‘Boomer hour’? Age-exclusive shopping hours proposal generates ageism backlash

A shopper recently raised a suggestion on social media, proposing that supermarkets implement a dedicated time slot, which they called 'boomer hour', exclusively for older customers.

The idea is to address concerns about older shoppers potentially causing delays at the checkout.



The shopper argued that older customers should consider the time constraints faced by other customers, such as busy workers and parents.

They added that some older customers tend to linger in the aisles to simply socialise, which can inconvenience shoppers in a hurry.


Screenshot 2023-10-04 at 1.50.38 PM.png
Older people have been accused of taking up aisle space and taking too long at the supermarket checkout because they stop to socialise. Credit: Shutterstock.



The shopper's suggestion has sparked a debate on the internet, with a consumer expert criticising it as a form of age discrimination.

One user commented on a Facebook post, saying: ‘Do we have absolutely no tolerance for anything? Just let people do their thing! How do you know what they are going through?’

Another agreed and added, ‘It’s really sad how intolerant people are these days… Just say excuse me if you need to get to a shelf?’

A senior shared their thoughts and commented: ‘I reserve the right to shop when I want.’



Barry Urquhart, a retail strategist, branded the proposal as ‘ageism personified’ and argued that in a time when both the cost of living and doing business are high, it is 'ill-advised' to exclude or marginalise any group of consumers based on their age.

While Urquhart acknowledged that younger shoppers might find these concerns understandable, he believes that targeting older Aussies in this way is not the right solution.

'It won't work because they are a primary driver of the marketplace at the moment,' he explained.

The expert added that Australia, except Sweden, had the highest level of personal debt in the world, and at a time when people were therefore looking to cut spending, any customers need to be encouraged.



'[Older Aussies] are the ones who are countering the effective contraction in discretionary purchases because they have the cash, the money, the inclination and the satisfaction of going out, spending and having a good time, which is for the betterment of themselves, and Australian business.'

Instead of excluding older shoppers, Mr Urquhart suggested that supermarkets should welcome them and focus on enhancing customer service.

He believes that the key to this lies in extending store operating hours and increasing the number of staff members directly interacting with customers.

'If they are spending more time talking to peer shoppers and service providers, it means they're staying in the premises longer,' he said, adding that when customers spend more time inside a shop, they tend to make more unplanned purchases.

'That is very attractive for anyone in business today,' he said.



During the height of the COVID-19 pandemic, Woolworths and Coles took a proactive step to ensure that elderly and disabled individuals had priority access to essential items in short supply.

Both retailers designated a specific time slot (from 7 a.m. to 8 a.m.) exclusively for senior citizens and those with disabilities to help them complete their shopping without the stress of encountering aggressive panic buyers.

The discussion regarding limiting shopping hours for older individuals became quite heated on Facebook, with many expressing strong disapproval of the idea, calling it 'appalling' and 'disgraceful'.

Key Takeaways

  • An Australian shopper sparked debate by suggesting supermarkets introduce a 'boomer hour' for older customers who take up too much time at the checkout and in the aisles.
  • Consumer behaviour analyst Barry Urquhart called the idea a form of age discrimination, pointing out that older Australians are a primary driver of the marketplace and play a significant role in the retail sector.
  • According to Mr Urquhart, supermarkets should welcome them and focus on enhancing customer service.
  • During the peak of the COVID-19 pandemic, both Woolworths and Coles introduced priority access hours for seniors and those with disabilities to ensure they could get their shopping done without coming into contact with panic buyers.



Whether or not older shoppers are seen as beneficial for business, it's crucial to acknowledge their right to shop without feeling excluded in supermarkets.

Supermarkets should aim to create inclusive and welcoming environments for all customers, regardless of age, as fostering a sense of belonging and inclusivity is a fundamental principle of any compassionate and thriving society.

Members, surely you have thoughts and sentiments you’d love to share about this shopper’s proposal? Does it make sense for you? Please share them with us in the comments below!
 
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7-8am!!!!!😳 I'm fast asleep then!!!

I suppose my wife and I are considered older? We always shop late morning or the afternoon. It does seem a bit quieter at those times. Same with going to our local shopping centre. I don't like getting caught up with a mad rush of people and just like strolling about. I done all my rushing around in my younger years.🙂
 
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Shop when it suits you. People only need to use their manners (which it appears are not taught to a lot of people now) to get past you. If you expect respect you must also give respect.
 
