson said.

'Coles announced it will bring down the price of more than 500 products for at least three months.'

You can learn more about Coles’s ‘Great Price, Hands Down’ program here.
Key Takeaways

  • A man dressed in high-visibility clothing and a face mask sneaked into Sydney's Coles and Woolworths stores to protest rising food costs with paint and a stencil.
  • The man uploaded a video of his protest to YouTube, showing him altering supermarket signs to read 'The Price Gouge People' and 'Down, Down, Morality Down'.
  • Both Coles and Woolworths claim to be actively working to lower the cost of their products, with Coles promising to reduce prices on more than 500 products for at least three months.
Members, what do you think of this man’s actions? Do you think his methods are justified or dangerous? Share your thoughts with us in the comment section below.

I agree with his sentiments but his actions is basically vandalism and he should be fined and made to pay for the damage he has done to private property.
 
In the world we live in, many share their concerns about the rising cost of living, particularly grocery prices.

That same harsh reality is what drove one man to take a bold and creative stand against Australia’s retail giants.


A lone campaigner armed with a stencil and paint has targeted the big supermarkets in response to skyrocketing grocery prices.


View attachment 29023
A lone campaigner wearing high-visibility clothes and a face mask was seen armed with a stencil and paint in big supermarkets. Image source: Youtube/tomgjj.


The man uploaded a minute-long video to social media on Friday, which showed him dressed in high-visibility clothing and a face mask as he snuck into Coles and Woolworths stores across Sydney.

In the clip, he used a stencil to alter a Woolworths Metro sign at Bondi Junction, changing the iconic 'we are the fresh food people' slogan to read 'the price gouge people'.


View attachment 29024
The lone campaigner paints on the walls of Woolworths as part of his protest against the rising costs of groceries. Image source: Youtube/tomgjj.


He does the same thing at a Coles store in nearby Rose Bay, changing their jingle 'down, down prices are down' to 'down, down morality is down'.


View attachment 29025
He does the same on the walls of Coles as part of his protest. Image source: Youtube/tomgjj.


The man's crusade was filmed over the 1980s hit 'We're Not Going to Take It' by Twisted Sister. Since then, it has gone viral, with many praising him for taking action against rising food prices.

'When you inevitably get a fine for this, please put up a GoFundMe on Reddit, and I will donate to cover part of the cost. Thanks for doing something more people should be doing,' one said.

'Hats off to you, sir. This is the type of protesting we need. Thank you for your service,' another added.

'Legend, I said to my partner today we need to not shop at Woolies for the small stuff anymore, the prices are f***ing ridiculous,' a third said.

You can watch the lone campaigner in action below:





The Supermarket giants have come under scrutiny after reaping record profits while claiming inflation and supply chain disruptions had driven up food costs. In the year to June, Coles recorded $41.8 billion in revenue, mostly due to a 6.1 per cent jump in supermarket sales. While Woolworths said its net profit climbed 13.7 per cent to $1.72 billion as food and grocery prices increased.

A Woolworths spokesperson said they are working everyday 'to help customers spend less with us'.

'We’re acutely aware of the pressure that’s being placed on Australian families through [the] cost of living increases, whether they are our customers or our team members,' they said.

'That’s why we have more than 6,000 weekly specials, more than 3,000 products on our Low Price program, dropped the price of 450 popular products for Spring and introduced Member Pricing.'

You can read more about Woolworths’ ‘Price Dropped’ program here and their latest program, ‘Member Price here.


Coles also stated its commitment to lower the costs of hundreds of more products over the next few months.

'We know cost-of-living pressures are front-of-mind for our customers and are always looking for ways to help their dollars stretch further,' a Coles spokesperson said.

'Coles announced it will bring down the price of more than 500 products for at least three months.'

