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Clever cafe trick leaves seniors rethinking dining out

Food and Lifestyle

Clever cafe trick leaves seniors rethinking dining out

1755672188820.png Clever cafe trick leaves seniors rethinking dining out
A growing trend in cafes has left some customers stunned by what they’re paying. Credit: Depositphotos

When your morning coffee ritual becomes a financial guessing game, you know something's gone seriously wrong. Across Australia, an increasing number of cafes are quietly removing price displays from their counters, leaving customers - particularly those on fixed incomes - to face uncomfortable surprises when it's time to pay.



This emerging trend has sparked heated debate on social media, with many Australians calling it 'predatory' and 'scammy.' But behind the frustration lies a complex story of economic pressures affecting both customers and business owners in 2025.



In this Article



The invisible price tag phenomenon



The situation has become particularly acute as coffee prices reach record highs, with arabica prices peaking at levels not seen since 1977, and Australian cafes facing unprecedented cost pressures in 2025.







What started as an occasional annoyance has evolved into a widespread practice. Customers report having to ask staff for prices on everything from sandwiches to slices of cake, only to discover costs far higher than expected. The psychological pressure of standing at the counter with food in hand makes it much harder to say no, even when the price causes genuine budget stress.



For Australian seniors, this trend hits particularly hard. Recent Australian Bureau of Statistics data shows that pensioner and beneficiary households are experiencing living cost increases of 2.9 per cent annually, compared to the general Consumer Price Index of 2.1 per cent, with rents and food making up a higher proportion of expenditure for these household types.









What the law actually says



While this practice feels underhanded, it's not technically illegal. The Australian Competition and Consumer Commission (ACCC) states that businesses are generally able to set their own prices, but they must display clear and accurate prices and must not mislead consumers.



Businesses must display a total price that includes taxes, duties and all unavoidable extra fees, and must communicate clear and accurate prices prior to purchase without misleading consumers.



However, there's no specific requirement for cafes to display prices on individual food items, unlike supermarkets which must show unit pricing on groceries.










Your consumer rights regarding pricing


Businesses must provide clear pricing before purchase


You cannot be charged more than the lowest displayed price


Misleading pricing practices can be reported to the ACCC


Call 1300 302 502 to report concerns or visit accc.gov.au




The real cost for seniors



The financial impact on seniors extends far beyond the immediate shock at the checkout. With the maximum full Age Pension sitting at $1,149 per fortnight for singles (approximately $29,874 per year), every unexpected expense matters.



Consider this: if a senior expects to pay $4 for a coffee and slice but faces a $12 bill instead, that's potentially $40+ per week in budget blowouts - money that could have covered groceries or medication costs.



As energy prices climb and rents hit new highs, thousands of Australians are turning to Centrelink support, with pensioners, jobseekers, students and families potentially missing out on payments and supplements they're entitled to.









Why cafes are doing this



Before we condemn cafe owners entirely, it's worth understanding the crushing economic pressures they face. Official data shows coffee, tea and cocoa prices rose 8.3 per cent over the past 12 months, with higher coffee prices driven by adverse weather conditions impacting major overseas coffee bean-growing areas.




'One in 10 cafes will close in 2025 as consumer demand for coffee is already slowing down'

Love.Melbourne.Cafe industry report



The latest insolvency data shows that 1,420 businesses in the hospitality industry became insolvent in the first seven months of 2024-25, representing a 62 per cent increase on the 877 hospitality businesses that went under in the same period of 2023-24.



Industry forecasts predict that by 2025, coffee prices will rise by 15-20 per cent, pushing average coffee prices to $5.75-$7.00, which could easily see the annual cost of daily coffee climb to over $2,000 for regular drinkers.









Some cafe owners are clearly reluctant to display prices they know will shock customers, hoping the personal interaction might soften the blow or that people will pay anyway once committed to the purchase.



The transparency problem grows



Research into Australian consumer sentiment reveals this isn't just a media beat-up. Analysis of over 10,000 Reddit comments shows the supermarket and retail pricing story is genuine, with people talking about the issues, suggesting shifts to supporting local or cheaper businesses, and calling for government action on pricing.



Australian Reddit users have identified pricing tactics including price gouging, shrinkflation, and misleading price displays, with Reddit serving as an important platform for support and disseminating budgeting strategies to help overcome rising costs of living.









The cafe trend appears to be part of a broader pattern of pricing practices that many consumers find frustrating and unfair.




How to protect yourself from pricing surprises



  • Always ask for prices before ordering, even if it feels awkward

  • Consider bringing a spending limit in cash and sticking to it

  • Look for cafes that clearly display all prices

  • Support businesses that maintain transparent pricing

  • Report genuinely misleading practices to the ACCC

  • Consider making coffee at home - it could save over $1,350 annually




Did you know?


Did you know?
The ACCC's 2025-26 priorities specifically include 'misleading pricing practices' as a focus area, particularly in retail sectors affecting consumers experiencing cost-of-living pressures.