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Probably hard to empathise when you haven't experienced older age in most cases. We have lived experience and gained understanding. Not sure it is always arrogance - just ignorance...we do live and learn I guess. But it is hard not to take offence...you only know when you know.
 
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A shopper recently raised a suggestion on social media, proposing that supermarkets implement a dedicated time slot, which they called 'boomer hour', exclusively for older customers.

The idea is to address concerns about older shoppers potentially causing delays at the checkout.



The shopper argued that older customers should consider the time constraints faced by other customers, such as busy workers and parents.

They added that some older customers tend to linger in the aisles to simply socialise, which can inconvenience shoppers in a hurry.


View attachment 31414
Older people have been accused of taking up aisle space and taking too long at the supermarket checkout because they stop to socialise. Credit: Shutterstock.



The shopper's suggestion has sparked a debate on the internet, with a consumer expert criticising it as a form of age discrimination.

One user commented on a Facebook post, saying: ‘Do we have absolutely no tolerance for anything? Just let people do their thing! How do you know what they are going through?’

Another agreed and added, ‘It’s really sad how intolerant people are these days… Just say excuse me if you need to get to a shelf?’

A senior shared their thoughts and commented: ‘I reserve the right to shop when I want.’



Barry Urquhart, a retail strategist, branded the proposal as ‘ageism personified’ and argued that in a time when both the cost of living and doing business are high, it is 'ill-advised' to exclude or marginalise any group of consumers based on their age.

While Urquhart acknowledged that younger shoppers might find these concerns understandable, he believes that targeting older Aussies in this way is not the right solution.

'It won't work because they are a primary driver of the marketplace at the moment,' he explained.

The expert added that Australia, except Sweden, had the highest level of personal debt in the world, and at a time when people were therefore looking to cut spending, any customers need to be encouraged.



'[Older Aussies] are the ones who are countering the effective contraction in discretionary purchases because they have the cash, the money, the inclination and the satisfaction of going out, spending and having a good time, which is for the betterment of themselves, and Australian business.'

Instead of excluding older shoppers, Mr Urquhart suggested that supermarkets should welcome them and focus on enhancing customer service.

He believes that the key to this lies in extending store operating hours and increasing the number of staff members directly interacting with customers.

'If they are spending more time talking to peer shoppers and service providers, it means they're staying in the premises longer,' he said, adding that when customers spend more time inside a shop, they tend to make more unplanned purchases.

'That is very attractive for anyone in business today,' he said.



During the height of the COVID-19 pandemic, Woolworths and Coles took a proactive step to ensure that elderly and disabled individuals had priority access to essential items in short supply.

Both retailers designated a specific time slot (from 7 a.m. to 8 a.m.) exclusively for senior citizens and those with disabilities to help them complete their shopping without the stress of encountering aggressive panic buyers.

The discussion regarding limiting shopping hours for older individuals became quite heated on Facebook, with many expressing strong disapproval of the idea, calling it 'appalling' and 'disgraceful'.

Key Takeaways

  • An Australian shopper sparked debate by suggesting supermarkets introduce a 'boomer hour' for older customers who take up too much time at the checkout and in the aisles.
  • Consumer behaviour analyst Barry Urquhart called the idea a form of age discrimination, pointing out that older Australians are a primary driver of the marketplace and play a significant role in the retail sector.
  • According to Mr Urquhart, supermarkets should welcome them and focus on enhancing customer service.
  • During the peak of the COVID-19 pandemic, both Woolworths and Coles introduced priority access hours for seniors and those with disabilities to ensure they could get their shopping done without coming into contact with panic buyers.



Whether or not older shoppers are seen as beneficial for business, it's crucial to acknowledge their right to shop without feeling excluded in supermarkets.

Supermarkets should aim to create inclusive and welcoming environments for all customers, regardless of age, as fostering a sense of belonging and inclusivity is a fundamental principle of any compassionate and thriving society.

Members, surely you have thoughts and sentiments you’d love to share about this shopper’s proposal? Does it make sense for you? Please share them with us in the comments below!
 
