‘This is disgraceful’ – Shoppers furious over Coles’ controversial Mother’s Day display

Mother’s Day is one of those special occasions that supermarkets and other retailers capitalise on. From boxes of chocolates on sale, fuzzy slippers, and gift baskets with trinkets, everything put on display is snapped up by customers eager to show their appreciation to their mum or wife.

But one retailer had other plans, it seems.

Recently, an Aussie shopper snapped a photo of the aisle of a Coles supermarket, clearly set up to display Mother’s Day gifts. But instead of lollies and wine bottles, it was filled with cleaning products and sanitary items, which led shoppers to accuse the store of being ‘sexist’.



The supermarket giant is making big waves online for all the wrong reasons after putting up a controversial Mother’s Day display of gift ideas that had bottles of cleaning products, washing liquids, and incontinence pads.

One Coles customer who saw the questionable display took a picture of the aisle and uploaded it on social media, which had many shoppers up in arms.


coles.jpg
A local Coles in Adelaide faced backlash from social media users because of its controversial Mother’s Day display. Credit: Lum3n/Pexels

‘Happy Mother’s Day from Coles,’ the caption read.

‘We hope your mum loves the bottles of Pine O’ Clean, the peg basket, and the incontinence pads.’



In the photos uploaded, bottles of washing liquid, cleaning spray and menstrual cups were on the store’s shelves, alongside fluffy slippers, rugs, and gift packs.

Many social media users implied that the seemingly innocent display is ‘sexist’ and called out Coles for suggesting such items as gifts for mothers.

‘The Vanish isn’t even on sale! [My] mum would be livid if I paid $25,’ one commented.

‘Let’s not forget the period undies in the top row and the menstrual cup in the second row. What a Mother’s Day treat that would be to unwrap,’ someone else responded.


coles1.jpg
The controversial display sparked outrage among social media users. Credit: Sh**Adelaide/Instagram

‘[The] Father’s Day aisle should just be milk cartons,’ another replied.

‘Coles living in the 1960s,’ someone else wrote.

‘Don’t know what’s worse, the fabric softener down the bottom aisle or the period undies on the top shelf,’ another added.

While one agreed and said they’d have to send their kids to pick up her present. ‘I can’t wait to find out if I’m doing laundry or disinfecting the bathroom for Mother’s Day,’ they said.

‘The fabric softener isn’t even that good a price,’ one more replied.



Others sarcastically took aim at Coles’ ‘missed opportunity’ to take things a step further and include other household items, such as oven mitts and an ironing board.

‘Missed opportunity…Surely pots and pans or a toasted sandwich maker?’ One quipped while another responded to them and said: ‘Add a few scourers for those pans.’

‘The audacity,’ another social media user wrote.


coles2.jpg
A close-up of the display was also uploaded online. Credit: Sh**Adelaide/Instagram

Coles responded to the backlash it received online. In an interview with reporters, a spokesperson said that this display was an ‘isolated case’ and the items have since been moved to a more appropriate aisle inside the store. It also claimed that ‘unintentional human error’ was to blame.

‘We are grateful this has been drawn to our attention, and our Coles team in Adelaide apologises for this error,’ Coles said in a statement.



It continued: ‘This was an unintentional human error where recently discontinued products, including sanitary and cleaning supplies, were placed along the seasonal “flex aisle”.’

The store’s spokesperson also reassured customers that celebrating mothers and mother figures is an ‘important occasion at Coles’.

‘We are committed to providing the best value and range of gifts to make this weekend extra special. We wish for all Mums and Mums-to-be and those who are remembering their mothers this weekend to have a memorable and special day,’ they added.

However, despite claiming that this was an unintentional act and an isolated case, the same thing happened in 2020 in another Coles store.



A photo was uploaded to Facebook and showed that an aisle for Mother’s Day was filled with household items.

‘Washing powder. In the Mother’s Day section. Are you kidding me, Coles?’ The shopper wrote in their post.

A spokesperson also responded to the criticism the store received and said they ‘celebrated all mums, grandmas, aunties, stepmothers and all of the important women’ on Mother’s Day. They added that it was not the store’s intention to offend the customers with the placement of their products and assured everyone they would be ‘reviewing’ the layout of their stores in the future.
Key Takeaways
  • A Coles supermarket in Adelaide has faced backlash on social media for displaying cleaning products and sanitary items as Mother's Day gifts.
  • Many people found the display ‘sexist’ and called out the supermarket for suggesting such items as gifts for mothers.
  • In response, Coles confirmed that it was an 'isolated case' due to 'unintentional human error' and has since moved the items to a more suitable aisle.
  • The same issue occurred in 2020, and Coles said they would 'review the layout in the future' to avoid offending customers.
We want to hear from you: Do you have an opinion on Coles’ display? Share them in the comments below!
 
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Mother’s Day is one of those special occasions that supermarkets and other retailers capitalise on. From boxes of chocolates on sale, fuzzy slippers, and gift baskets with trinkets, everything put on display is snapped up by customers eager to show their appreciation to their mum or wife.

But one retailer had other plans, it seems.

Recently, an Aussie shopper snapped a photo of the aisle of a Coles supermarket, clearly set up to display Mother’s Day gifts. But instead of lollies and wine bottles, it was filled with cleaning products and sanitary items, which led shoppers to accuse the store of being ‘sexist’.



The supermarket giant is making big waves online for all the wrong reasons after putting up a controversial Mother’s Day display of gift ideas that had bottles of cleaning products, washing liquids, and incontinence pads.

One Coles customer who saw the questionable display took a picture of the aisle and uploaded it on social media, which had many shoppers up in arms.


View attachment 19649
A local Coles in Adelaide faced backlash from social media users because of its controversial Mother’s Day display. Credit: Lum3n/Pexels

‘Happy Mother’s Day from Coles,’ the caption read.

‘We hope your mum loves the bottles of Pine O’ Clean, the peg basket, and the incontinence pads.’



In the photos uploaded, bottles of washing liquid, cleaning spray and menstrual cups were on the store’s shelves, alongside fluffy slippers, rugs, and gift packs.

Many social media users implied that the seemingly innocent display is ‘sexist’ and called out Coles for suggesting such items as gifts for mothers.