What comes next?



The ACCC has identified consumer and fair trading concerns in the retail sectors as a priority for 2025-26, with a focus on misleading pricing practices, recognising that when families face cost-of-living pressures, having confidence in purchasing decisions is more important than ever.









This suggests greater scrutiny of these practices may be coming, which could benefit consumers who've been struggling with pricing transparency.



Meanwhile, market experts note that when customers are misinformed and lack confidence in supplier representations, both markets and suppliers pay the price, as conduct that erodes trust and impedes informed purchasing decisions impairs the capacity for competition on the merits.



The message is clear: transparency isn't just good customer service - it's good business sense.



What This Means For You


This trend will only change if enough customers speak up and vote with their wallets. By choosing cafes that display prices clearly and avoiding those that don't, you're sending a powerful message about the kind of business practices you'll support.



Remember, you've earned the right to know what you're paying before you commit to a purchase. Don't let anyone make you feel awkward for asking - it's your money and your budget.



Have you experienced the 'no prices displayed' frustration at your local cafe? We'd love to hear your stories - both good and bad - about pricing transparency in your area. What strategies have worked for you in dealing with this trend, and have you found any cafes that still proudly display their prices? Share your experiences in the comments below and help fellow members navigate these challenging waters.





  • Original Article


    https://www.kidspot.com.au/lifestyl...y/news-story/4563ecf46f32f85d67c18a008d7a827c





  • Why are coffee prices rising in Australia in 2025 | Torrens University

    Cited text: These supply disruptions have caused international coffee bean prices to reach record highs, with arabica prices peaking at levels not seen since 1977...


    Excerpt: The situation has become particularly acute as coffee prices reach record highs, with arabica prices peaking at levels not seen since 1977, and Australian cafes facing unprecedented cost pressures in 2025.



    https://www.torrens.edu.au/stories/blog/hospitality/why-are-coffee-prices-rising-in-australia





  • Green coffee price spike + inflation adjustment: price increase 2025 - Sample Coffee

    Cited text: TL;DR: In 2025, we are increasing our coffee prices to reflect the recent green coffee cost spike (mainly due to weather events affecting supply, logi...


    Excerpt: The situation has become particularly acute as coffee prices reach record highs, with arabica prices peaking at levels not seen since 1977, and Australian cafes facing unprecedented cost pressures in 2025.



    https://samplecoffee.com.au/journal/price-increase-notice-2025





  • Age Pension rates (March 2025 to September 2025)

    Cited text: These rates are adjusted in March and September each year based on movements in the CPI. Current rates for Age Pensioners without any dependent childr...


    Excerpt: Recent Australian Bureau of Statistics data shows that pensioner and beneficiary households are experiencing living cost increases of 2.9 per cent annually, compared to the general Consumer Price Index of 2…



    https://www.superguide.com.au/in-retirement/age-pension-rates





  • Price Transparency Act: Changes and Compliance 2024 | FTI

    Cited text: The Hospital Price Transparency rule enforces the mandate of Section 2718[e] of the Public Health Service Act by obligating every hospital in the Unit...


    Excerpt: The Australian Competition and Consumer Commission (ACCC) states that businesses are generally able to set their own prices, but they must display clear and accurate prices and must not mislead consumers.



    https://www.fticonsulting.com/insights/webinars/price-transparency-act-changes-compliance-2024





  • Pricing standards | NSW Government

    Cited text: Businesses must display clear and accurate prices of their goods or services and follow the law if initiating practices like surcharges or comparison ...


    Excerpt: Businesses must display a total price that includes taxes, duties and all unavoidable extra fees, and must communicate clear and accurate prices prior to purchase without misleading consumers.



    https://www.fairtrading.nsw.gov.au/buying-products-and-services/pricing





  • Pricing standards | NSW Government

    Cited text:


    Excerpt: Businesses must display a total price that includes taxes, duties and all unavoidable extra fees, and must communicate clear and accurate prices prior to purchase without misleading consumers.



    https://www.fairtrading.nsw.gov.au/buying-products-and-services/pricing





  • Seniors Discount Club - Bargains For Older Aussies

    Cited text:


    Excerpt: With the maximum full Age Pension sitting at $1,149 per fortnight for singles (approximately $29,874 per year)



    https://seniorsdiscountclub.com.au/wp/





  • Living costs rise for all household types | Australian Bureau of Statistics

    Cited text: · Smaller annual rises in living costs came with a continued slowing in growth for mortgage interest charges and a fall in automotive fuel prices. · ...


    Excerpt: As energy prices climb and rents hit new highs, thousands of Australians are turning to Centrelink support, with pensioners, jobseekers, students and families potentially missing out on payments and supplements they're entitled to.



    https://www.abs.gov.au/media-centre/media-releases/living-costs-rise-all-household-types





  • Monthly CPI indicator rises 2.1 per cent in the year to May 2025 | Australian Bureau of Statistics

    Cited text: ‘Non-alcoholic beverage prices remain high, with coffee, tea and cocoa prices up by 8.3 per cent over the past 12 months. Higher prices for coffee dro...