You can learn more about Coles’s ‘Great Price, Hands Down’ program here.
Key Takeaways

  • A man dressed in high-visibility clothing and a face mask sneaked into Sydney's Coles and Woolworths stores to protest rising food costs with paint and a stencil.
  • The man uploaded a video of his protest to YouTube, showing him altering supermarket signs to read 'The Price Gouge People' and 'Down, Down, Morality Down'.
  • Both Coles and Woolworths claim to be actively working to lower the cost of their products, with Coles promising to reduce prices on more than 500 products for at least three months.
Members, what do you think of this man’s actions? Do you think his methods are justified or dangerous? Share your thoughts with us in the comment section below.

A vandal by any other name is still a vandal.
 
A vandal by any other name is still a vandal.
Price-gouging is theft. Woolworth demands I sign up as a "Member" if I am to benefit from a lesser amount of price-gouging. I would expect that entails in giving Woolworth my name, address, mobile phone number and email address. As well documented, such personal details are open to being lost to hackers and scammers even if the outfit being hacked is as security conscious as Optus or Medibank. Every time a Member uses the Member card the details of the purchase go to analytical companies which then analyses those data on behalf of Woolworth so that Woolworth can learn about what is being sold where to whom and use those data to enhance their profits and how to tailor their advertising for their greater profit.

Yet if I don't become a "Member' then I am discriminated against by having to pay $14 instead of $12 for a couple of packs of sausages; likewise now many other products. Woolworth has also tried extremely hard to remove legitimate competition and disable the family grocer, butcher etc each of which employed family members who provided a friendly service. And we have to drive to a shopping centre these days rather than walking to the local shops, which all adds to the amount of CO2 in the air which then feeds back into cooking the environment for our children and grandchildren.

I'd suggest that the vandalism is all Woolworth's.
 
In the world we live in, many share their concerns about the rising cost of living, particularly grocery prices.

That same harsh reality is what drove one man to take a bold and creative stand against Australia’s retail giants.


A lone campaigner armed with a stencil and paint has targeted the big supermarkets in response to skyrocketing grocery prices.


View attachment 29023
A lone campaigner wearing high-visibility clothes and a face mask was seen armed with a stencil and paint in big supermarkets. Image source: Youtube/tomgjj.


The man uploaded a minute-long video to social media on Friday, which showed him dressed in high-visibility clothing and a face mask as he snuck into Coles and Woolworths stores across Sydney.

In the clip, he used a stencil to alter a Woolworths Metro sign at Bondi Junction, changing the iconic 'we are the fresh food people' slogan to read 'the price gouge people'.


View attachment 29024
The lone campaigner paints on the walls of Woolworths as part of his protest against the rising costs of groceries. Image source: Youtube/tomgjj.


He does the same thing at a Coles store in nearby Rose Bay, changing their jingle 'down, down prices are down' to 'down, down morality is down'.


View attachment 29025
He does the same on the walls of Coles as part of his protest. Image source: Youtube/tomgjj.


The man's crusade was filmed over the 1980s hit 'We're Not Going to Take It' by Twisted Sister. Since then, it has gone viral, with many praising him for taking action against rising food prices.

'When you inevitably get a fine for this, please put up a GoFundMe on Reddit, and I will donate to cover part of the cost. Thanks for doing something more people should be doing,' one said.

'Hats off to you, sir. This is the type of protesting we need. Thank you for your service,' another added.

'Legend, I said to my partner today we need to not shop at Woolies for the small stuff anymore, the prices are f***ing ridiculous,' a third said.

You can watch the lone campaigner in action below:





The Supermarket giants have come under scrutiny after reaping record profits while claiming inflation and supply chain disruptions had driven up food costs. In the year to June, Coles recorded $41.8 billion in revenue, mostly due to a 6.1 per cent jump in supermarket sales. While Woolworths said its net profit climbed 13.7 per cent to $1.72 billion as food and grocery prices increased.

A Woolworths spokesperson said they are working everyday 'to help customers spend less with us'.

'We’re acutely aware of the pressure that’s being placed on Australian families through [the] cost of living increases, whether they are our customers or our team members,' they said.

'That’s why we have more than 6,000 weekly specials, more than 3,000 products on our Low Price program, dropped the price of 450 popular products for Spring and introduced Member Pricing.'