‘The Vanish isn’t even on sale! [My] mum would be livid if I paid $25,’ one commented.

‘Let’s not forget the period undies in the top row and the menstrual cup in the second row. What a Mother’s Day treat that would be to unwrap,’ someone else responded.


View attachment 19650
The controversial display sparked outrage among social media users. Credit: Sh**Adelaide/Instagram

‘[The] Father’s Day aisle should just be milk cartons,’ another replied.

‘Coles living in the 1960s,’ someone else wrote.

‘Don’t know what’s worse, the fabric softener down the bottom aisle or the period undies on the top shelf,’ another added.

While one agreed and said they’d have to send their kids to pick up her present. ‘I can’t wait to find out if I’m doing laundry or disinfecting the bathroom for Mother’s Day,’ they said.

‘The fabric softener isn’t even that good a price,’ one more replied.



Others sarcastically took aim at Coles’ ‘missed opportunity’ to take things a step further and include other household items, such as oven mitts and an ironing board.

‘Missed opportunity…Surely pots and pans or a toasted sandwich maker?’ One quipped while another responded to them and said: ‘Add a few scourers for those pans.’

‘The audacity,’ another social media user wrote.


View attachment 19651
A close-up of the display was also uploaded online. Credit: Sh**Adelaide/Instagram

Coles responded to the backlash it received online. In an interview with reporters, a spokesperson said that this display was an ‘isolated case’ and the items have since been moved to a more appropriate aisle inside the store. It also claimed that ‘unintentional human error’ was to blame.

‘We are grateful this has been drawn to our attention, and our Coles team in Adelaide apologises for this error,’ Coles said in a statement.



It continued: ‘This was an unintentional human error where recently discontinued products, including sanitary and cleaning supplies, were placed along the seasonal “flex aisle”.’

The store’s spokesperson also reassured customers that celebrating mothers and mother figures is an ‘important occasion at Coles’.

‘We are committed to providing the best value and range of gifts to make this weekend extra special. We wish for all Mums and Mums-to-be and those who are remembering their mothers this weekend to have a memorable and special day,’ they added.

However, despite claiming that this was an unintentional act and an isolated case, the same thing happened in 2020 in another Coles store.



A photo was uploaded to Facebook and showed that an aisle for Mother’s Day was filled with household items.

‘Washing powder. In the Mother’s Day section. Are you kidding me, Coles?’ The shopper wrote in their post.

A spokesperson also responded to the criticism the store received and said they ‘celebrated all mums, grandmas, aunties, stepmothers and all of the important women’ on Mother’s Day. They added that it was not the store’s intention to offend the customers with the placement of their products and assured everyone they would be ‘reviewing’ the layout of their stores in the future.
Key Takeaways

  • A Coles supermarket in Adelaide has faced backlash on social media for displaying cleaning products and sanitary items as Mother's Day gifts.
  • Many people found the display ‘sexist’ and called out the supermarket for suggesting such items as gifts for mothers.
  • In response, Coles confirmed that it was an 'isolated case' due to 'unintentional human error' and has since moved the items to a more suitable aisle.
  • The same issue occurred in 2020, and Coles said they would 'review the layout in the future' to avoid offending customers.
We want to hear from you: Do you have an opinion on Coles’ display? Share them in the comments below!
Obviously that is all Mother's day means to you all
What to buy and fob off the "gift"
It is a bonanza for the shops, that is all
A commercial enterprise that is all, nothing more'
And then abandon your mother for another year till the next shopping spree
That is how it is in your empty world! Spending money
 
Some people are outraged over silly things. This is just Coles putting sale items at the end of the isle.. stop all this outrage its pathetic.. Social media has brought out the worst in people. Move along..
 
Mother’s Day is one of those special occasions that supermarkets and other retailers capitalise on. From boxes of chocolates on sale, fuzzy slippers, and gift baskets with trinkets, everything put on display is snapped up by customers eager to show their appreciation to their mum or wife.

But one retailer had other plans, it seems.

Recently, an Aussie shopper snapped a photo of the aisle of a Coles supermarket, clearly set up to display Mother’s Day gifts. But instead of lollies and wine bottles, it was filled with cleaning products and sanitary items, which led shoppers to accuse the store of being ‘sexist’.



The supermarket giant is making big waves online for all the wrong reasons after putting up a controversial Mother’s Day display of gift ideas that had bottles of cleaning products, washing liquids, and incontinence pads.

One Coles customer who saw the questionable display took a picture of the aisle and uploaded it on social media, which had many shoppers up in arms.


View attachment 19649
A local Coles in Adelaide faced backlash from social media users because of its controversial Mother’s Day display. Credit: Lum3n/Pexels

‘Happy Mother’s Day from Coles,’ the caption read.

‘We hope your mum loves the bottles of Pine O’ Clean, the peg basket, and the incontinence pads.’



In the photos uploaded, bottles of washing liquid, cleaning spray and menstrual cups were on the store’s shelves, alongside fluffy slippers, rugs, and gift packs.

Many social media users implied that the seemingly innocent display is ‘sexist’ and called out Coles for suggesting such items as gifts for mothers.

‘The Vanish isn’t even on sale! [My] mum would be livid if I paid $25,’ one commented.

‘Let’s not forget the period undies in the top row and the menstrual cup in the second row. What a Mother’s Day treat that would be to unwrap,’ someone else responded.


View attachment 19650
The controversial display sparked outrage among social media users. Credit: Sh**Adelaide/Instagram

‘[The] Father’s Day aisle should just be milk cartons,’ another replied.

‘Coles living in the 1960s,’ someone else wrote.

‘Don’t know what’s worse, the fabric softener down the bottom aisle or the period undies on the top shelf,’ another added.

While one agreed and said they’d have to send their kids to pick up her present. ‘I can’t wait to find out if I’m doing laundry or disinfecting the bathroom for Mother’s Day,’ they said.

‘The fabric softener isn’t even that good a price,’ one more replied.



Others sarcastically took aim at Coles’ ‘missed opportunity’ to take things a step further and include other household items, such as oven mitts and an ironing board.

‘Missed opportunity…Surely pots and pans or a toasted sandwich maker?’ One quipped while another responded to them and said: ‘Add a few scourers for those pans.’