I don't see what all the fuss is about. For my part I haven't seen older people just blocking aisles to 'socialise' as it has been said. They make take longer to buy what they need and that is because they have to check prices especially if they are depending solely on the pension. And aisles are not that narrow for others to pass through!
And just remember, you are not going to stay young forever, you will one day be in the 'old' position and take longer too!
 
A shopper recently raised a suggestion on social media, proposing that supermarkets implement a dedicated time slot, which they called 'boomer hour', exclusively for older customers.

The idea is to address concerns about older shoppers potentially causing delays at the checkout.



The shopper argued that older customers should consider the time constraints faced by other customers, such as busy workers and parents.

They added that some older customers tend to linger in the aisles to simply socialise, which can inconvenience shoppers in a hurry.


View attachment 31414
Older people have been accused of taking up aisle space and taking too long at the supermarket checkout because they stop to socialise. Credit: Shutterstock.



The shopper's suggestion has sparked a debate on the internet, with a consumer expert criticising it as a form of age discrimination.

One user commented on a Facebook post, saying: ‘Do we have absolutely no tolerance for anything? Just let people do their thing! How do you know what they are going through?’

Another agreed and added, ‘It’s really sad how intolerant people are these days… Just say excuse me if you need to get to a shelf?’

A senior shared their thoughts and commented: ‘I reserve the right to shop when I want.’



Barry Urquhart, a retail strategist, branded the proposal as ‘ageism personified’ and argued that in a time when both the cost of living and doing business are high, it is 'ill-advised' to exclude or marginalise any group of consumers based on their age.

While Urquhart acknowledged that younger shoppers might find these concerns understandable, he believes that targeting older Aussies in this way is not the right solution.

'It won't work because they are a primary driver of the marketplace at the moment,' he explained.

The expert added that Australia, except Sweden, had the highest level of personal debt in the world, and at a time when people were therefore looking to cut spending, any customers need to be encouraged.



'[Older Aussies] are the ones who are countering the effective contraction in discretionary purchases because they have the cash, the money, the inclination and the satisfaction of going out, spending and having a good time, which is for the betterment of themselves, and Australian business.'

Instead of excluding older shoppers, Mr Urquhart suggested that supermarkets should welcome them and focus on enhancing customer service.

He believes that the key to this lies in extending store operating hours and increasing the number of staff members directly interacting with customers.

'If they are spending more time talking to peer shoppers and service providers, it means they're staying in the premises longer,' he said, adding that when customers spend more time inside a shop, they tend to make more unplanned purchases.

'That is very attractive for anyone in business today,' he said.



During the height of the COVID-19 pandemic, Woolworths and Coles took a proactive step to ensure that elderly and disabled individuals had priority access to essential items in short supply.

Both retailers designated a specific time slot (from 7 a.m. to 8 a.m.) exclusively for senior citizens and those with disabilities to help them complete their shopping without the stress of encountering aggressive panic buyers.

The discussion regarding limiting shopping hours for older individuals became quite heated on Facebook, with many expressing strong disapproval of the idea, calling it 'appalling' and 'disgraceful'.

Key Takeaways

  • An Australian shopper sparked debate by suggesting supermarkets introduce a 'boomer hour' for older customers who take up too much time at the checkout and in the aisles.
  • Consumer behaviour analyst Barry Urquhart called the idea a form of age discrimination, pointing out that older Australians are a primary driver of the marketplace and play a significant role in the retail sector.
  • According to Mr Urquhart, supermarkets should welcome them and focus on enhancing customer service.
  • During the peak of the COVID-19 pandemic, both Woolworths and Coles introduced priority access hours for seniors and those with disabilities to ensure they could get their shopping done without coming into contact with panic buyers.



Whether or not older shoppers are seen as beneficial for business, it's crucial to acknowledge their right to shop without feeling excluded in supermarkets.

Supermarkets should aim to create inclusive and welcoming environments for all customers, regardless of age, as fostering a sense of belonging and inclusivity is a fundamental principle of any compassionate and thriving society.

Members, surely you have thoughts and sentiments you’d love to share about this shopper’s proposal? Does it make sense for you? Please share them with us in the comments below!
 