You can read more about Woolworths’ ‘Price Dropped’ program here and their latest program, ‘Member Price here.


Coles also stated its commitment to lower the costs of hundreds of more products over the next few months.

'We know cost-of-living pressures are front-of-mind for our customers and are always looking for ways to help their dollars stretch further,' a Coles spokesperson said.

'Coles announced it will bring down the price of more than 500 products for at least three months.'

You can learn more about Coles’s ‘Great Price, Hands Down’ program here.
Key Takeaways

  • A man dressed in high-visibility clothing and a face mask sneaked into Sydney's Coles and Woolworths stores to protest rising food costs with paint and a stencil.
  • The man uploaded a video of his protest to YouTube, showing him altering supermarket signs to read 'The Price Gouge People' and 'Down, Down, Morality Down'.
  • Both Coles and Woolworths claim to be actively working to lower the cost of their products, with Coles promising to reduce prices on more than 500 products for at least three months.
Members, what do you think of this man’s actions? Do you think his methods are justified or dangerous? Share your thoughts with us in the comment section below.

I appreciate his outrage but not the method used to express himself. Have the guts to stand in front of the store with a sign , breaking the law isn’t the answer.
 
I appreciate his outrage but not the method used to express himself. Have the guts to stand in front of the store with a sign , breaking the law isn’t the answer.
No doubt, as experienced by those seriously concerend about Anthropogenic Global heating who have demonstratedwith placards against our lazy attitude to our organising transport in Australia and the UK etc, demonstrating against price-gouging could also be made illegal and subject to heavy fines and imprisonment. Sometimes the Law is an Ass and in such cases the Nuremburg ruling of a higher morality than the "Law" holds true. We hanged 36 senior Nazis and jailed many others who had "only obeyed orders" , those orders being the Law of the Land at the time.
 
  • Haha
Reactions: KaraJenna and Trudi
In the world we live in, many share their concerns about the rising cost of living, particularly grocery prices.

That same harsh reality is what drove one man to take a bold and creative stand against Australia’s retail giants.


A lone campaigner armed with a stencil and paint has targeted the big supermarkets in response to skyrocketing grocery prices.


View attachment 29023
A lone campaigner wearing high-visibility clothes and a face mask was seen armed with a stencil and paint in big supermarkets. Image source: Youtube/tomgjj.


The man uploaded a minute-long video to social media on Friday, which showed him dressed in high-visibility clothing and a face mask as he snuck into Coles and Woolworths stores across Sydney.

In the clip, he used a stencil to alter a Woolworths Metro sign at Bondi Junction, changing the iconic 'we are the fresh food people' slogan to read 'the price gouge people'.


View attachment 29024
The lone campaigner paints on the walls of Woolworths as part of his protest against the rising costs of groceries. Image source: Youtube/tomgjj.


He does the same thing at a Coles store in nearby Rose Bay, changing their jingle 'down, down prices are down' to 'down, down morality is down'.


View attachment 29025
He does the same on the walls of Coles as part of his protest. Image source: Youtube/tomgjj.


The man's crusade was filmed over the 1980s hit 'We're Not Going to Take It' by Twisted Sister. Since then, it has gone viral, with many praising him for taking action against rising food prices.

'When you inevitably get a fine for this, please put up a GoFundMe on Reddit, and I will donate to cover part of the cost. Thanks for doing something more people should be doing,' one said.

'Hats off to you, sir. This is the type of protesting we need. Thank you for your service,' another added.

'Legend, I said to my partner today we need to not shop at Woolies for the small stuff anymore, the prices are f***ing ridiculous,' a third said.

You can watch the lone campaigner in action below:





The Supermarket giants have come under scrutiny after reaping record profits while claiming inflation and supply chain disruptions had driven up food costs. In the year to June, Coles recorded $41.8 billion in revenue, mostly due to a 6.1 per cent jump in supermarket sales. While Woolworths said its net profit climbed 13.7 per cent to $1.72 billion as food and grocery prices increased.

A Woolworths spokesperson said they are working everyday 'to help customers spend less with us'.