‘The audacity,’ another social media user wrote.


View attachment 19651
A close-up of the display was also uploaded online. Credit: Sh**Adelaide/Instagram

Coles responded to the backlash it received online. In an interview with reporters, a spokesperson said that this display was an ‘isolated case’ and the items have since been moved to a more appropriate aisle inside the store. It also claimed that ‘unintentional human error’ was to blame.

‘We are grateful this has been drawn to our attention, and our Coles team in Adelaide apologises for this error,’ Coles said in a statement.



It continued: ‘This was an unintentional human error where recently discontinued products, including sanitary and cleaning supplies, were placed along the seasonal “flex aisle”.’

The store’s spokesperson also reassured customers that celebrating mothers and mother figures is an ‘important occasion at Coles’.

‘We are committed to providing the best value and range of gifts to make this weekend extra special. We wish for all Mums and Mums-to-be and those who are remembering their mothers this weekend to have a memorable and special day,’ they added.

However, despite claiming that this was an unintentional act and an isolated case, the same thing happened in 2020 in another Coles store.



A photo was uploaded to Facebook and showed that an aisle for Mother’s Day was filled with household items.

‘Washing powder. In the Mother’s Day section. Are you kidding me, Coles?’ The shopper wrote in their post.

A spokesperson also responded to the criticism the store received and said they ‘celebrated all mums, grandmas, aunties, stepmothers and all of the important women’ on Mother’s Day. They added that it was not the store’s intention to offend the customers with the placement of their products and assured everyone they would be ‘reviewing’ the layout of their stores in the future.
Key Takeaways

  • A Coles supermarket in Adelaide has faced backlash on social media for displaying cleaning products and sanitary items as Mother's Day gifts.
  • Many people found the display ‘sexist’ and called out the supermarket for suggesting such items as gifts for mothers.
  • In response, Coles confirmed that it was an 'isolated case' due to 'unintentional human error' and has since moved the items to a more suitable aisle.
  • The same issue occurred in 2020, and Coles said they would 'review the layout in the future' to avoid offending customers.
We want to hear from you: Do you have an opinion on Coles’ display? Share them in the comments below!
give me back the 60's when everything was normal.
 
Some people are outraged over silly things. This is just Coles putting sale items at the end of the isle.. stop all this outrage its pathetic.. Social media has brought out the worst in people. Move along..
I agree. However it might have looked better had they not put a number of "more for Mum" signs above those items that people were objecting too. A child going to buy a present for their Mum could innocently consider it was an OK present and then not understand why Mum didn't appreciate it. But there is no need for such fury all the same.
 
Mother’s Day is one of those special occasions that supermarkets and other retailers capitalise on. From boxes of chocolates on sale, fuzzy slippers, and gift baskets with trinkets, everything put on display is snapped up by customers eager to show their appreciation to their mum or wife.

But one retailer had other plans, it seems.

Recently, an Aussie shopper snapped a photo of the aisle of a Coles supermarket, clearly set up to display Mother’s Day gifts. But instead of lollies and wine bottles, it was filled with cleaning products and sanitary items, which led shoppers to accuse the store of being ‘sexist’.



The supermarket giant is making big waves online for all the wrong reasons after putting up a controversial Mother’s Day display of gift ideas that had bottles of cleaning products, washing liquids, and incontinence pads.

One Coles customer who saw the questionable display took a picture of the aisle and uploaded it on social media, which had many shoppers up in arms.


View attachment 19649
A local Coles in Adelaide faced backlash from social media users because of its controversial Mother’s Day display. Credit: Lum3n/Pexels

‘Happy Mother’s Day from Coles,’ the caption read.

‘We hope your mum loves the bottles of Pine O’ Clean, the peg basket, and the incontinence pads.’



In the photos uploaded, bottles of washing liquid, cleaning spray and menstrual cups were on the store’s shelves, alongside fluffy slippers, rugs, and gift packs.

Many social media users implied that the seemingly innocent display is ‘sexist’ and called out Coles for suggesting such items as gifts for mothers.

‘The Vanish isn’t even on sale! [My] mum would be livid if I paid $25,’ one commented.

‘Let’s not forget the period undies in the top row and the menstrual cup in the second row. What a Mother’s Day treat that would be to unwrap,’ someone else responded.


View attachment 19650
The controversial display sparked outrage among social media users. Credit: Sh**Adelaide/Instagram

‘[The] Father’s Day aisle should just be milk cartons,’ another replied.

‘Coles living in the 1960s,’ someone else wrote.

‘Don’t know what’s worse, the fabric softener down the bottom aisle or the period undies on the top shelf,’ another added.

While one agreed and said they’d have to send their kids to pick up her present. ‘I can’t wait to find out if I’m doing laundry or disinfecting the bathroom for Mother’s Day,’ they said.

‘The fabric softener isn’t even that good a price,’ one more replied.



Others sarcastically took aim at Coles’ ‘missed opportunity’ to take things a step further and include other household items, such as oven mitts and an ironing board.

‘Missed opportunity…Surely pots and pans or a toasted sandwich maker?’ One quipped while another responded to them and said: ‘Add a few scourers for those pans.’

‘The audacity,’ another social media user wrote.


View attachment 19651
A close-up of the display was also uploaded online. Credit: Sh**Adelaide/Instagram

Coles responded to the backlash it received online. In an interview with reporters, a spokesperson said that this display was an ‘isolated case’ and the items have since been moved to a more appropriate aisle inside the store. It also claimed that ‘unintentional human error’ was to blame.

‘We are grateful this has been drawn to our attention, and our Coles team in Adelaide apologises for this error,’ Coles said in a statement.



It continued: ‘This was an unintentional human error where recently discontinued products, including sanitary and cleaning supplies, were placed along the seasonal “flex aisle”.’

The store’s spokesperson also reassured customers that celebrating mothers and mother figures is an ‘important occasion at Coles’.

‘We are committed to providing the best value and range of gifts to make this weekend extra special. We wish for all Mums and Mums-to-be and those who are remembering their mothers this weekend to have a memorable and special day,’ they added.

However, despite claiming that this was an unintentional act and an isolated case, the same thing happened in 2020 in another Coles store.



