Are Coles & Woolworths cheating Aussies with microwave meals? A shocking insider reveal!
- Replies 17
Something in the supermarket world recently caught our attention here at the Seniors Discount Club.
Grant Ramage, the chief executive of Metcash's food division, blew the whistle on the questionable tactics of his larger competitors, Coles and Woolworths.
Commenting on the state of the ready-made microwave meals market, Mr Ramage points a damning finger at the two retail giants, indicating that they are cornering the ready meals market–leaving Aussie shoppers worse off.
Let’s have a closer look at this supermarket saga.
You may remember Metcash as the supplier behind independently-owned grocery stores IGA and Foodland–two chains that have become staples for quick grocery trips. During a recent parliamentary hearing, Metcash threw a spanner in the works for Coles and Woolworths by stating these two bigwigs have a stranglehold over the microwave meal section.
Justifying his statement, Mr Ramage pointed out that Coles and Woolworths have been buying up companies manufacturing microwave meals. This manoeuvre, he alleges, makes it far more challenging for smaller grocery chains like his to sell these products at competitive prices.
Mr Ramage told the House of Representatives economics committee, 'They've also chosen to vertically integrate by buying production facilities in areas like ready-made meals, where the capacity overall in the market is significantly limited in Australia and therefore there are fewer and fewer suppliers left for us to deal with.'
This dominance of Coles and Woolworths has, he claims, led to a market where less competition and higher prices reign.
'When we want to source private label products, there are often only a small number of manufacturers who are both willing and have the capacity to produce,' the Metcash boss said.
Before we start storming the aisles of Coles and Woolworths, however, Mr Ramage acknowledged that there is more competition in the fresh food market, where there are still many independent suppliers of fruit and vegetables. Still, he emphasised the predicament affecting ready-made meals affects the Australian community's interests, painting a rather concerning picture for our convenience food market.
It's not all doom and gloom, though. Proving the Australian spirit of resilience, Mr Ramage assures that they're not giving up without a fight: 'We do our very best to overcome that and work hard to be competitive.'
To provide a clearer picture of the supermarket hierarchy, let’s crunch some numbers. As per IBISWorld figures, Metcash has a 7.4 per cent market share. This slice of the Aussie grocery pie looks tiny compared with Woolworths with 37.2 per cent, Coles with 30.3 per cent, and even ALDI with 9.2 per cent.
According to Australian Bureau of Statistics data, inflation grew by a relatively modest 5.6 per cent in the year to May. However, the 'other food products' category, where our beloved microwave meals reside, shot up by a hefty 11.5 per cent. For those of us watching our budgets, it's an incredibly worrying price increase.
If the thought of being swindled by supermarket giants is souring your next bite of a microwave lasagne, don't fret–there are plenty of other affordable options out there if you're willing to give them a try.
For those after convenience, a slow cooker might become your new best kitchen friend. These wonderful appliances are the epitome of 'set and forget'–just add your ingredients in the morning. By evening, you're rewarded with a delicious, home-cooked feast.
You're not restricted with what you can slow-cook, either. From fragrant curries and succulent roasts to soups and even desserts, the world really becomes your oyster–or in this case, your slow-cooked beef and vegetable stew!
Moreover, the advantage of slow cooking is that it's perfect for tenderising cheaper cuts of meat, too. So, not only are you getting a better meal (in terms of both taste and nutrition), but you’re also saving a few pennies in the process.
For those who love a good ready-made meal, there’s also batch cooking, the DIY version of premade microwave meals! Spend a couple of hours one day cooking up a storm, then portion out your creations into meal-sized servings and freeze. You'll still get to keep the convenience of a microwave meal but have more control over the ingredients and price.
Have you noticed the price of ready-made meals jumping over the last couple of years? Let us know if you have any strategies for dealing with these price hikes in the comments below.
Grant Ramage, the chief executive of Metcash's food division, blew the whistle on the questionable tactics of his larger competitors, Coles and Woolworths.