'We’re acutely aware of the pressure that’s being placed on Australian families through [the] cost of living increases, whether they are our customers or our team members,' they said.

'That’s why we have more than 6,000 weekly specials, more than 3,000 products on our Low Price program, dropped the price of 450 popular products for Spring and introduced Member Pricing.'

You can read more about Woolworths’ ‘Price Dropped’ program here and their latest program, ‘Member Price here.


Coles also stated its commitment to lower the costs of hundreds of more products over the next few months.

'We know cost-of-living pressures are front-of-mind for our customers and are always looking for ways to help their dollars stretch further,' a Coles spokesperson said.

'Coles announced it will bring down the price of more than 500 products for at least three months.'

You can learn more about Coles’s ‘Great Price, Hands Down’ program here.
Key Takeaways

  • A man dressed in high-visibility clothing and a face mask sneaked into Sydney's Coles and Woolworths stores to protest rising food costs with paint and a stencil.
  • The man uploaded a video of his protest to YouTube, showing him altering supermarket signs to read 'The Price Gouge People' and 'Down, Down, Morality Down'.
  • Both Coles and Woolworths claim to be actively working to lower the cost of their products, with Coles promising to reduce prices on more than 500 products for at least three months.
Members, what do you think of this man’s actions? Do you think his methods are justified or dangerous? Share your thoughts with us in the comment section below.

Well done sir. Woolies "the fresh food people"....bulldust. I refuse to buy my f & v at woolies anymore and have turned to Aldi for my produce...so much fresher and last longer.
 
In the world we live in, many share their concerns about the rising cost of living, particularly grocery prices.

That same harsh reality is what drove one man to take a bold and creative stand against Australia’s retail giants.


A lone campaigner armed with a stencil and paint has targeted the big supermarkets in response to skyrocketing grocery prices.


View attachment 29023
A lone campaigner wearing high-visibility clothes and a face mask was seen armed with a stencil and paint in big supermarkets. Image source: Youtube/tomgjj.


The man uploaded a minute-long video to social media on Friday, which showed him dressed in high-visibility clothing and a face mask as he snuck into Coles and Woolworths stores across Sydney.

In the clip, he used a stencil to alter a Woolworths Metro sign at Bondi Junction, changing the iconic 'we are the fresh food people' slogan to read 'the price gouge people'.


View attachment 29024
The lone campaigner paints on the walls of Woolworths as part of his protest against the rising costs of groceries. Image source: Youtube/tomgjj.


He does the same thing at a Coles store in nearby Rose Bay, changing their jingle 'down, down prices are down' to 'down, down morality is down'.


View attachment 29025
He does the same on the walls of Coles as part of his protest. Image source: Youtube/tomgjj.


The man's crusade was filmed over the 1980s hit 'We're Not Going to Take It' by Twisted Sister. Since then, it has gone viral, with many praising him for taking action against rising food prices.

'When you inevitably get a fine for this, please put up a GoFundMe on Reddit, and I will donate to cover part of the cost. Thanks for doing something more people should be doing,' one said.

'Hats off to you, sir. This is the type of protesting we need. Thank you for your service,' another added.

'Legend, I said to my partner today we need to not shop at Woolies for the small stuff anymore, the prices are f***ing ridiculous,' a third said.

You can watch the lone campaigner in action below:





The Supermarket giants have come under scrutiny after reaping record profits while claiming inflation and supply chain disruptions had driven up food costs. In the year to June, Coles recorded $41.8 billion in revenue, mostly due to a 6.1 per cent jump in supermarket sales. While Woolworths said its net profit climbed 13.7 per cent to $1.72 billion as food and grocery prices increased.

A Woolworths spokesperson said they are working everyday 'to help customers spend less with us'.

'We’re acutely aware of the pressure that’s being placed on Australian families through [the] cost of living increases, whether they are our customers or our team members,' they said.

'That’s why we have more than 6,000 weekly specials, more than 3,000 products on our Low Price program, dropped the price of 450 popular products for Spring and introduced Member Pricing.'