A photo was uploaded to Facebook and showed that an aisle for Mother’s Day was filled with household items.

‘Washing powder. In the Mother’s Day section. Are you kidding me, Coles?’ The shopper wrote in their post.

A spokesperson also responded to the criticism the store received and said they ‘celebrated all mums, grandmas, aunties, stepmothers and all of the important women’ on Mother’s Day. They added that it was not the store’s intention to offend the customers with the placement of their products and assured everyone they would be ‘reviewing’ the layout of their stores in the future.
Key Takeaways

  • A Coles supermarket in Adelaide has faced backlash on social media for displaying cleaning products and sanitary items as Mother's Day gifts.
  • Many people found the display ‘sexist’ and called out the supermarket for suggesting such items as gifts for mothers.
  • In response, Coles confirmed that it was an 'isolated case' due to 'unintentional human error' and has since moved the items to a more suitable aisle.
  • The same issue occurred in 2020, and Coles said they would 'review the layout in the future' to avoid offending customers.
We want to hear from you: Do you have an opinion on Coles’ display? Share them in the comments below!
An elderly lady who loves roses and smelly candles, all of the big stores k mart particularly seem to think we are doddery old people in frilly aprons and have roses printed on everything. My present was a longed for phone charger with everything in one place one cable.
 
Mother’s Day is one of those special occasions that supermarkets and other retailers capitalise on. From boxes of chocolates on sale, fuzzy slippers, and gift baskets with trinkets, everything put on display is snapped up by customers eager to show their appreciation to their mum or wife.

But one retailer had other plans, it seems.

Recently, an Aussie shopper snapped a photo of the aisle of a Coles supermarket, clearly set up to display Mother’s Day gifts. But instead of lollies and wine bottles, it was filled with cleaning products and sanitary items, which led shoppers to accuse the store of being ‘sexist’.



The supermarket giant is making big waves online for all the wrong reasons after putting up a controversial Mother’s Day display of gift ideas that had bottles of cleaning products, washing liquids, and incontinence pads.

One Coles customer who saw the questionable display took a picture of the aisle and uploaded it on social media, which had many shoppers up in arms.


View attachment 19649
A local Coles in Adelaide faced backlash from social media users because of its controversial Mother’s Day display. Credit: Lum3n/Pexels

‘Happy Mother’s Day from Coles,’ the caption read.

‘We hope your mum loves the bottles of Pine O’ Clean, the peg basket, and the incontinence pads.’



In the photos uploaded, bottles of washing liquid, cleaning spray and menstrual cups were on the store’s shelves, alongside fluffy slippers, rugs, and gift packs.

Many social media users implied that the seemingly innocent display is ‘sexist’ and called out Coles for suggesting such items as gifts for mothers.

‘The Vanish isn’t even on sale! [My] mum would be livid if I paid $25,’ one commented.

‘Let’s not forget the period undies in the top row and the menstrual cup in the second row. What a Mother’s Day treat that would be to unwrap,’ someone else responded.


View attachment 19650
The controversial display sparked outrage among social media users. Credit: Sh**Adelaide/Instagram

‘[The] Father’s Day aisle should just be milk cartons,’ another replied.

‘Coles living in the 1960s,’ someone else wrote.

‘Don’t know what’s worse, the fabric softener down the bottom aisle or the period undies on the top shelf,’ another added.

While one agreed and said they’d have to send their kids to pick up her present. ‘I can’t wait to find out if I’m doing laundry or disinfecting the bathroom for Mother’s Day,’ they said.

‘The fabric softener isn’t even that good a price,’ one more replied.



Others sarcastically took aim at Coles’ ‘missed opportunity’ to take things a step further and include other household items, such as oven mitts and an ironing board.

‘Missed opportunity…Surely pots and pans or a toasted sandwich maker?’ One quipped while another responded to them and said: ‘Add a few scourers for those pans.’

‘The audacity,’ another social media user wrote.


View attachment 19651
A close-up of the display was also uploaded online. Credit: Sh**Adelaide/Instagram

Coles responded to the backlash it received online. In an interview with reporters, a spokesperson said that this display was an ‘isolated case’ and the items have since been moved to a more appropriate aisle inside the store. It also claimed that ‘unintentional human error’ was to blame.

‘We are grateful this has been drawn to our attention, and our Coles team in Adelaide apologises for this error,’ Coles said in a statement.



It continued: ‘This was an unintentional human error where recently discontinued products, including sanitary and cleaning supplies, were placed along the seasonal “flex aisle”.’

The store’s spokesperson also reassured customers that celebrating mothers and mother figures is an ‘important occasion at Coles’.

‘We are committed to providing the best value and range of gifts to make this weekend extra special. We wish for all Mums and Mums-to-be and those who are remembering their mothers this weekend to have a memorable and special day,’ they added.

However, despite claiming that this was an unintentional act and an isolated case, the same thing happened in 2020 in another Coles store.



A photo was uploaded to Facebook and showed that an aisle for Mother’s Day was filled with household items.

‘Washing powder. In the Mother’s Day section. Are you kidding me, Coles?’ The shopper wrote in their post.

A spokesperson also responded to the criticism the store received and said they ‘celebrated all mums, grandmas, aunties, stepmothers and all of the important women’ on Mother’s Day. They added that it was not the store’s intention to offend the customers with the placement of their products and assured everyone they would be ‘reviewing’ the layout of their stores in the future.
Key Takeaways

  • A Coles supermarket in Adelaide has faced backlash on social media for displaying cleaning products and sanitary items as Mother's Day gifts.
  • Many people found the display ‘sexist’ and called out the supermarket for suggesting such items as gifts for mothers.
  • In response, Coles confirmed that it was an 'isolated case' due to 'unintentional human error' and has since moved the items to a more suitable aisle.
  • The same issue occurred in 2020, and Coles said they would 'review the layout in the future' to avoid offending customers.
We want to hear from you: Do you have an opinion on Coles’ display? Share them in the comments below!
Why do shops think mothers spend all day in nighties, slippers and dressing gowns? I've never owned a dressing gown as getting dressed is much more practical. The focus on fluffy slippers is another example of being stuck in the 60's.
 
