Beloved Melbourne-based beer brand faces unexpected financial trouble
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In a surprising turn of events, a beloved Melbourne-based brewing company has entered voluntary administration after nearly a decade of serving up quality craft beers to the Australian public.
This development has sent ripples through the Australian craft beer community, as Hawkers Beer has been a prominent player in the food and beverage industry.
Hawkers Beer, nestled in the northern suburbs of Melbourne in Reservoir, officially entered voluntary administration on February 12.
The move was made to facilitate a financial restructuring of the business, a decision that has left many of its loyal patrons shocked and concerned.
Mazen Hajjar, the Founder and Managing Director of Hawkers Beer, cited a combination of factors that led to this drastic measure.
'Post [COVID-19] has been a challenging period with bigger players increasingly restricting access to taps and shelf space, combined with broader economic pressures, including increased input costs and taxes,' Hajjar explained.
Despite these challenges, Hajjar remains optimistic about the future.
'We are confident that the restructuring will ensure the business is in a stronger position to fight these challenges going forward,' he added.
The company also added that it remained 'committed to maintaining a high standard of service'.
Since its launch in February 2015, Hawkers Beer has grown to become one of Melbourne's largest manufacturers and distributors of craft beers.
While an administrator has been appointed, the business is expected to continue operating as usual at this time.
A spokesperson for DBA Reconstruction & Advisory, the appointed administrator, reassured employees and customers and stated they are 'supporting the continued operation of Hawkers, so employees and customers should consider it business as usual'.
Have you tried Hawkers Beer before? What are your thoughts on this latest news? Let us know in the comments below.
This development has sent ripples through the Australian craft beer community, as Hawkers Beer has been a prominent player in the food and beverage industry.
Hawkers Beer, nestled in the northern suburbs of Melbourne in Reservoir, officially entered voluntary administration on February 12.
The move was made to facilitate a financial restructuring of the business, a decision that has left many of its loyal patrons shocked and concerned.
Hawkers Beer has entered voluntary administration. Image source: Facebook/Hawkers Beer.
Mazen Hajjar, the Founder and Managing Director of Hawkers Beer, cited a combination of factors that led to this drastic measure.
'Post [COVID-19] has been a challenging period with bigger players increasingly restricting access to taps and shelf space, combined with broader economic pressures, including increased input costs and taxes,' Hajjar explained.
Despite these challenges, Hajjar remains optimistic about the future.
'We are confident that the restructuring will ensure the business is in a stronger position to fight these challenges going forward,' he added.
The company also added that it remained 'committed to maintaining a high standard of service'.
Since its launch in February 2015, Hawkers Beer has grown to become one of Melbourne's largest manufacturers and distributors of craft beers.
While an administrator has been appointed, the business is expected to continue operating as usual at this time.
A spokesperson for DBA Reconstruction & Advisory, the appointed administrator, reassured employees and customers and stated they are 'supporting the continued operation of Hawkers, so employees and customers should consider it business as usual'.
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