You can read more about Woolworths’ ‘Price Dropped’ program here and their latest program, ‘Member Price here.


Coles also stated its commitment to lower the costs of hundreds of more products over the next few months.

'We know cost-of-living pressures are front-of-mind for our customers and are always looking for ways to help their dollars stretch further,' a Coles spokesperson said.

'Coles announced it will bring down the price of more than 500 products for at least three months.'

You can learn more about Coles’s ‘Great Price, Hands Down’ program here.
Key Takeaways

  • A man dressed in high-visibility clothing and a face mask sneaked into Sydney's Coles and Woolworths stores to protest rising food costs with paint and a stencil.
  • The man uploaded a video of his protest to YouTube, showing him altering supermarket signs to read 'The Price Gouge People' and 'Down, Down, Morality Down'.
  • Both Coles and Woolworths claim to be actively working to lower the cost of their products, with Coles promising to reduce prices on more than 500 products for at least three months.
Members, what do you think of this man’s actions? Do you think his methods are justified or dangerous? Share your thoughts with us in the comment section below.

I think greed is running the world these days and supermarkets, oil companies, pharmaceutical companies etc are at the top of the greedy list. Politicians could do something about this sorry state of affairs and the fact that they don’t does make one wonder if their snouts are not in the trough too! I love the fellow altering the signage, Bravo to him!
 
What an idiot.🤬 Hope they catch him and fine him a lot. Lucky I wasn't there when he was vandalising their signs. He would have soon stopped.
Maybe everyone can go to his house and spray graffiti all over it?

I don't agree with anything like this. It's just childish.

The supermarkets, like any other company, are in business to make profits. They're not in business to lose money.
 
Price-gouging is theft. Woolworth demands I sign up as a "Member" if I am to benefit from a lesser amount of price-gouging. I would expect that entails in giving Woolworth my name, address, mobile phone number and email address. As well documented, such personal details are open to being lost to hackers and scammers even if the outfit being hacked is as security conscious as Optus or Medibank. Every time a Member uses the Member card the details of the purchase go to analytical companies which then analyses those data on behalf of Woolworth so that Woolworth can learn about what is being sold where to whom and use those data to enhance their profits and how to tailor their advertising for their greater profit.

Yet if I don't become a "Member' then I am discriminated against by having to pay $14 instead of $12 for a couple of packs of sausages; likewise now many other products. Woolworth has also tried extremely hard to remove legitimate competition and disable the family grocer, butcher etc each of which employed family members who provided a friendly service. And we have to drive to a shopping centre these days rather than walking to the local shops, which all adds to the amount of CO2 in the air which then feeds back into cooking the environment for our children and grandchildren.

I'd suggest that the vandalism is all Woolworth's.
I agree with everything you say, but I deplore the man's action especially as he risks a fine, another financial burden.
 
Arrest the stupid fool for criminal damage and make him pay for the signs to be returned to their original condition. It is one thing to not be happy with the cost of living, but a whole different thing to make your point in a criminal manner!
 
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Reactions: Ezzy and Trudi
A few years ago there was a campaign that wanted us to not shop at Woolies for one day and we did it and it did make a difference. Not many people shopped at Woolies and they were forced to reduce there prices.
Maybe we should try this again.
Really?

Pretty bloody stupid if you ask me and it wouldn't stop me from shopping at Woolies if I was a customer there. I don't subscribe to idiotic campaigns.
 
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Reactions: Ezzy and PattiB
What an idiot.🤬 Hope they catch him and fine him a lot. Lucky I wasn't there when he was vandalising their signs. He would have soon stopped.
Maybe everyone can go to his house and spray graffiti all over it?

I don't agree with anything like this. It's just childish.

The supermarkets, like any other company, are in business to make profits. They're not in business to lose money.
Thank you for pointing out that supermarkets are not charity organisations.

If they were to reduce prices to below cost, as most comments on this page appear to suggest, they would be closing the company would be going down the gurgler in no time.