Mother’s Day is one of those special occasions that supermarkets and other retailers capitalise on. From boxes of chocolates on sale, fuzzy slippers, and gift baskets with trinkets, everything put on display is snapped up by customers eager to show their appreciation to their mum or wife.

But one retailer had other plans, it seems.

Recently, an Aussie shopper snapped a photo of the aisle of a Coles supermarket, clearly set up to display Mother’s Day gifts. But instead of lollies and wine bottles, it was filled with cleaning products and sanitary items, which led shoppers to accuse the store of being ‘sexist’.



The supermarket giant is making big waves online for all the wrong reasons after putting up a controversial Mother’s Day display of gift ideas that had bottles of cleaning products, washing liquids, and incontinence pads.

One Coles customer who saw the questionable display took a picture of the aisle and uploaded it on social media, which had many shoppers up in arms.


View attachment 19649
A local Coles in Adelaide faced backlash from social media users because of its controversial Mother’s Day display. Credit: Lum3n/Pexels

‘Happy Mother’s Day from Coles,’ the caption read.

‘We hope your mum loves the bottles of Pine O’ Clean, the peg basket, and the incontinence pads.’



In the photos uploaded, bottles of washing liquid, cleaning spray and menstrual cups were on the store’s shelves, alongside fluffy slippers, rugs, and gift packs.

Many social media users implied that the seemingly innocent display is ‘sexist’ and called out Coles for suggesting such items as gifts for mothers.

‘The Vanish isn’t even on sale! [My] mum would be livid if I paid $25,’ one commented.

‘Let’s not forget the period undies in the top row and the menstrual cup in the second row. What a Mother’s Day treat that would be to unwrap,’ someone else responded.


View attachment 19650
The controversial display sparked outrage among social media users. Credit: Sh**Adelaide/Instagram

‘[The] Father’s Day aisle should just be milk cartons,’ another replied.

‘Coles living in the 1960s,’ someone else wrote.

‘Don’t know what’s worse, the fabric softener down the bottom aisle or the period undies on the top shelf,’ another added.

While one agreed and said they’d have to send their kids to pick up her present. ‘I can’t wait to find out if I’m doing laundry or disinfecting the bathroom for Mother’s Day,’ they said.

‘The fabric softener isn’t even that good a price,’ one more replied.



Others sarcastically took aim at Coles’ ‘missed opportunity’ to take things a step further and include other household items, such as oven mitts and an ironing board.

‘Missed opportunity…Surely pots and pans or a toasted sandwich maker?’ One quipped while another responded to them and said: ‘Add a few scourers for those pans.’

‘The audacity,’ another social media user wrote.


View attachment 19651
A close-up of the display was also uploaded online. Credit: Sh**Adelaide/Instagram

Coles responded to the backlash it received online. In an interview with reporters, a spokesperson said that this display was an ‘isolated case’ and the items have since been moved to a more appropriate aisle inside the store. It also claimed that ‘unintentional human error’ was to blame.

‘We are grateful this has been drawn to our attention, and our Coles team in Adelaide apologises for this error,’ Coles said in a statement.



It continued: ‘This was an unintentional human error where recently discontinued products, including sanitary and cleaning supplies, were placed along the seasonal “flex aisle”.’

The store’s spokesperson also reassured customers that celebrating mothers and mother figures is an ‘important occasion at Coles’.

‘We are committed to providing the best value and range of gifts to make this weekend extra special. We wish for all Mums and Mums-to-be and those who are remembering their mothers this weekend to have a memorable and special day,’ they added.

However, despite claiming that this was an unintentional act and an isolated case, the same thing happened in 2020 in another Coles store.



A photo was uploaded to Facebook and showed that an aisle for Mother’s Day was filled with household items.

‘Washing powder. In the Mother’s Day section. Are you kidding me, Coles?’ The shopper wrote in their post.

A spokesperson also responded to the criticism the store received and said they ‘celebrated all mums, grandmas, aunties, stepmothers and all of the important women’ on Mother’s Day. They added that it was not the store’s intention to offend the customers with the placement of their products and assured everyone they would be ‘reviewing’ the layout of their stores in the future.
Key Takeaways

  • A Coles supermarket in Adelaide has faced backlash on social media for displaying cleaning products and sanitary items as Mother's Day gifts.
  • Many people found the display ‘sexist’ and called out the supermarket for suggesting such items as gifts for mothers.
  • In response, Coles confirmed that it was an 'isolated case' due to 'unintentional human error' and has since moved the items to a more suitable aisle.
  • The same issue occurred in 2020, and Coles said they would 'review the layout in the future' to avoid offending customers.
We want to hear from you: Do you have an opinion on Coles’ display? Share them in the comments below!
I'm a Mum and a Grandmum as most ladies on this site are. I'm taking the daughter, husband and two grandchildren out on Mother's day to show them my appreciation of them. Nearly every week they put up with my cooking for a family meal. Now that is showing true love and care!
 
Mother’s Day is one of those special occasions that supermarkets and other retailers capitalise on. From boxes of chocolates on sale, fuzzy slippers, and gift baskets with trinkets, everything put on display is snapped up by customers eager to show their appreciation to their mum or wife.

But one retailer had other plans, it seems.

Recently, an Aussie shopper snapped a photo of the aisle of a Coles supermarket, clearly set up to display Mother’s Day gifts. But instead of lollies and wine bottles, it was filled with cleaning products and sanitary items, which led shoppers to accuse the store of being ‘sexist’.



The supermarket giant is making big waves online for all the wrong reasons after putting up a controversial Mother’s Day display of gift ideas that had bottles of cleaning products, washing liquids, and incontinence pads.

One Coles customer who saw the questionable display took a picture of the aisle and uploaded it on social media, which had many shoppers up in arms.


View attachment 19649
A local Coles in Adelaide faced backlash from social media users because of its controversial Mother’s Day display. Credit: Lum3n/Pexels

‘Happy Mother’s Day from Coles,’ the caption read.

‘We hope your mum loves the bottles of Pine O’ Clean, the peg basket, and the incontinence pads.’



In the photos uploaded, bottles of washing liquid, cleaning spray and menstrual cups were on the store’s shelves, alongside fluffy slippers, rugs, and gift packs.

