Australian Four Pillars Distillery bought out by global company in landmark deal
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Distinguished Australian gin distillery Four Pillars has swapped its home-grown ownership for a bigger international presence.
This news has struck a chord amongst gin enthusiasts and loyal Four Pillar customers who have mixed feelings about the change in ownership.
Four Pillars, well-loved amongst gin and cocktail devotees, has been purchased by Lion Group, a subsidiary of Japanese alcohol conglomerate Kirin. The latter gained complete ownership this Tuesday, buying out the remaining 50 per cent stake in the company for a whopping $50 million.
This comes two years after snapping up the initial half for $40 million in 2019.
The move ushers in a new era for Four Pillars, as founders Stuart Gregor, Cameron McKenzie and Matt Jones perceive this as an opportunity to significantly enhance their business.
They shared in a press statement, 'Lion has been a wonderful, supportive partner since March 2019; they backed us at every step through [the pandemic], helped us fund our incredible new distillery and allowed us to grow, create and experiment in gin as much as we liked.'
Four Pillars is not just any gin brand—it's the crème de la crème of gin brands in Australia! With a shelf full of prestigious awards, it's no surprise that Four Pillars is the go-to choice for gin enthusiasts. In fact, they were crowned the coveted title of 'Distiller of the Year' at the 2022 World Gin Awards.
The popular gin brand, which gave birth to its first batch in 2013 in a rural winery at the edge of Melbourne, climbed quickly to achievement, stealing the hearts of gin lovers with its distinctive flavours. Its founders have always prioritised having fun while maintaining sustainability and producing the highest quality gin.
While the founders explicitly stated that they anticipate 'very little' will change in the 'short term', they remained silent on potential long-term changes brought on by new ownership.
While this may seem like corporate speak, what might this mean for our favourite tipple?
Such significant buyouts often lead to strategic and operational changes within the company. However, it remains to be seen whether these changes will extend to their gin production. The commitment from Four Pillars is intact—they're still aiming to 'make the world's best gin'.
Fans of the gin distillery, however, have expressed mixed feelings about the big buyout. According to them, they enjoy supporting local, home-grown businesses.
And seeing them being bought by larger conglomerates sometimes leaves a bittersweet taste, as one endearing customer pointed out: 'Congrats for starting from nothing and turning it into such an awesome business. But very sad to see another great Australian company being bought out by an overseas conglomerate.'
Another customer commented on the change and said, 'I have mixed feelings. I prefer to support the small gin distilleries. I wish you all the best.'
No matter what one's feelings might be about this deal, Four Pillars has urged its supporters to 'judge us, and our new owners, by our collective actions'. Whilst Mr Gregor will be exiting the company later this year, Mr McKenzie and Mr Jones will be staying on.
Are you feeling a bit let down by the recent ownership shift and unsure if you want to stick with Four Pillars? No worries! Take a little detour and discover the amazing array of local Australian distilleries. Who knows, the gin of your dreams might be right around the corner, waiting to be savoured.
Meanwhile, let's raise a glass and send our best wishes to Four Pillars as they embark on this exciting new journey of global expansion.
Now, let's hear your thoughts, members! How does this news make you feel? And what's your take on Australian companies being snapped up by international giants? Don't hold back; share your opinions in the comments below!
This news has struck a chord amongst gin enthusiasts and loyal Four Pillar customers who have mixed feelings about the change in ownership.
Four Pillars, well-loved amongst gin and cocktail devotees, has been purchased by Lion Group, a subsidiary of Japanese alcohol conglomerate Kirin. The latter gained complete ownership this Tuesday, buying out the remaining 50 per cent stake in the company for a whopping $50 million.
This comes two years after snapping up the initial half for $40 million in 2019.
The move ushers in a new era for Four Pillars, as founders Stuart Gregor, Cameron McKenzie and Matt Jones perceive this as an opportunity to significantly enhance their business.
They shared in a press statement, 'Lion has been a wonderful, supportive partner since March 2019; they backed us at every step through [the pandemic], helped us fund our incredible new distillery and allowed us to grow, create and experiment in gin as much as we liked.'
Four Pillars is not just any gin brand—it's the crème de la crème of gin brands in Australia! With a shelf full of prestigious awards, it's no surprise that Four Pillars is the go-to choice for gin enthusiasts. In fact, they were crowned the coveted title of 'Distiller of the Year' at the 2022 World Gin Awards.
The popular gin brand, which gave birth to its first batch in 2013 in a rural winery at the edge of Melbourne, climbed quickly to achievement, stealing the hearts of gin lovers with its distinctive flavours. Its founders have always prioritised having fun while maintaining sustainability and producing the highest quality gin.
While the founders explicitly stated that they anticipate 'very little' will change in the 'short term', they remained silent on potential long-term changes brought on by new ownership.
While this may seem like corporate speak, what might this mean for our favourite tipple?
Such significant buyouts often lead to strategic and operational changes within the company. However, it remains to be seen whether these changes will extend to their gin production. The commitment from Four Pillars is intact—they're still aiming to 'make the world's best gin'.
Fans of the gin distillery, however, have expressed mixed feelings about the big buyout. According to them, they enjoy supporting local, home-grown businesses.
And seeing them being bought by larger conglomerates sometimes leaves a bittersweet taste, as one endearing customer pointed out: 'Congrats for starting from nothing and turning it into such an awesome business. But very sad to see another great Australian company being bought out by an overseas conglomerate.'
Another customer commented on the change and said, 'I have mixed feelings. I prefer to support the small gin distilleries. I wish you all the best.'
No matter what one's feelings might be about this deal, Four Pillars has urged its supporters to 'judge us, and our new owners, by our collective actions'. Whilst Mr Gregor will be exiting the company later this year, Mr McKenzie and Mr Jones will be staying on.
Key Takeaways
- Four Pillars Gin, an award-winning Australian distillery, has been purchased by international beverage giant Lion Group.
- The company was bought for tens of millions of dollars, with Lion Group purchasing the remaining 50 per cent of shares they did not already own for a reported $50 million.
- The founders of Four Pillars Gin view the sale as an opportunity to advance the business but assure that 'very little' would be changing in the short term.
- Some fans have expressed disappointment that the popular Australian brand is now under overseas ownership.
Are you feeling a bit let down by the recent ownership shift and unsure if you want to stick with Four Pillars? No worries! Take a little detour and discover the amazing array of local Australian distilleries. Who knows, the gin of your dreams might be right around the corner, waiting to be savoured.
Meanwhile, let's raise a glass and send our best wishes to Four Pillars as they embark on this exciting new journey of global expansion.
Now, let's hear your thoughts, members! How does this news make you feel? And what's your take on Australian companies being snapped up by international giants? Don't hold back; share your opinions in the comments below!