Are you using an outdated grocery staple? Find out why Woolworths stopped selling margarine and what they're replacing it with!
Australian shoppers, have you noticed anything missing in the dairy aisle of your local Woolworths? For years, margarine was a staple on Aussie grocery lists, dethroning butter as the popular spread of choice. However, things have taken a turn, and now margarine is becoming a faint memory in many Woolworths Metro stores.
Let's delve into the history of margarine in Australia and what’s happening to this once-beloved grocery favourite!
Margarine was a popular choice in many Australian households from around the mid-1970s, as it was seen as a healthier alternative to butter. Vegetable oil-based margarine seemed to be the answer to increasing concerns about cholesterol and butters role in heart disease. Meadow Lea's catchy 'You ought to be congratulated' ad campaigns also did its part in promoting the spread.
Fast forward to the 1990s, and a significant change occurred after the 1993 publication of a United States study that found trans fats produced when hardening vegetable oils were a greater health risk than cholesterol.
The result? Margarine sales began to drop significantly, and by 2015, research by Roy Morgan showed butter had clawed its way back to the top, with nut-based and olive oil spreads also gaining popularity.
In recent years, margarine sales have continued to decline. Many Woolworths Metro stores, particularly those near train stations, have stopped selling margarine altogether. Instead, shelves are lined with various butter options, as well as home-brand olive oil spreads.
A Woolworths spokesperson confirms this shift away from margarine. 'We continue to stock margarine across the majority of our Metro stores,' the spokeswoman said.
'However, due to space limitations in our Central Station store, we have curated our range to focus on butter, as that tends to be a more popular choice for customers in the area.'
Margarine was largely promoted as a healthier factor for dieting and containing healthy polyunsaturated fats such as omega-3 and omega-6. However, due to research in the early 1990s, trans fats, which are produced when vegetable oils are hardened, have become recognised as greater health risks than high cholesterol.
An Australian Institute of Health and Welfare report put market shares of margarine and butter in 1992 at 73.9% and 26.1%, respectively. Nevertheless, the Heart Foundation still recommends margarine over butter, noting that it is still a better source of polyunsaturated fats, which can help reduce bad cholesterol levels.
Despite this, it reiterates that margarine is still not a healthy food and should be consumed in moderation. More recently, spreads made with nuts and olive oil have become widely used, providing consumers with another alternative in the butter versus margarine debate. Ultimately, the decision of which product to consume depends on personal preference and dietary needs.
In the meantime, make sure you're informed about the different spreads available to suit your preferences and health requirements. Stay up to date on the latest grocery trends, and remember that sometimes change can be good – even in the dairy aisle!
What are your thoughts on the decline of margarine in Woolworths Metro stores and the shift towards butter and alternative spreads? Share your insights down below!
Let's delve into the history of margarine in Australia and what’s happening to this once-beloved grocery favourite!
Margarine was a popular choice in many Australian households from around the mid-1970s, as it was seen as a healthier alternative to butter. Vegetable oil-based margarine seemed to be the answer to increasing concerns about cholesterol and butters role in heart disease. Meadow Lea's catchy 'You ought to be congratulated' ad campaigns also did its part in promoting the spread.
Fast forward to the 1990s, and a significant change occurred after the 1993 publication of a United States study that found trans fats produced when hardening vegetable oils were a greater health risk than cholesterol.
The result? Margarine sales began to drop significantly, and by 2015, research by Roy Morgan showed butter had clawed its way back to the top, with nut-based and olive oil spreads also gaining popularity.
In recent years, margarine sales have continued to decline. Many Woolworths Metro stores, particularly those near train stations, have stopped selling margarine altogether. Instead, shelves are lined with various butter options, as well as home-brand olive oil spreads.
A Woolworths spokesperson confirms this shift away from margarine. 'We continue to stock margarine across the majority of our Metro stores,' the spokeswoman said.
'However, due to space limitations in our Central Station store, we have curated our range to focus on butter, as that tends to be a more popular choice for customers in the area.'
Health Benefits and Drawbacks of Butter vs. Margarine
The debate about whether butter or margarine is the more healthful choice is a long-standing one, with repercussions even today.Margarine was largely promoted as a healthier factor for dieting and containing healthy polyunsaturated fats such as omega-3 and omega-6. However, due to research in the early 1990s, trans fats, which are produced when vegetable oils are hardened, have become recognised as greater health risks than high cholesterol.
An Australian Institute of Health and Welfare report put market shares of margarine and butter in 1992 at 73.9% and 26.1%, respectively. Nevertheless, the Heart Foundation still recommends margarine over butter, noting that it is still a better source of polyunsaturated fats, which can help reduce bad cholesterol levels.
Despite this, it reiterates that margarine is still not a healthy food and should be consumed in moderation. More recently, spreads made with nuts and olive oil have become widely used, providing consumers with another alternative in the butter versus margarine debate. Ultimately, the decision of which product to consume depends on personal preference and dietary needs.
Key Takeaways
- Some Woolworths Metro stores have stopped stocking margarine due to the increased demand for butter.
- Woolworths could not state how many Metro outlets did not sell margarine, but it accounted for only 20% of sales in the category compared to 80% for butter.
- The Heart Foundation still recommends margarine over butter.
- Despite the declining demand for margarine, Statista estimates revenue in the Australian margarine market for 2023 to be about $420 million and almost $1 billion for butter.
What are your thoughts on the decline of margarine in Woolworths Metro stores and the shift towards butter and alternative spreads? Share your insights down below!