Many social media users implied that the seemingly innocent display is ‘sexist’ and called out Coles for suggesting such items as gifts for mothers.

‘The Vanish isn’t even on sale! [My] mum would be livid if I paid $25,’ one commented.

‘Let’s not forget the period undies in the top row and the menstrual cup in the second row. What a Mother’s Day treat that would be to unwrap,’ someone else responded.


View attachment 19650
The controversial display sparked outrage among social media users. Credit: Sh**Adelaide/Instagram

‘[The] Father’s Day aisle should just be milk cartons,’ another replied.

‘Coles living in the 1960s,’ someone else wrote.

‘Don’t know what’s worse, the fabric softener down the bottom aisle or the period undies on the top shelf,’ another added.

While one agreed and said they’d have to send their kids to pick up her present. ‘I can’t wait to find out if I’m doing laundry or disinfecting the bathroom for Mother’s Day,’ they said.

‘The fabric softener isn’t even that good a price,’ one more replied.



Others sarcastically took aim at Coles’ ‘missed opportunity’ to take things a step further and include other household items, such as oven mitts and an ironing board.

‘Missed opportunity…Surely pots and pans or a toasted sandwich maker?’ One quipped while another responded to them and said: ‘Add a few scourers for those pans.’

‘The audacity,’ another social media user wrote.


View attachment 19651
A close-up of the display was also uploaded online. Credit: Sh**Adelaide/Instagram

Coles responded to the backlash it received online. In an interview with reporters, a spokesperson said that this display was an ‘isolated case’ and the items have since been moved to a more appropriate aisle inside the store. It also claimed that ‘unintentional human error’ was to blame.

‘We are grateful this has been drawn to our attention, and our Coles team in Adelaide apologises for this error,’ Coles said in a statement.



It continued: ‘This was an unintentional human error where recently discontinued products, including sanitary and cleaning supplies, were placed along the seasonal “flex aisle”.’

The store’s spokesperson also reassured customers that celebrating mothers and mother figures is an ‘important occasion at Coles’.

‘We are committed to providing the best value and range of gifts to make this weekend extra special. We wish for all Mums and Mums-to-be and those who are remembering their mothers this weekend to have a memorable and special day,’ they added.

However, despite claiming that this was an unintentional act and an isolated case, the same thing happened in 2020 in another Coles store.



A photo was uploaded to Facebook and showed that an aisle for Mother’s Day was filled with household items.

‘Washing powder. In the Mother’s Day section. Are you kidding me, Coles?’ The shopper wrote in their post.

A spokesperson also responded to the criticism the store received and said they ‘celebrated all mums, grandmas, aunties, stepmothers and all of the important women’ on Mother’s Day. They added that it was not the store’s intention to offend the customers with the placement of their products and assured everyone they would be ‘reviewing’ the layout of their stores in the future.
Key Takeaways

  • A Coles supermarket in Adelaide has faced backlash on social media for displaying cleaning products and sanitary items as Mother's Day gifts.
  • Many people found the display ‘sexist’ and called out the supermarket for suggesting such items as gifts for mothers.
  • In response, Coles confirmed that it was an 'isolated case' due to 'unintentional human error' and has since moved the items to a more suitable aisle.
  • The same issue occurred in 2020, and Coles said they would 'review the layout in the future' to avoid offending customers.
We want to hear from you: Do you have an opinion on Coles’ display? Share them in the comments below!
WTF?
Mother’s Day is one of those special occasions that supermarkets and other retailers capitalise on. From boxes of chocolates on sale, fuzzy slippers, and gift baskets with trinkets, everything put on display is snapped up by customers eager to show their appreciation to their mum or wife.

But one retailer had other plans, it seems.

Recently, an Aussie shopper snapped a photo of the aisle of a Coles supermarket, clearly set up to display Mother’s Day gifts. But instead of lollies and wine bottles, it was filled with cleaning products and sanitary items, which led shoppers to accuse the store of being ‘sexist’.



The supermarket giant is making big waves online for all the wrong reasons after putting up a controversial Mother’s Day display of gift ideas that had bottles of cleaning products, washing liquids, and incontinence pads.

One Coles customer who saw the questionable display took a picture of the aisle and uploaded it on social media, which had many shoppers up in arms.


View attachment 19649
A local Coles in Adelaide faced backlash from social media users because of its controversial Mother’s Day display. Credit: Lum3n/Pexels

‘Happy Mother’s Day from Coles,’ the caption read.

‘We hope your mum loves the bottles of Pine O’ Clean, the peg basket, and the incontinence pads.’



In the photos uploaded, bottles of washing liquid, cleaning spray and menstrual cups were on the store’s shelves, alongside fluffy slippers, rugs, and gift packs.

Many social media users implied that the seemingly innocent display is ‘sexist’ and called out Coles for suggesting such items as gifts for mothers.

‘The Vanish isn’t even on sale! [My] mum would be livid if I paid $25,’ one commented.

‘Let’s not forget the period undies in the top row and the menstrual cup in the second row. What a Mother’s Day treat that would be to unwrap,’ someone else responded.


View attachment 19650
The controversial display sparked outrage among social media users. Credit: Sh**Adelaide/Instagram

‘[The] Father’s Day aisle should just be milk cartons,’ another replied.

‘Coles living in the 1960s,’ someone else wrote.

‘Don’t know what’s worse, the fabric softener down the bottom aisle or the period undies on the top shelf,’ another added.

While one agreed and said they’d have to send their kids to pick up her present. ‘I can’t wait to find out if I’m doing laundry or disinfecting the bathroom for Mother’s Day,’ they said.

‘The fabric softener isn’t even that good a price,’ one more replied.



Others sarcastically took aim at Coles’ ‘missed opportunity’ to take things a step further and include other household items, such as oven mitts and an ironing board.

‘Missed opportunity…Surely pots and pans or a toasted sandwich maker?’ One quipped while another responded to them and said: ‘Add a few scourers for those pans.’

‘The audacity,’ another social media user wrote.


View attachment 19651
A close-up of the display was also uploaded online. Credit: Sh**Adelaide/Instagram

Coles responded to the backlash it received online. In an interview with reporters, a spokesperson said that this display was an ‘isolated case’ and the items have since been moved to a more appropriate aisle inside the store. It also claimed that ‘unintentional human error’ was to blame.