Commenting on the state of the ready-made microwave meals market, Mr Ramage points a damning finger at the two retail giants, indicating that they are cornering the ready meals market–leaving Aussie shoppers worse off.
Let’s have a closer look at this supermarket saga.
You may remember Metcash as the supplier behind independently-owned grocery stores IGA and Foodland–two chains that have become staples for quick grocery trips. During a recent parliamentary hearing, Metcash threw a spanner in the works for Coles and Woolworths by stating these two bigwigs have a stranglehold over the microwave meal section.
Justifying his statement, Mr Ramage pointed out that Coles and Woolworths have been buying up companies manufacturing microwave meals. This manoeuvre, he alleges, makes it far more challenging for smaller grocery chains like his to sell these products at competitive prices.
Mr Ramage told the House of Representatives economics committee, 'They've also chosen to vertically integrate by buying production facilities in areas like ready-made meals, where the capacity overall in the market is significantly limited in Australia and therefore there are fewer and fewer suppliers left for us to deal with.'
This dominance of Coles and Woolworths has, he claims, led to a market where less competition and higher prices reign.
'When we want to source private label products, there are often only a small number of manufacturers who are both willing and have the capacity to produce,' the Metcash boss said.
Before we start storming the aisles of Coles and Woolworths, however, Mr Ramage acknowledged that there is more competition in the fresh food market, where there are still many independent suppliers of fruit and vegetables. Still, he emphasised the predicament affecting ready-made meals affects the Australian community's interests, painting a rather concerning picture for our convenience food market.
It's not all doom and gloom, though. Proving the Australian spirit of resilience, Mr Ramage assures that they're not giving up without a fight: 'We do our very best to overcome that and work hard to be competitive.'
To provide a clearer picture of the supermarket hierarchy, let’s crunch some numbers. As per IBISWorld figures, Metcash has a 7.4 per cent market share. This slice of the Aussie grocery pie looks tiny compared with Woolworths with 37.2 per cent, Coles with 30.3 per cent, and even ALDI with 9.2 per cent.
According to Australian Bureau of Statistics data, inflation grew by a relatively modest 5.6 per cent in the year to May. However, the 'other food products' category, where our beloved microwave meals reside, shot up by a hefty 11.5 per cent. For those of us watching our budgets, it's an incredibly worrying price increase.
If the thought of being swindled by supermarket giants is souring your next bite of a microwave lasagne, don't fret–there are plenty of other affordable options out there if you're willing to give them a try.
Key Takeaways
- Metcash food chief, Grant Ramage, has warned that Australians who eat ready-made microwave meals are being ripped off, citing that Coles and Woolworths have cornered the ready-made meal market.
- The larger supermarkets like Coles and Woolworths are buying production facilities that make microwave meals, leaving fewer suppliers for the smaller grocery chains like IGA and Foodland. This is leading to less competition and higher prices.
- Ramage suggests the dominance of Coles and Woolworths is making it difficult for Metcash to source private label products at a competitive price, with Australians ultimately paying more for ready-made meals.
- According to IBISWorld figures, Metcash only holds a 7.4 per cent market share, compared to Woolworths at 37.2 per cent, Coles at 30.3 per cent and Aldi at 9.2 per cent.
You're not restricted with what you can slow-cook, either. From fragrant curries and succulent roasts to soups and even desserts, the world really becomes your oyster–or in this case, your slow-cooked beef and vegetable stew!
Moreover, the advantage of slow cooking is that it's perfect for tenderising cheaper cuts of meat, too. So, not only are you getting a better meal (in terms of both taste and nutrition), but you’re also saving a few pennies in the process.
For those who love a good ready-made meal, there’s also batch cooking, the DIY version of premade microwave meals! Spend a couple of hours one day cooking up a storm, then portion out your creations into meal-sized servings and freeze. You'll still get to keep the convenience of a microwave meal but have more control over the ingredients and price.
Have you noticed the price of ready-made meals jumping over the last couple of years? Let us know if you have any strategies for dealing with these price hikes in the comments below.