It’s not just inside supermarkets that problems exist. A few weeks ago I shopped in store & on my way back to my car I witnessed an elderly lady trying to reverse out of a parking spot but speeding young things wouldn’t stop to let her do so. By the time I went to return my trolley she was almost in tears so I waved her out & I stood in the middle of the lane so no one could stop her. I did hold up a couple of tradies who just gave my a wave then off we all went. I went home rather satisfied that morning. Maybe we should ban young people from stores, they seem to like their phones so much so shouldn’t bother them. I taught my son to be respectful of everyone so why haven’t other Parents done so as well?
Hope my commas are in the right places, it’s a long time since I studied English Gramma!
 
As an older shopper, I avoid the times that a large majority use: the school hour after school when so many Mums with children are present, choosing instead the quieter hours, learned from past experiences.
My wife, however, loves those busy hours because that is when most "mark-downs" occur! :)
The main problem is often those who wander the stores on their phones, blocking the aisles - which are usually filled with
a) stackers replenishing stock,
b) those wide bins used to remove empty cardboard boxes,
c) merchandise protruding into the aisle,
d) shop workers with their wide trolleys filling phoned/online orders, or
e) Mums with kids in the trolleys plus additional children hanging on to the sides, making slow progress proportionate to the volume of offspring in tow!
To effectively say, "This is when you oldies are invited (expected) to shop," is an exercise in futility against the tide of humanity serving or shopping already in the aisles!
 
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Yes, it's the parents with kids that are part of the problem. I find some people who meet someone they know and then stop and gossip are a major hindrance in the shopping aisles. What I do if they are stopped talking is give their trolly a good bang and then say sorry just the let them know I want to pass.
 
My husband gets the essentials, and we shop together once a week for the rest of what we need. That is my only outing, apart from drs appointments. So now we have to shop when it suits the younger generations?! There is no respect, and the situation is getting worse as time passes. The younger ones seem to have the erroneous idea that the world is only for them, and the older generations should just stay out of their way! I will shop when and where I need to! BTW, I am tired of mothers with screaming, spoilt brats cluttering the aisles and checkouts.
 
A shopper recently raised a suggestion on social media, proposing that supermarkets implement a dedicated time slot, which they called 'boomer hour', exclusively for older customers.

The idea is to address concerns about older shoppers potentially causing delays at the checkout.



The shopper argued that older customers should consider the time constraints faced by other customers, such as busy workers and parents.

They added that some older customers tend to linger in the aisles to simply socialise, which can inconvenience shoppers in a hurry.


View attachment 31414
Older people have been accused of taking up aisle space and taking too long at the supermarket checkout because they stop to socialise. Credit: Shutterstock.



The shopper's suggestion has sparked a debate on the internet, with a consumer expert criticising it as a form of age discrimination.

One user commented on a Facebook post, saying: ‘Do we have absolutely no tolerance for anything? Just let people do their thing! How do you know what they are going through?’

Another agreed and added, ‘It’s really sad how intolerant people are these days… Just say excuse me if you need to get to a shelf?’

A senior shared their thoughts and commented: ‘I reserve the right to shop when I want.’



Barry Urquhart, a retail strategist, branded the proposal as ‘ageism personified’ and argued that in a time when both the cost of living and doing business are high, it is 'ill-advised' to exclude or marginalise any group of consumers based on their age.

While Urquhart acknowledged that younger shoppers might find these concerns understandable, he believes that targeting older Aussies in this way is not the right solution.

'It won't work because they are a primary driver of the marketplace at the moment,' he explained.

The expert added that Australia, except Sweden, had the highest level of personal debt in the world, and at a time when people were therefore looking to cut spending, any customers need to be encouraged.



'[Older Aussies] are the ones who are countering the effective contraction in discretionary purchases because they have the cash, the money, the inclination and the satisfaction of going out, spending and having a good time, which is for the betterment of themselves, and Australian business.'

Instead of excluding older shoppers, Mr Urquhart suggested that supermarkets should welcome them and focus on enhancing customer service.

He believes that the key to this lies in extending store operating hours and increasing the number of staff members directly interacting with customers.

'If they are spending more time talking to peer shoppers and service providers, it means they're staying in the premises longer,' he said, adding that when customers spend more time inside a shop, they tend to make more unplanned purchases.

'That is very attractive for anyone in business today,' he said.



During the height of the COVID-19 pandemic, Woolworths and Coles took a proactive step to ensure that elderly and disabled individuals had priority access to essential items in short supply.

Both retailers designated a specific time slot (from 7 a.m. to 8 a.m.) exclusively for senior citizens and those with disabilities to help them complete their shopping without the stress of encountering aggressive panic buyers.