‘We are grateful this has been drawn to our attention, and our Coles team in Adelaide apologises for this error,’ Coles said in a statement.



It continued: ‘This was an unintentional human error where recently discontinued products, including sanitary and cleaning supplies, were placed along the seasonal “flex aisle”.’

The store’s spokesperson also reassured customers that celebrating mothers and mother figures is an ‘important occasion at Coles’.

‘We are committed to providing the best value and range of gifts to make this weekend extra special. We wish for all Mums and Mums-to-be and those who are remembering their mothers this weekend to have a memorable and special day,’ they added.

However, despite claiming that this was an unintentional act and an isolated case, the same thing happened in 2020 in another Coles store.



A photo was uploaded to Facebook and showed that an aisle for Mother’s Day was filled with household items.

‘Washing powder. In the Mother’s Day section. Are you kidding me, Coles?’ The shopper wrote in their post.

A spokesperson also responded to the criticism the store received and said they ‘celebrated all mums, grandmas, aunties, stepmothers and all of the important women’ on Mother’s Day. They added that it was not the store’s intention to offend the customers with the placement of their products and assured everyone they would be ‘reviewing’ the layout of their stores in the future.
Key Takeaways

  • A Coles supermarket in Adelaide has faced backlash on social media for displaying cleaning products and sanitary items as Mother's Day gifts.
  • Many people found the display ‘sexist’ and called out the supermarket for suggesting such items as gifts for mothers.
  • In response, Coles confirmed that it was an 'isolated case' due to 'unintentional human error' and has since moved the items to a more suitable aisle.
  • The same issue occurred in 2020, and Coles said they would 'review the layout in the future' to avoid offending customers.
We want to hear from you: Do you have an opinion on Coles’ display? Share them in the comments below!
WTF? Seriously?¿??
 
Mother’s Day is one of those special occasions that supermarkets and other retailers capitalise on. From boxes of chocolates on sale, fuzzy slippers, and gift baskets with trinkets, everything put on display is snapped up by customers eager to show their appreciation to their mum or wife.

But one retailer had other plans, it seems.

Recently, an Aussie shopper snapped a photo of the aisle of a Coles supermarket, clearly set up to display Mother’s Day gifts. But instead of lollies and wine bottles, it was filled with cleaning products and sanitary items, which led shoppers to accuse the store of being ‘sexist’.



The supermarket giant is making big waves online for all the wrong reasons after putting up a controversial Mother’s Day display of gift ideas that had bottles of cleaning products, washing liquids, and incontinence pads.

One Coles customer who saw the questionable display took a picture of the aisle and uploaded it on social media, which had many shoppers up in arms.


View attachment 19649
A local Coles in Adelaide faced backlash from social media users because of its controversial Mother’s Day display. Credit: Lum3n/Pexels

‘Happy Mother’s Day from Coles,’ the caption read.

‘We hope your mum loves the bottles of Pine O’ Clean, the peg basket, and the incontinence pads.’



In the photos uploaded, bottles of washing liquid, cleaning spray and menstrual cups were on the store’s shelves, alongside fluffy slippers, rugs, and gift packs.

Many social media users implied that the seemingly innocent display is ‘sexist’ and called out Coles for suggesting such items as gifts for mothers.

‘The Vanish isn’t even on sale! [My] mum would be livid if I paid $25,’ one commented.

‘Let’s not forget the period undies in the top row and the menstrual cup in the second row. What a Mother’s Day treat that would be to unwrap,’ someone else responded.


View attachment 19650
The controversial display sparked outrage among social media users. Credit: Sh**Adelaide/Instagram

‘[The] Father’s Day aisle should just be milk cartons,’ another replied.

‘Coles living in the 1960s,’ someone else wrote.

‘Don’t know what’s worse, the fabric softener down the bottom aisle or the period undies on the top shelf,’ another added.

While one agreed and said they’d have to send their kids to pick up her present. ‘I can’t wait to find out if I’m doing laundry or disinfecting the bathroom for Mother’s Day,’ they said.

‘The fabric softener isn’t even that good a price,’ one more replied.



Others sarcastically took aim at Coles’ ‘missed opportunity’ to take things a step further and include other household items, such as oven mitts and an ironing board.

‘Missed opportunity…Surely pots and pans or a toasted sandwich maker?’ One quipped while another responded to them and said: ‘Add a few scourers for those pans.’

‘The audacity,’ another social media user wrote.


View attachment 19651
A close-up of the display was also uploaded online. Credit: Sh**Adelaide/Instagram

Coles responded to the backlash it received online. In an interview with reporters, a spokesperson said that this display was an ‘isolated case’ and the items have since been moved to a more appropriate aisle inside the store. It also claimed that ‘unintentional human error’ was to blame.

‘We are grateful this has been drawn to our attention, and our Coles team in Adelaide apologises for this error,’ Coles said in a statement.



It continued: ‘This was an unintentional human error where recently discontinued products, including sanitary and cleaning supplies, were placed along the seasonal “flex aisle”.’

The store’s spokesperson also reassured customers that celebrating mothers and mother figures is an ‘important occasion at Coles’.

‘We are committed to providing the best value and range of gifts to make this weekend extra special. We wish for all Mums and Mums-to-be and those who are remembering their mothers this weekend to have a memorable and special day,’ they added.

However, despite claiming that this was an unintentional act and an isolated case, the same thing happened in 2020 in another Coles store.



A photo was uploaded to Facebook and showed that an aisle for Mother’s Day was filled with household items.

‘Washing powder. In the Mother’s Day section. Are you kidding me, Coles?’ The shopper wrote in their post.

A spokesperson also responded to the criticism the store received and said they ‘celebrated all mums, grandmas, aunties, stepmothers and all of the important women’ on Mother’s Day. They added that it was not the store’s intention to offend the customers with the placement of their products and assured everyone they would be ‘reviewing’ the layout of their stores in the future.
Key Takeaways

  • A Coles supermarket in Adelaide faced backlash on social media for displaying cleaning products and sanitary items as Mother's Day gifts.
  • Many people found the display ‘sexist’ and called out the supermarket for suggesting suc
  • In response, Coles confirmed that it was an 'isolated case' due to 'unintentional human error' and has since moved the items to a more suitable aisle.
  • The same issue occurred in 2020, and Coles said they would 'review the layout in the future' to avoid offending customers.
We want to hear from you: Do you have an opinion on Coles’ display? Share them in the comments below!
i believe that they made a wrong choice: this is the Fathers’ Day display!
 
