‘This is a travesty’: Has Coles gone too far with their new hot cross bun flavour?
- Replies 13
Hot cross buns are a sweet, spiced treat with just the right amount of raisins or currants and a crunchy, indulgent sugar topping.
These are usually associated with Easter, but that hasn’t stopped retailers from selling them at different times of the year!
Their unique flavour is what makes them so special and so beloved, but if you think you’ve seen or tasted it all before, then think again!
The folks over at Coles supermarket have recently remodelled the traditional hot cross bun — and it sparked a major debate!
The grocery chain recently launched its new Special Burger Sauce Hot Cross Buns which, as you probably guessed, taste like the $3.20 store-brand special burger sauce!
Food blogger Foodie Mumma Ren posted a picture of the bizarre-sounding buns, describing them as ‘savoury’ with special burger sauce, pickle pieces, and yes, tasty cheese.
‘Each year we try to tap into new flavour trends to give customers a fun, modern twist on a hot cross bun, such as our new Coles Special Burger Sauce Hot Cross Buns,’ said Coles General Manager for Bakery Kate Roff.
‘Based on the phenomenal success of our limited edition Vegemite Hot Cross Buns, savoury hot cross buns are the new craze.’
However, it seems that some Aussies beg to disagree.
In the comments section of Foodie Mumma Ren’s post, many weren’t too enthusiastic about Coles’ newest hot cross bun offering.
‘Yep, that’s a no for me,’ one user said.
‘Hot cross buns are getting ridiculous now,’ another added, which another user agreed with: ‘This is a travesty.’
‘Pickle pieces? Say less,’ said a fourth.
And one mum shared: ‘My 12-year-old who will eat almost anything just gagged. Guess they are not for her.’
But despite the general apprehension. There were also a few people who were on the fence, if not excited.
‘As someone who detests a normal hot cross bun, I’d love these!’ one user exclaimed.
‘(Be right back) while I go spend my entire paycheck on all this deliciousness,’ another said after he was tagged in the comments section.
‘That’s cool, I have to try some maybe,’ another added.
Along with Special Burger Sauce Hot Cross Buns, Coles also launched new cream cheese frosting-filled Red Velvet and Carrot Cake hot cross bun flavours.
The burger sauce buns are sold at $5 for a 4-pack, while the dessert-inspired buns both retail at $6 for the same amount.
It is understood that the flavours are sold nationwide.
As Roff earlier said, Coles already got tongues wagging last January when they relaunched their Vegemite and Cheese Hot Cross Bun.
The cheese and Vegemite-laden snack also had mixed reactions from Aussies, including an outstanding 10/10 rating (from an initial 1/10, notably) for taste from TikTok food critic Russ Eats.
The retailer also released a limited-edition spicy Jalapeno pepper hot cross bun in March of 2022.
April’s just around the corner, so there’s plenty of time for Coles to surprise us with any new twists they have on this Easter classic.
That said, it remains to be seen if they manage to get into CHOICE’s list of top hot cross buns after failing to do so last year.
In the meantime, you might want to consider taking a bite of their Special Burger Sauce Hot Cross Buns.
So, what do you think of Coles’ new hot cross bun releases? Do you like alternative takes on the traditional Easter treat, or do you count yourself among those who’d give savoury hot cross buns a hard pass?
Tell us in the comments below!
These are usually associated with Easter, but that hasn’t stopped retailers from selling them at different times of the year!
Their unique flavour is what makes them so special and so beloved, but if you think you’ve seen or tasted it all before, then think again!
The folks over at Coles supermarket have recently remodelled the traditional hot cross bun — and it sparked a major debate!
The grocery chain recently launched its new Special Burger Sauce Hot Cross Buns which, as you probably guessed, taste like the $3.20 store-brand special burger sauce!
Food blogger Foodie Mumma Ren posted a picture of the bizarre-sounding buns, describing them as ‘savoury’ with special burger sauce, pickle pieces, and yes, tasty cheese.
‘Each year we try to tap into new flavour trends to give customers a fun, modern twist on a hot cross bun, such as our new Coles Special Burger Sauce Hot Cross Buns,’ said Coles General Manager for Bakery Kate Roff.
‘Based on the phenomenal success of our limited edition Vegemite Hot Cross Buns, savoury hot cross buns are the new craze.’
However, it seems that some Aussies beg to disagree.
In the comments section of Foodie Mumma Ren’s post, many weren’t too enthusiastic about Coles’ newest hot cross bun offering.
‘Yep, that’s a no for me,’ one user said.
‘Hot cross buns are getting ridiculous now,’ another added, which another user agreed with: ‘This is a travesty.’
‘Pickle pieces? Say less,’ said a fourth.
And one mum shared: ‘My 12-year-old who will eat almost anything just gagged. Guess they are not for her.’
But despite the general apprehension. There were also a few people who were on the fence, if not excited.
‘As someone who detests a normal hot cross bun, I’d love these!’ one user exclaimed.
‘(Be right back) while I go spend my entire paycheck on all this deliciousness,’ another said after he was tagged in the comments section.
‘That’s cool, I have to try some maybe,’ another added.
Along with Special Burger Sauce Hot Cross Buns, Coles also launched new cream cheese frosting-filled Red Velvet and Carrot Cake hot cross bun flavours.
The burger sauce buns are sold at $5 for a 4-pack, while the dessert-inspired buns both retail at $6 for the same amount.
It is understood that the flavours are sold nationwide.
As Roff earlier said, Coles already got tongues wagging last January when they relaunched their Vegemite and Cheese Hot Cross Bun.
The cheese and Vegemite-laden snack also had mixed reactions from Aussies, including an outstanding 10/10 rating (from an initial 1/10, notably) for taste from TikTok food critic Russ Eats.
The retailer also released a limited-edition spicy Jalapeno pepper hot cross bun in March of 2022.
Key Takeaways
- Coles supermarket announced a brand new hot cross bun variety.
- The limited edition pack includes a photo of a bottle of the popular Coles condiment, along with the words 'made with our delicious Special Burger Sauce'.
- The reaction to the very different buns has been divided, with many believing Coles has 'gone too far' and others being open to the concept.
- Coles also launched Red Velvet and Carrot Cake hot cross buns.
- The new hot cross buns from Coles are available in packs of four in stores nationally.
That said, it remains to be seen if they manage to get into CHOICE’s list of top hot cross buns after failing to do so last year.
In the meantime, you might want to consider taking a bite of their Special Burger Sauce Hot Cross Buns.
So, what do you think of Coles’ new hot cross bun releases? Do you like alternative takes on the traditional Easter treat, or do you count yourself among those who’d give savoury hot cross buns a hard pass?
Tell us in the comments below!