The discussion regarding limiting shopping hours for older individuals became quite heated on Facebook, with many expressing strong disapproval of the idea, calling it 'appalling' and 'disgraceful'.

Key Takeaways

  • An Australian shopper sparked debate by suggesting supermarkets introduce a 'boomer hour' for older customers who take up too much time at the checkout and in the aisles.
  • Consumer behaviour analyst Barry Urquhart called the idea a form of age discrimination, pointing out that older Australians are a primary driver of the marketplace and play a significant role in the retail sector.
  • According to Mr Urquhart, supermarkets should welcome them and focus on enhancing customer service.
  • During the peak of the COVID-19 pandemic, both Woolworths and Coles introduced priority access hours for seniors and those with disabilities to ensure they could get their shopping done without coming into contact with panic buyers.



Whether or not older shoppers are seen as beneficial for business, it's crucial to acknowledge their right to shop without feeling excluded in supermarkets.

Supermarkets should aim to create inclusive and welcoming environments for all customers, regardless of age, as fostering a sense of belonging and inclusivity is a fundamental principle of any compassionate and thriving society.

Members, surely you have thoughts and sentiments you’d love to share about this shopper’s proposal? Does it make sense for you? Please share them with us in the comments below!
A long time ago I was shopping in Coles store when the isles were very narrow. There were several women talking and basic hogged the whole isle. I said excuse me three times, each time Lounder. Then the turned around a hurdle abuse at me for yelling. These were not elderly ladies otherwise, they would of been more polite, by saying sorry couldn't her you.
 
A shopper recently raised a suggestion on social media, proposing that supermarkets implement a dedicated time slot, which they called 'boomer hour', exclusively for older customers.

The idea is to address concerns about older shoppers potentially causing delays at the checkout.



The shopper argued that older customers should consider the time constraints faced by other customers, such as busy workers and parents.

They added that some older customers tend to linger in the aisles to simply socialise, which can inconvenience shoppers in a hurry.


View attachment 31414
Older people have been accused of taking up aisle space and taking too long at the supermarket checkout because they stop to socialise. Credit: Shutterstock.



The shopper's suggestion has sparked a debate on the internet, with a consumer expert criticising it as a form of age discrimination.

One user commented on a Facebook post, saying: ‘Do we have absolutely no tolerance for anything? Just let people do their thing! How do you know what they are going through?’

Another agreed and added, ‘It’s really sad how intolerant people are these days… Just say excuse me if you need to get to a shelf?’

A senior shared their thoughts and commented: ‘I reserve the right to shop when I want.’



Barry Urquhart, a retail strategist, branded the proposal as ‘ageism personified’ and argued that in a time when both the cost of living and doing business are high, it is 'ill-advised' to exclude or marginalise any group of consumers based on their age.

While Urquhart acknowledged that younger shoppers might find these concerns understandable, he believes that targeting older Aussies in this way is not the right solution.

'It won't work because they are a primary driver of the marketplace at the moment,' he explained.

The expert added that Australia, except Sweden, had the highest level of personal debt in the world, and at a time when people were therefore looking to cut spending, any customers need to be encouraged.



'[Older Aussies] are the ones who are countering the effective contraction in discretionary purchases because they have the cash, the money, the inclination and the satisfaction of going out, spending and having a good time, which is for the betterment of themselves, and Australian business.'

Instead of excluding older shoppers, Mr Urquhart suggested that supermarkets should welcome them and focus on enhancing customer service.

He believes that the key to this lies in extending store operating hours and increasing the number of staff members directly interacting with customers.

'If they are spending more time talking to peer shoppers and service providers, it means they're staying in the premises longer,' he said, adding that when customers spend more time inside a shop, they tend to make more unplanned purchases.

'That is very attractive for anyone in business today,' he said.



During the height of the COVID-19 pandemic, Woolworths and Coles took a proactive step to ensure that elderly and disabled individuals had priority access to essential items in short supply.

Both retailers designated a specific time slot (from 7 a.m. to 8 a.m.) exclusively for senior citizens and those with disabilities to help them complete their shopping without the stress of encountering aggressive panic buyers.

The discussion regarding limiting shopping hours for older individuals became quite heated on Facebook, with many expressing strong disapproval of the idea, calling it 'appalling' and 'disgraceful'.