I do not have shares in Woolworths. I do however have a few shares in Coles and I do almost all of my shopping at Aldi.
 
In the world we live in, many share their concerns about the rising cost of living, particularly grocery prices.

That same harsh reality is what drove one man to take a bold and creative stand against Australia’s retail giants.


A lone campaigner armed with a stencil and paint has targeted the big supermarkets in response to skyrocketing grocery prices.


View attachment 29023
A lone campaigner wearing high-visibility clothes and a face mask was seen armed with a stencil and paint in big supermarkets. Image source: Youtube/tomgjj.


The man uploaded a minute-long video to social media on Friday, which showed him dressed in high-visibility clothing and a face mask as he snuck into Coles and Woolworths stores across Sydney.

In the clip, he used a stencil to alter a Woolworths Metro sign at Bondi Junction, changing the iconic 'we are the fresh food people' slogan to read 'the price gouge people'.


View attachment 29024
The lone campaigner paints on the walls of Woolworths as part of his protest against the rising costs of groceries. Image source: Youtube/tomgjj.


He does the same thing at a Coles store in nearby Rose Bay, changing their jingle 'down, down prices are down' to 'down, down morality is down'.


View attachment 29025
He does the same on the walls of Coles as part of his protest. Image source: Youtube/tomgjj.


The man's crusade was filmed over the 1980s hit 'We're Not Going to Take It' by Twisted Sister. Since then, it has gone viral, with many praising him for taking action against rising food prices.

'When you inevitably get a fine for this, please put up a GoFundMe on Reddit, and I will donate to cover part of the cost. Thanks for doing something more people should be doing,' one said.

'Hats off to you, sir. This is the type of protesting we need. Thank you for your service,' another added.

'Legend, I said to my partner today we need to not shop at Woolies for the small stuff anymore, the prices are f***ing ridiculous,' a third said.

You can watch the lone campaigner in action below:





The Supermarket giants have come under scrutiny after reaping record profits while claiming inflation and supply chain disruptions had driven up food costs. In the year to June, Coles recorded $41.8 billion in revenue, mostly due to a 6.1 per cent jump in supermarket sales. While Woolworths said its net profit climbed 13.7 per cent to $1.72 billion as food and grocery prices increased.

A Woolworths spokesperson said they are working everyday 'to help customers spend less with us'.

'We’re acutely aware of the pressure that’s being placed on Australian families through [the] cost of living increases, whether they are our customers or our team members,' they said.

'That’s why we have more than 6,000 weekly specials, more than 3,000 products on our Low Price program, dropped the price of 450 popular products for Spring and introduced Member Pricing.'

You can read more about Woolworths’ ‘Price Dropped’ program here and their latest program, ‘Member Price here.


Coles also stated its commitment to lower the costs of hundreds of more products over the next few months.

'We know cost-of-living pressures are front-of-mind for our customers and are always looking for ways to help their dollars stretch further,' a Coles spokesperson said.

'Coles announced it will bring down the price of more than 500 products for at least three months.'

You can learn more about Coles’s ‘Great Price, Hands Down’ program here.
Key Takeaways

  • A man dressed in high-visibility clothing and a face mask sneaked into Sydney's Coles and Woolworths stores to protest rising food costs with paint and a stencil.
  • The man uploaded a video of his protest to YouTube, showing him altering supermarket signs to read 'The Price Gouge People' and 'Down, Down, Morality Down'.
  • Both Coles and Woolworths claim to be actively working to lower the cost of their products, with Coles promising to reduce prices on more than 500 products for at least three months.
Members, what do you think of this man’s actions? Do you think his methods are justified or dangerous? Share your thoughts with us in the comment section below.

Both Coles & Woolworths carry around 20,000 items of stock, so 3000 on Woolies 'Low Price Program' & 500 on Coles' are just a drop in a very large bucket, while most Aussie shoppers are dying of thirst .. I won't shop at either unless the bargain is real, preferring IGA & it's community commitment. And even if we had an Aldi within cooee, which we don't, I wouldn't shop there either. At least the profit stays in Aus with the other 3.
 
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