307 products are cheaper now at Coles—but do you think it’s enough?

Grocery bills have become a major concern for many Aussie households, especially as prices fluctuate and budgets tighten.

Now, a fresh twist in the supermarket battle is putting pressure on the industry’s biggest names to win over shoppers.

Here’s how the latest move is shaking up the competition—and what it could mean for your weekly shop.


As supermarket price wars ramped up across the country, Coles unveiled its latest plan to lure budget-conscious shoppers—by slashing the cost of hundreds of winter essentials.

From 4 June, the retailer confirmed that 307 items across categories like meat, dairy, bakery, and pantry would drop in price as part of its newest Down Down campaign.

Customers were promised an average saving of 19 per cent on the selected goods, with discounts locked in for 12 weeks.


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Coles slashes prices on 307 winter staples. Image source: REUTERS/Loren Elliott


Coles chief commercial officer Anna Croft said: ‘This winter we’re investing in bringing prices down to deliver immediate relief at the checkout to our customers.’

‘Whether it’s a leg of lamb roasting in the oven, a freezer full of batch-cooked meals, or a simple stir-fry to feed hungry mouths, Coles is helping households make meals they love at lowered prices.’

The initiative expanded on Coles’ existing Down Down promotions, meaning an average of 588 discounted prices would be available until the end of August.

In a move to further boost value, Coles also introduced its first Flybuys Activate Bonus Value Points offer.

Throughout June, customers could earn 10 times the points on more than 800 items, alongside additional bonus points on selected Liquorland products.

Croft said this would allow shoppers to ‘supercharge their points balance’ and work towards the 2,000 points needed for $10 off more quickly.

The move came just after Woolworths revealed its plan to cut the cost of nearly 400 popular items—pledging that prices would remain low until at least 2026.

That announcement marked a strategic shift, with Woolworths CEO Amanda Bardwell stating: ‘This isn’t just a short-term promotion; it’s about lower shelf prices on the products we know customers regularly shop for, and providing genuine, lasting and dependable value they can count on.’


Woolworths also introduced its Lower Winter Prices campaign last week, promising a three-month discount period with an average saving of 18 per cent.

Products included in the offer ranged from frozen meals and baby care to flour, rice, bread, nappies, and yoghurt.

A spokesperson shared: ‘Products on Lower Winter Price include pantry staples, frozen foods, personal care, and baby care, and are designed to give customers certainty on the key products they’ll be buying this season to help their budgets go further.’

Meanwhile, ALDI refused to jump on the temporary discount bandwagon, insisting that its commitment to everyday low pricing would ultimately benefit customers the most.

CEO Anna McGrath said: ‘We’ve been committed to this promise since day one as we understand that trust isn’t built on flash sales, and loyalty isn’t earned through discounts alone.’

‘So, while some prefer to play a price-drop strategy, we remain focused on what we do best: delivering quality products at everyday low prices.’

‘We are committed to maintaining this promise.’


CHOICE’s government-funded supermarket price report previously confirmed ALDI as the cheapest of the major supermarket chains.

That analysis showed Woolworths shoppers paid $15.83 more than ALDI for a basket of 14 essential items, including bread, milk, butter, mince, pasta, and fresh produce.

Coles was close behind at $15.33 more, while IGA came in as the priciest—$23.54 more than ALDI.

With three major players fighting for the loyalty of shoppers this winter, Australia’s supermarket war appeared far from over.

Key Takeaways
  • Coles cut prices on 307 winter items from 4 June, offering 19 per cent savings for 12 weeks.
  • Woolworths lowered prices on nearly 400 products until at least 2026, with average savings of 18 per cent.
  • Coles also launched a Flybuys promotion with 10x points on over 800 items during June.
  • ALDI maintained its everyday low pricing, with CHOICE confirming it as the cheapest option for essentials.

With major supermarkets battling it out to win your loyalty, which strategy do you think delivers the best value for your weekly shop? Let us know your thoughts in the comments.
 

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No point having cheaper prices in Coles if home delivery and click and collect shoppers can’t get Coles website to work properly
I've been trying to do my order for three days….
site keeps freezing.
Woollies is looking good right now and they’re website is running perfectly
 
  • Wow
Reactions: DLHM
They are dropping the price of 307 items ? … how many different food items does each store have?…… hundreds of thousands…. & only 307 are dropping in price…?

Probably the items are what most people don’t buy in the first place !!

Whatever happened with the BIG investigation the Government was doing about price-gouging ??

Seems we all live in hope that the cost of living will come down…..

But not with this government !!!😡😡😡
Nor any, it seems. Just like elections -- they promise the world, but then ...
 
No point having cheaper prices in Coles if home delivery and click and collect shoppers can’t get Coles website to work properly
I've been trying to do my order for three days….
site keeps freezing.
Woollies is looking good right now and they’re website is running perfectly
They hire now for deliveries.
1] Our delivery was cancelled by the delivery person -too far out [only 20 mins away]
2] Delivery came next day with items missing
3] Promised delivery of these items but we ended picking them up.
4] Charged for completed order but still didn't get an item.
5] Phoned Coles to get reimbursed for item.Got foreign guy long argument promised reinburstment.
6] Today a week later still waiting .Phoned again different foreign guy argument again .Still waiting
Coles used to be good but now there is just no service anymore.
 
  • Sad
Reactions: DLHM
Aldi provides me with goods which are good quality at affordable prices. You can’t get everything but this is a small price to pay , I feel for what they do stock
 
They hire now for deliveries.
1] Our delivery was cancelled by the delivery person -too far out [only 20 mins away]
2] Delivery came next day with items missing
3] Promised delivery of these items but we ended picking them up.
4] Charged for completed order but still didn't get an item.
5] Phoned Coles to get reimbursed for item.Got foreign guy long argument promised reinburstment.
6] Today a week later still waiting .Phoned again different foreign guy argument again .Still waiting
Coles used to be good but now there is just no service anymore.
My groceries get delivered by Suzuki Vitara or the 114/115 Transperth bus from Booragoon Westfield in person. In other words, ME!

I would never trust a home delivery service for anything, just by looking at the "drivers". Most look like slimeballs who would tamper with your groceries or food at the drop of a hat!
 
My groceries get delivered by Suzuki Vitara or the 114/115 Transperth bus from Booragoon Westfield in person. In other words, ME!

I would never trust a home delivery service for anything, just by looking at the "drivers". Most look like slimeballs who would tamper with your groceries or food at the drop of a hat!
l will be using pick up in future .l order online to make sure l get the right items as my son gets it wrong sometimes and also gets extras. l agree you don't know if the driver has a snack from the order.
 

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