‘Highly-anticipated’ Krispy Kreme doughnuts are finally here!

Balancing life’s simple pleasures can be a bit tricky for some food enthusiasts.

Thankfully, we have the tools to whip up tasty alternatives, making a variety of food that’s inclusive for all.

And this timing couldn’t be better, as Krispy Kreme steps in to reveal a delightful surprise.

To celebrate World Vegan Day, the brand announced special flavours for those who prefer a meat-free diet and for those curious about veggie-centric delights.


It seems like Krispy Kreme has responded to the requests of sweet-toothed vegans across Australia.

After years of fans advocating for vegan options, the iconic doughnut chain has introduced not one but two plant-based doughnuts just in time for World Vegan Day.


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After fan requests, Krispy Kreme has finally launched its long-awaited vegan-friendly doughnuts in Australia. Image source: Facebook/@KrispyAustralia


Since 2021, Krispy Kreme locations in the UK have been serving vegan doughnuts.

Australian fans have eagerly awaited the day they, too, could savour the classic Krispy Kreme taste without the inclusion of dairy, and the time has finally come!

The well-known brand, beloved for its ‘original glaze,’ has crafted two delectable plant-based flavours: Fudge Brownie Bliss and Apple Custard Crumble.

The Fudge Brownie Bliss features a ‘tantalising’ shell-shaped doughnut filled with rich brownie batter, dipped in chocolate icing, and sprinkled with chocolate biscuit crumbs.

This treat will be available until 4 December.

On the other hand, the Apple Custard Crumble, designed for those yearning for a ‘taste of nostalgia and comfort’, is a shell-shaped doughnut filled with creamy apple custard.

It is then dipped in spiced icing and coated in a vanilla biscuit crumb, and this delightful option will be a permanent addition to the menu.


‘Krispy Kreme has always been about creating moments of joy through our delicious doughnuts,’ said Krispy Kreme ANZ Head of Marketing Aimee Cutajar in a statement.

‘We’re thrilled to bring our vegan-friendly doughnuts to Australia for all to enjoy this World Vegan Day.’

‘Fudge Brownie Bliss and Apple Custard Crumble are also a testament to our commitment to delivering incredible flavours to our customers, and I’m confident they will captivate the tastebuds of vegans and non-vegans alike.’


Both doughnuts are available online or in-store at Krispy Kreme and 7-Eleven nationwide.

7-Eleven Australia Marketing Area Lead Adam Jacka expressed the convenience store’s commitment ‘to make every day easier for our customers, giving more choice … across a range of iconic hero products’.

‘A growing number of our customers have a vegan or plant-based diet, so we are thrilled to be stocking the new Krispy Kreme vegan-friendly range,’ he added.

These doughnuts will have the same pricing as other selected doughnuts within the brand’s range.


Video source: Facebook/@KrispyAustralia

Krispy Kreme's social media post on the new vegan-friendly doughnuts is garnering feedback online.

‘I literally need these!’ one said.

‘‘These are amazing!’ another added.

Those not typically inclined towards vegan options are joining in, as a non-vegan user shared: ‘Yay! Can’t wait to try! I’m not a vegan, but they do look nice and tasty.’

‘They are so delicious,’ someone else wrote.


Several users shared their preferences between the two flavours.

‘I read the apple crumble one will be, but I like the brownie one more. The Fudge Brownie Bliss was the best one. I hope you change your mind and keep it on the menu,’ one user expressed.

‘Got some! Please bring out a version of the plain icing ones too,’ another commented.

‘Just went down and got the brownie one,’ wrote the third.

‘I picked some up today, they were amazing. Thanks for thinking of us!’ said a fourth.

Additionally, some users raised requests, with one suggesting, ‘How about a gluten-free one, so coeliac kids and adults can enjoy doughnuts?’

Key Takeaways

  • Krispy Kreme has announced the launch of its ‘highly anticipated’ vegan-friendly doughnuts in Australia.
  • The doughnut flavours introduced are Fudge Brownie Bliss, available until December 4, and Apple Custard Crumble, which is a permanent addition.
  • Both doughnuts are available for purchase online and in-store at Krispy Kreme and 7-Eleven locations nationwide.
  • Adam Jacka, 7-Eleven Australia Marketing Area Lead, said the convenience store is happy to stock the new range due to a growing number of customers following a vegan or plant-based diet.
Members, who among you here are excited about these two new Krispy Kreme flavours? Share your thoughts in the comments below!
 
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