  • Like
Reactions: clyons and Gsr
Mother’s Day is one of those special occasions that supermarkets and other retailers capitalise on. From boxes of chocolates on sale, fuzzy slippers, and gift baskets with trinkets, everything put on display is snapped up by customers eager to show their appreciation to their mum or wife.

But one retailer had other plans, it seems.

Recently, an Aussie shopper snapped a photo of the aisle of a Coles supermarket, clearly set up to display Mother’s Day gifts. But instead of lollies and wine bottles, it was filled with cleaning products and sanitary items, which led shoppers to accuse the store of being ‘sexist’.



The supermarket giant is making big waves online for all the wrong reasons after putting up a controversial Mother’s Day display of gift ideas that had bottles of cleaning products, washing liquids, and incontinence pads.

One Coles customer who saw the questionable display took a picture of the aisle and uploaded it on social media, which had many shoppers up in arms.


View attachment 19649
A local Coles in Adelaide faced backlash from social media users because of its controversial Mother’s Day display. Credit: Lum3n/Pexels

‘Happy Mother’s Day from Coles,’ the caption read.

‘We hope your mum loves the bottles of Pine O’ Clean, the peg basket, and the incontinence pads.’



In the photos uploaded, bottles of washing liquid, cleaning spray and menstrual cups were on the store’s shelves, alongside fluffy slippers, rugs, and gift packs.

Many social media users implied that the seemingly innocent display is ‘sexist’ and called out Coles for suggesting such items as gifts for mothers.

‘The Vanish isn’t even on sale! [My] mum would be livid if I paid $25,’ one commented.

‘Let’s not forget the period undies in the top row and the menstrual cup in the second row. What a Mother’s Day treat that would be to unwrap,’ someone else responded.


View attachment 19650
The controversial display sparked outrage among social media users. Credit: Sh**Adelaide/Instagram

‘[The] Father’s Day aisle should just be milk cartons,’ another replied.

‘Coles living in the 1960s,’ someone else wrote.

‘Don’t know what’s worse, the fabric softener down the bottom aisle or the period undies on the top shelf,’ another added.

While one agreed and said they’d have to send their kids to pick up her present. ‘I can’t wait to find out if I’m doing laundry or disinfecting the bathroom for Mother’s Day,’ they said.

‘The fabric softener isn’t even that good a price,’ one more replied.



Others sarcastically took aim at Coles’ ‘missed opportunity’ to take things a step further and include other household items, such as oven mitts and an ironing board.

‘Missed opportunity…Surely pots and pans or a toasted sandwich maker?’ One quipped while another responded to them and said: ‘Add a few scourers for those pans.’

‘The audacity,’ another social media user wrote.


View attachment 19651
A close-up of the display was also uploaded online. Credit: Sh**Adelaide/Instagram

Coles responded to the backlash it received online. In an interview with reporters, a spokesperson said that this display was an ‘isolated case’ and the items have since been moved to a more appropriate aisle inside the store. It also claimed that ‘unintentional human error’ was to blame.

‘We are grateful this has been drawn to our attention, and our Coles team in Adelaide apologises for this error,’ Coles said in a statement.



It continued: ‘This was an unintentional human error where recently discontinued products, including sanitary and cleaning supplies, were placed along the seasonal “flex aisle”.’

The store’s spokesperson also reassured customers that celebrating mothers and mother figures is an ‘important occasion at Coles’.

‘We are committed to providing the best value and range of gifts to make this weekend extra special. We wish for all Mums and Mums-to-be and those who are remembering their mothers this weekend to have a memorable and special day,’ they added.

However, despite claiming that this was an unintentional act and an isolated case, the same thing happened in 2020 in another Coles store.



A photo was uploaded to Facebook and showed that an aisle for Mother’s Day was filled with household items.

‘Washing powder. In the Mother’s Day section. Are you kidding me, Coles?’ The shopper wrote in their post.

A spokesperson also responded to the criticism the store received and said they ‘celebrated all mums, grandmas, aunties, stepmothers and all of the important women’ on Mother’s Day. They added that it was not the store’s intention to offend the customers with the placement of their products and assured everyone they would be ‘reviewing’ the layout of their stores in the future.
Key Takeaways

  • A Coles supermarket in Adelaide has faced backlash on social media for displaying cleaning products and sanitary items as Mother's Day gifts.
  • Many people found the display ‘sexist’ and called out the supermarket for suggesting such items as gifts for mothers.
  • In response, Coles confirmed that it was an 'isolated case' due to 'unintentional human error' and has since moved the items to a more suitable aisle.
  • The same issue occurred in 2020, and Coles said they would 'review the layout in the future' to avoid offending customers.
We want to hear from you: Do you have an opinion on Coles’ display? Share them in the comments below!
Oh for heavens sake. It was funny. People get so pinged off over norhing
 
  • Like
Reactions: Macarj
Why do shops think mothers spend all day in nighties, slippers and dressing gowns? I've never owned a dressing gown as getting dressed is much more practical. The focus on fluffy slippers is another example of being stuck in the 60's.
Oh come on, you've never had a jimjam day? Where you sit around in your pjs and watch movies all day. Always best done with a grandchild.👩‍👦and you can make forts and be silly, I miss those days
 
Really do these people not have better things to do. I don't see anything wrong, they have a small selection of mothers day items next to cleaning products.
Something has to be next to the mothers day items. Imagine if it was pet food next to it 😳
 
  • Like
Reactions: Macarj and Gsr
Why do shops think mothers spend all day in nighties, slippers and dressing gowns? I've never owned a dressing gown as getting dressed is much more practical. The focus on fluffy slippers is another example of being stuck in the 60's.
Well I for one like fluffy slippers and dressing gowns, wear the dressing gown when I get up and after my shower til I go to bed, and wear the slippers all day inside in the winter. Don’t mind receiving them for mother’s day.
 

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