Key Takeaways

  • An Australian shopper sparked debate by suggesting supermarkets introduce a 'boomer hour' for older customers who take up too much time at the checkout and in the aisles.
  • Consumer behaviour analyst Barry Urquhart called the idea a form of age discrimination, pointing out that older Australians are a primary driver of the marketplace and play a significant role in the retail sector.
  • According to Mr Urquhart, supermarkets should welcome them and focus on enhancing customer service.
  • During the peak of the COVID-19 pandemic, both Woolworths and Coles introduced priority access hours for seniors and those with disabilities to ensure they could get their shopping done without coming into contact with panic buyers.



Whether or not older shoppers are seen as beneficial for business, it's crucial to acknowledge their right to shop without feeling excluded in supermarkets.

Supermarkets should aim to create inclusive and welcoming environments for all customers, regardless of age, as fostering a sense of belonging and inclusivity is a fundamental principle of any compassionate and thriving society.

Members, surely you have thoughts and sentiments you’d love to share about this shopper’s proposal? Does it make sense for you? Please share them with us in the comments below!
I think that most older shoppers (retirees for example) go to do their shopping during the day when most young people are at work, so I don't really see the necessity for providing specific hours for the elderly.
To say that they congregate to talk and hold people up is actually misleading, because I have found that it is often the stay-at-home mum's that are more guilty of this.
This is an argument that could open up many more examples, so I think the person that suggested this, should just pick an appropriate time to shop or bite the bullet and be a little understanding.
 
Hmmm really?
Did you read your own work?
The shopper argued that older customers should consider the time constraints faced by other customers, such as busy workers and parents. F**K them all bar six, use them as pall bearers. Then they can go F**K themselves.
Such pleasant language and wonderful role model.
 
I loved going shopping at 7am because most older people are up then anyway. Nowadays there are trolleys waiting to be unloaded, home delivery shopping being done and children back and forward and I am petrified of falling down so have to be careful. If they just put a couple of staff earlier it would be wonderful.
The few times I shopped at 7 or 7.30 am (10 mins travel to supermarket) I found it was mainly emergency service personnel in at that time & a few elderly. It might depend where you live but most elderly I know in our rural town might be up by 7 am but as I said in my post by the time they get ready it is closer to 10 am. Our Church has proposed that we start at a later time because 9 am is hard for some of the elderly to get there. I often have to miss out on breakfast & I don't have any meds to take. We all slow down a little as we get older and some more than others. I don't like to rush going up & down stairs. Some days I walk faster than others
 
I was one of those busy working full time single parents once and I would never have had the audacity to suggest that older people should bow down to these over indulged brats, they created their life so get organised and get over thinking they are the be all and end all of shoppers.
 
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What a totally disrespect comment! No doubt, an ignorant so and so made this comment 🤬 Well he and all like minded folk can go to buggery. I shop when it is convenient for ME and no, I do not 'hog' any aisle if I come across an acquaintance to chat. I am very mindful of others and always move to the side of the aisle BUT I cannot tolerate mothers who allow their kids to run riot through the store, swearing and carrying on and do not chastise them!
 
Apart from the absolute insolence of the person/s who think we, the older generation, should have a special time to shop so THEY ARE NOT INCONVENIENCED please let me add an unrelated comment here.

I find it quite hard to read some of my other seniors’ comments on this site because of the lack of commas, full stops, sentences etc. and it takes time trying to make sense of where one comment starts and ends and what it is all about. Read your own comment after you’ve written it and see if you can make sense of it before posting, please. Occasionally the automatic system will put a word in or correct what it believes is the correct word but we should all check and correct our work before posting. Thank you for letting me rant on this issue.
I usually do read before I post as I have a problem with my letter 'm' as I need to give a lot of pressure to that letter LOL.
 
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My husband gets the essentials, and we shop together once a week for the rest of what we need. That is my only outing, apart from drs appointments. So now we have to shop when it suits the younger generations?! There is no respect, and the situation is getting worse as time passes. The younger ones seem to have the erroneous idea that the world is only for them, and the older generations should just stay out of their way! I will shop when and where I need to! BTW, I am tired of mothers with screaming, spoilt brats cluttering the aisles and checkouts.
Tootie, agree with your comments, particularly the last one .....
 
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