Airport food is EXPENSIVE for a reason, according to a retail expert
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Most of us have experienced this at some point – you're at the airport, you didn't have time for breakfast, and now your stomach is growling as you wait to board your flight.
So what do you do? You wander over to one of the airport food courts in hopes of finding something delicious and reasonably priced to tide you over until lunchtime. But alas, everything is expensive!
You might be wondering why everything costs so much more at airports than it does at regular grocery stores or cafes. Well, a retail expert has weighed in on the long-standing issue and admitted that it’s not as simple as people think...
One Australian traveller brought the shocking price they paid for a simple egg and lettuce sandwich at the airport to the attention of others and in no time, the news blew up on social media.
Taking to Twitter, the traveller said they were charged a whopping $12.50 for the sandwich, which outraged many users (who vented their frustrations in the comments).
While some alleged that the airport prices are ‘unreasonable’, Queensland University of Technology Marketing Professor Gary Mortimer revealed there are actually a few reasons behind the high prices.
For starters, security clearances are needed for all staff members working behind counters in airside areas of airports.
Prof Mortimer explained: 'The main reasons are things like security clearances, because as soon as you go to the air side, and you have a team member behind the counter, they need to have security clearances and naturally that drives prices up.'
'The other challenge is these workers tend to move around quite a lot.'
'So, it might be a casual worker who will work for a while and then quit to work somewhere else, so then they need to employ a new person who needs to go through all the security checks again.'
Mortimer also revealed that retailers are often subjected to audits by the airport they're based in, which often raises the costs.
'Airports will charge the retailer for an audit,' he said.
'For example, they might check that if you have eight knives at the start of the day, you still have eight by the end of the day.'
It shouldn’t come as a surprise that the cost of parking is another reason for the steep prices of airport food and drinks.
The cost of employing staff to work at the airport also contributes.
And despite the circumstances surrounding the prices of airport food and drinks, Mortimer claims that retailers sometimes take advantage of the 'captive audience'.
'So, once you’ve gone through screening you can’t exactly go back, so you don’t really have any other options,' he continued.
'Possibly when international borders reopened, and there were only a small number of cafés open, there may have been a bit of profiteering.'
'But now there are lots of options and alternatives at international airports, so it is more just simply costs that normal businesses outside of an airport sector don’t have to face.'
Others have also shared their personal accounts of the 'unreasonable' prices of airport food.
One person shared: 'I paid $18 for a pint in Sydney airport on Monday.'
'Sandwiches like this can be had for five or six bucks in the city. It’s not really a surprise that food costs more at the airport because A), the rent is higher and B), there’s a captive market,' another added.
A third chimed in: 'I don’t think there’s ever an excuse to buy this... I’d rather fast for a day.'
How about you? Have you had airport food? Was the price of the meal justified? Share your airport food stories with us in the comments below!
So what do you do? You wander over to one of the airport food courts in hopes of finding something delicious and reasonably priced to tide you over until lunchtime. But alas, everything is expensive!
You might be wondering why everything costs so much more at airports than it does at regular grocery stores or cafes. Well, a retail expert has weighed in on the long-standing issue and admitted that it’s not as simple as people think...
One Australian traveller brought the shocking price they paid for a simple egg and lettuce sandwich at the airport to the attention of others and in no time, the news blew up on social media.
Taking to Twitter, the traveller said they were charged a whopping $12.50 for the sandwich, which outraged many users (who vented their frustrations in the comments).
While some alleged that the airport prices are ‘unreasonable’, Queensland University of Technology Marketing Professor Gary Mortimer revealed there are actually a few reasons behind the high prices.
For starters, security clearances are needed for all staff members working behind counters in airside areas of airports.
Prof Mortimer explained: 'The main reasons are things like security clearances, because as soon as you go to the air side, and you have a team member behind the counter, they need to have security clearances and naturally that drives prices up.'
'The other challenge is these workers tend to move around quite a lot.'
'So, it might be a casual worker who will work for a while and then quit to work somewhere else, so then they need to employ a new person who needs to go through all the security checks again.'
Mortimer also revealed that retailers are often subjected to audits by the airport they're based in, which often raises the costs.
'Airports will charge the retailer for an audit,' he said.
'For example, they might check that if you have eight knives at the start of the day, you still have eight by the end of the day.'
It shouldn’t come as a surprise that the cost of parking is another reason for the steep prices of airport food and drinks.
The cost of employing staff to work at the airport also contributes.
And despite the circumstances surrounding the prices of airport food and drinks, Mortimer claims that retailers sometimes take advantage of the 'captive audience'.
'So, once you’ve gone through screening you can’t exactly go back, so you don’t really have any other options,' he continued.
'Possibly when international borders reopened, and there were only a small number of cafés open, there may have been a bit of profiteering.'
'But now there are lots of options and alternatives at international airports, so it is more just simply costs that normal businesses outside of an airport sector don’t have to face.'
Others have also shared their personal accounts of the 'unreasonable' prices of airport food.
One person shared: 'I paid $18 for a pint in Sydney airport on Monday.'
'Sandwiches like this can be had for five or six bucks in the city. It’s not really a surprise that food costs more at the airport because A), the rent is higher and B), there’s a captive market,' another added.
A third chimed in: 'I don’t think there’s ever an excuse to buy this... I’d rather fast for a day.'
Key Takeaways
- A retail and marketing expert has explained the reasons behind high airport prices for food and beverages. These include security clearances for staff, high staff turnover, and audits by the airport.
- Despite these reasons, some travellers suggest that retailers may take advantage of the ‘captive audience’ of travellers at airports.
- To avoid high prices at airports, travellers are advised to bring their own food or purchase food before going through security.
How about you? Have you had airport food? Was the price of the meal justified? Share your airport food stories with us in the comments below!