ALDI Special Buys that shoppers can’t stop talking about!

ALDI's Special Buys have become a cultural phenomenon, with eager shoppers lining up and even strategising to get their hands on the latest deals.

It's a ritual that many of us know all too well, and the latest range has undoubtedly stirred up quite the buzz.


The budget supermarket chain has recently launched a streetwear collection named ALDImania that's got everyone talking.

With 23 items all priced under $20, it's no wonder that the collection has sparked a shopping frenzy.

The range, which debuted on April 13, includes a variety of casual wear, but there's one standout item that has shoppers excited.


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The ALDImania collection was made using sustainably sourced or recycled materials. Source: Facebook / ALDI Australia


The $19.99 ALDImania sneakers are the talk of the town, with their crisp white design and vibrant ALDI logo adding a pop of colour at the heel.

The lace eyelets echo the rainbow theme, making these shoes a bold fashion statement as well as a bargain.

Social media has been abuzz with ALDI fans declaring their love for the sneakers.

‘These are so cute, I must have’, exclaimed one shopper, while another was already on their way, saying, ‘Running to ALDI right now.’


The collection doesn't stop at footwear. It also includes a $8.99 T-shirt available in grey or white, a grey sweatshirt, a navy hoodie, and matching track pants, each retailing at $14.99. Accessories haven't been overlooked either, with socks, a bucket hat, beanie, slides, and a compact umbrella all part of the lineup.

The excitement was palpable outside ALDI stores, with people sharing videos of the queues forming before the doors opened.


Source: TikTok / @Breko


The anticipation was clear as customers stood ready to dash to the middle aisles, where ALDI's Special Buys are famously located.

However, not everyone is on board with the ALDImania, Some shoppers expressed their disbelief at the popularity of the range.

‘When these came out in the catalogue I thought it was an April Fools joke,’ one commented, while another added that they ‘don’t understand the appeal.’


Belinda Grice, ALDI Australia’s Buying Director for ALDImania, has high hopes for the new range.

ALDI has a history of selling apparel, but this is the first time they've introduced their own brand of leisurewear to the middle aisles.

She commented on the new collection, saying it is ‘designed to celebrate and champion our shoppers, this new range is made specifically with ALDI budgets in mind, without compromising on quality or comfort.’

She added that the collection ‘contains sustainably sourced or recycled materials, has been crafted to create a mix-and-match aesthetic, so customers can inject their own sense of styling around the range.’
Key Takeaways
  • Shoppers are excited about ALDI's new Special Buys range, featuring a variety of streetwear items all priced under $20.
  • The $19.99 'ALDImania' sneakers, featuring a colourful ALDI logo, were particularly popular, with customers lining up early to purchase them.
  • Not everyone was impressed with the new range, with some expressing surprise at the merchandise's popularity and others being sceptical.
  • Belinda Grice, Buying Director for ALDImania at ALDI Australia, highlighted the range's affordability, quality, and the inclusion of sustainably sourced or recycled materials.
This ALDI range could be a fun way to update your casual wardrobe without breaking the bank.

The mix-and-match aesthetic of the collection means you can personalise your look while enjoying the comfort and quality that ALDI promises.

Looking for more ALDI bargains? Check out this great one shared with us by our member @Daisylouise!

In the market for budget-friendly sneakers? Check out these 20$ mesh sneakers from Kmart!

Have you braved the early morning queues for that must-have item? What do you think about the new streetwear collection? Share your thoughts and stories in the comments below!
 
  • Like
Reactions: Tracy1
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I have to laugh when someone says $19.99 is under $20. Choose wisely on what you spend the one cent on.
 
  • Haha
Reactions: Gaena
They should be giving them away - it's FREE ADVERTISING with their name and colours all over them - NOT INTERESTED IN THEM.
I don't advertise brands for free.
 

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