Another viral Coles giveaway?! Shoppers are already talking
- Replies 19
Retail promotions often spark a frenzy, especially when they involve sought-after household items.
After the success of a previous campaign that had shoppers racing to stores, a major supermarket chain has unveiled its latest collectable offer.
Here's what customers need to know about the new range hitting shelves soon.
A major Australian supermarket chain launched a new collectable promotion after shoppers rushed to stores for its previous offering.
Coles announced a six-piece collection of leakproof glass containers, along with a manual vacuum pump, which would be available for customers to collect.
Made from durable borosilicate glass, the containers were designed to be stacked in the fridge, pantry, or freezer.
The promotion was in partnership with Michelin-star chef Curtis Stone, who praised the collection’s versatility.
‘Busy home cooks need durable storage and cookware, so I’m excited to launch my new glass container collection to provide Coles customers with new ways to cook, serve and store their food,’ he said.
‘The beauty of this collection is its versatility—you can cook, store and serve, all in the same container. So, whether you’re batch cooking, prepping ingredients or packing up delicious leftovers, these pieces do it all.’
To take part in the promotion, shoppers had to spend $20 or more in one transaction and scan their Flybuys card.
Once enough credits were collected, the items could be redeemed online or in-store, though the app was excluded.
For those who didn’t want to wait, the collection was also available for purchase at full price.
Coles’ chief customer officer, Amanda McVay, said research had shown a strong demand for quality food storage solutions.
‘We’re delighted to team up with Curtis Stone to help customers upgrade their kitchens, make storing meals easier, reducing food prep time and reduce food waste just when our latest customer research shows that over the past year, more than half of our customers are cooking at home more often, and a third of shoppers are cooking in batches to freeze their meals,’ she said.
The promotion followed Coles’ September 2024 Kitchen Knife Credits campaign, which saw customers eagerly collect a range of stainless steel knives and a retro-style knife block in collaboration with home appliance brand SMEG.
That campaign, which launched on 18 September, became a viral sensation, with shoppers praising the offer.
One customer shared online: ‘You don’t understand the way I ran to Coles to get this SMEG knife block.’
Another said: ‘Who was going to tell me that Coles, SMEG and Flybuys were all coming together for a three-way? You can shop and earn products … pardon? I am so excited. It’s so pretty.’
The SMEG knife block, available in black or cream, had never been sold locally before but retailed for approximately $900 in the US.
Coles later removed kitchen knives from its shelves nationwide after a 63-year-old woman, Claudia Campomayor Watt, was allegedly stabbed while stocking her fridge.
Following the incident, the supermarket cited increased aggression and violence as reasons for the decision.
The new collectable range was set to launch on 19 March.
In a previous story, Coles shoppers voiced their frustration over finding questionable food items on shelves.
Concerns were raised about product quality, with some customers sharing their experiences online.
Read more about the complaints that had Aussies second-guessing their grocery choices.
With Coles bringing back another collectable promotion, will this glass container range be as popular as their past giveaways?
Let us know your thoughts in the comments.
After the success of a previous campaign that had shoppers racing to stores, a major supermarket chain has unveiled its latest collectable offer.
Here's what customers need to know about the new range hitting shelves soon.
A major Australian supermarket chain launched a new collectable promotion after shoppers rushed to stores for its previous offering.
Coles announced a six-piece collection of leakproof glass containers, along with a manual vacuum pump, which would be available for customers to collect.
Made from durable borosilicate glass, the containers were designed to be stacked in the fridge, pantry, or freezer.
Coles unveils latest collectable storage range. Source: Coles
The promotion was in partnership with Michelin-star chef Curtis Stone, who praised the collection’s versatility.
‘Busy home cooks need durable storage and cookware, so I’m excited to launch my new glass container collection to provide Coles customers with new ways to cook, serve and store their food,’ he said.
‘The beauty of this collection is its versatility—you can cook, store and serve, all in the same container. So, whether you’re batch cooking, prepping ingredients or packing up delicious leftovers, these pieces do it all.’
To take part in the promotion, shoppers had to spend $20 or more in one transaction and scan their Flybuys card.
Once enough credits were collected, the items could be redeemed online or in-store, though the app was excluded.
For those who didn’t want to wait, the collection was also available for purchase at full price.
Coles’ chief customer officer, Amanda McVay, said research had shown a strong demand for quality food storage solutions.
‘We’re delighted to team up with Curtis Stone to help customers upgrade their kitchens, make storing meals easier, reducing food prep time and reduce food waste just when our latest customer research shows that over the past year, more than half of our customers are cooking at home more often, and a third of shoppers are cooking in batches to freeze their meals,’ she said.
The promotion followed Coles’ September 2024 Kitchen Knife Credits campaign, which saw customers eagerly collect a range of stainless steel knives and a retro-style knife block in collaboration with home appliance brand SMEG.
That campaign, which launched on 18 September, became a viral sensation, with shoppers praising the offer.
One customer shared online: ‘You don’t understand the way I ran to Coles to get this SMEG knife block.’
Another said: ‘Who was going to tell me that Coles, SMEG and Flybuys were all coming together for a three-way? You can shop and earn products … pardon? I am so excited. It’s so pretty.’
The SMEG knife block, available in black or cream, had never been sold locally before but retailed for approximately $900 in the US.
Coles later removed kitchen knives from its shelves nationwide after a 63-year-old woman, Claudia Campomayor Watt, was allegedly stabbed while stocking her fridge.
Following the incident, the supermarket cited increased aggression and violence as reasons for the decision.
The new collectable range was set to launch on 19 March.
In a previous story, Coles shoppers voiced their frustration over finding questionable food items on shelves.
Concerns were raised about product quality, with some customers sharing their experiences online.
Read more about the complaints that had Aussies second-guessing their grocery choices.
With Coles bringing back another collectable promotion, will this glass container range be as popular as their past giveaways?
Let us know your thoughts in the comments.
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, I'm not happy about it now 
