A sour taste in Aussie’s mouths: Cadbury just tampered with beloved chocolate bar
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Attention, sweet tooths: we have some news that might ruffle your feathers.
Cadbury, the confectionary giant, confirmed that a beloved treat is going through a major change, causing a stir among chocolate lovers.
The Cherry Ripe bar, known for its rich blend of cherries and coconut enrobed in dark chocolate, has been downsized.
The bar that was once a satisfying 52g is now a less substantial 44g. Despite this 15 per cent decrease in size, the price remains at $2.50 in major retailers.
A Cadbury spokesperson explained the changes implemented on the beloved chocolate bar.
'Bar sizes have been adjusted to meet the Australian Government's Healthy Food Partnership chocolate targets, which help consumers better manage their treat portions,' they said.
'Cadbury also aims to use ~50 per cent (on a mass balance basis) recycled plastic for its wrappers across its core chocolate portfolio, including bars produced in Australia,' they added.
While these are commendable steps towards health and sustainability, they don't quite sweeten the deal for some shoppers, especially with the price tag not reflecting the shrinkage.
This move has sparked a heated debate on social media, where they vocalised their disappointment. Some have even coined the term 'shrinkflation' to describe the phenomenon of paying the same price for a smaller product.
'Caught some shrinkflation in the process, clearing out the 52g to bring in 44g at the same price,' one shopper wrote.
'I honestly don't like this. Cherry Ripe is always good to have… but if they're going to have us charge more for less, then I might not buy as much as I used to,' another comment said.
'It's cherry rip now,' a third quipped.
Some speculate that this could lead to introducing a 'jumbo' size at a higher price, which may also shrink.
'I despise shrinkflation, but in this case, it's somewhat understandable as the price of cocoa bean has gone through the roof,' a commenter defended, pointing out a possible increase of prices for raw ingredients.
However, others have pointed out that the Cherry Ripe bar is mostly filling, with cherries and coconut as primary ingredients.
As one of the previous commenters mentioned, shrinkflation has been a prevalent practice in consumer goods. Shoppers may get less bang-for-buck values for the same price—some even higher price points.
According to consumer advocacy group CHOICE, it's not just affecting our daily treats—it also affects items we use daily. Notable examples included hot cross buns and breakfast cereals, which have seen a reduction in size along with an increase in price, affecting value for money for consumers.
How do you feel about the downsizing of the Cherry Ripe bar? Have you noticed other favourite products shrinking in size but not in price? Share your thoughts and experiences in the comments below.
Cadbury, the confectionary giant, confirmed that a beloved treat is going through a major change, causing a stir among chocolate lovers.
The Cherry Ripe bar, known for its rich blend of cherries and coconut enrobed in dark chocolate, has been downsized.
The bar that was once a satisfying 52g is now a less substantial 44g. Despite this 15 per cent decrease in size, the price remains at $2.50 in major retailers.
Cadbury confirmed that Cherry Ripe decreased in serving size. Image Credit: Cadbury
A Cadbury spokesperson explained the changes implemented on the beloved chocolate bar.
'Bar sizes have been adjusted to meet the Australian Government's Healthy Food Partnership chocolate targets, which help consumers better manage their treat portions,' they said.
'Cadbury also aims to use ~50 per cent (on a mass balance basis) recycled plastic for its wrappers across its core chocolate portfolio, including bars produced in Australia,' they added.
While these are commendable steps towards health and sustainability, they don't quite sweeten the deal for some shoppers, especially with the price tag not reflecting the shrinkage.
This move has sparked a heated debate on social media, where they vocalised their disappointment. Some have even coined the term 'shrinkflation' to describe the phenomenon of paying the same price for a smaller product.
'Caught some shrinkflation in the process, clearing out the 52g to bring in 44g at the same price,' one shopper wrote.
'I honestly don't like this. Cherry Ripe is always good to have… but if they're going to have us charge more for less, then I might not buy as much as I used to,' another comment said.
'It's cherry rip now,' a third quipped.
Some speculate that this could lead to introducing a 'jumbo' size at a higher price, which may also shrink.
'I despise shrinkflation, but in this case, it's somewhat understandable as the price of cocoa bean has gone through the roof,' a commenter defended, pointing out a possible increase of prices for raw ingredients.
However, others have pointed out that the Cherry Ripe bar is mostly filling, with cherries and coconut as primary ingredients.
As one of the previous commenters mentioned, shrinkflation has been a prevalent practice in consumer goods. Shoppers may get less bang-for-buck values for the same price—some even higher price points.
According to consumer advocacy group CHOICE, it's not just affecting our daily treats—it also affects items we use daily. Notable examples included hot cross buns and breakfast cereals, which have seen a reduction in size along with an increase in price, affecting value for money for consumers.
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