    Excerpt: Official data shows coffee, tea and cocoa prices rose 8.3 per cent over the past 12 months, with higher coffee prices driven by adverse weather conditions impacting major overseas coffee bean-growing areas.



    https://www.abs.gov.au/media-centre/media-releases/monthly-cpi-indicator-rises-21-year-may-2025





  • Coffee inflation will bankrupt cafes - MacroBusiness

    Cited text: The latest insolvency data from the Australian Securities and Investments Commission (ASIC) shows that 1,420 businesses in the hospitality industry be...


    Excerpt: The latest insolvency data shows that 1,420 businesses in the hospitality industry became insolvent in the first seven months of 2024-25, representing a 62 per cent increase on the 877 hospitality businesses that went under in the same period of…



    https://www.macrobusiness.com.au/2025/02/coffee-inflation-will-bankrupt-cafes/





  • Coffee inflation will bankrupt cafes - MacroBusiness

    Cited text: This represented a 62 per cent increase on the 877 hospitality businesses that went under in the same period of 2023-24 and 156 per cent higher than the same time in ...


    Excerpt: The latest insolvency data shows that 1,420 businesses in the hospitality industry became insolvent in the first seven months of 2024-25, representing a 62 per cent increase on the 877 hospitality businesses that went under in the same period of…



    https://www.macrobusiness.com.au/2025/02/coffee-inflation-will-bankrupt-cafes/





  • Why Coffee Will Cost More in Australia in 2025 – Prestige Coffee

    Cited text: Industry forecasts predict that by 2025, prices will rise by 15-20 per cent, pushing average coffee prices to $5.75–$7.00. To put that into perspective, here’...


    Excerpt: Industry forecasts predict that by 2025, coffee prices will rise by 15-20 per cent, pushing average coffee prices to $5.75-$7.00, which could easily see the annual cost of daily coffee climb to over $2,000 for regular drinkers.



    https://www.coffee.prestigerepairs.com.au/blogs/news/why-coffee-will-cost-more-in-australia-in-2025





  • Coffee market in Australia - statistics & facts | Statista

    Cited text: Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-dat...


    Excerpt: Analysis of over 10,000 Reddit comments shows the supermarket and retail pricing story is genuine, with people talking about the issues, suggesting shifts to supporting local or cheaper businesses, and calling for government action on…



    https://www.statista.com/topics/4615/coffee-market-in-australia/





  • I analysed more than 10,000 Reddit posts on supermarket pricing. 5 key themes emerged

    Cited text: People are talking about the issue, suggesting a shift to supporting local or cheaper businesses and calling for government action on pricing. Read mo...


    Excerpt: Australian Reddit users have identified pricing tactics including price gouging, shrinkflation, and misleading price displays, with Reddit serving as an important platform for support and disseminating budgeting strategies to help overcome…



    https://theconversation.com/i-analy...permarket-pricing-5-key-themes-emerged-221119





  • I analysed more than 10,000 Reddit posts on supermarket pricing. 5 key themes emerged : Find an Expert : The University of Melbourne

    Cited text: My research, which is yet to be peer-reviewed, revealed five key themes dominated these discussions. Woolworths says it is ‘working to deliver relief’...


    Excerpt: Australia's vibrant coffee culture has supported the industry even during difficult trading conditions, with many consumers treating coffee as an affordable luxury, allowing the industry to remain resilient to movements in household income.



    https://findanexpert.unimelb.edu.au...-on-supermarket-pricing.-5-key-themes-emerged





  • Selected Living Cost Indexes, Australia, June 2025 | Australian Bureau of Statistics

    Cited text: Living costs for Employee households, whose primary source of income is wages and salaries, rose 0.4 per cent in June 2025 quarter, following a 1.1 per cent rise in t...


    Excerpt: The ACCC has identified consumer and fair trading concerns in the retail sectors as a priority for 2025-26, with a focus on misleading pricing practices, recognising that when families face cost-of-living pressures, having confidence in…



    https://www.abs.gov.au/statistics/e...-living-cost-indexes-australia/latest-release





  • Selected Living Cost Indexes, Australia, June 2025 | Australian Bureau of Statistics

    Cited text: Annual growth for mortgage interest charges has continued to slow, with an annual rise of 4.5 per cent to the June 2025 quarter, down from an 8.8 per cent annual rise...


    Excerpt: market experts note that when customers are misinformed and lack confidence in supplier representations, both markets and suppliers pay the price, as conduct that erodes trust and impedes informed purchasing decisions impairs the capacity…



    https://www.abs.gov.au/statistics/e...-living-cost-indexes-australia/latest-release



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I haven`t come across this yet. If I could not find a price, I would ask for a price or not buy anything at the shop/cafe etc.
 
One has to ask why have the cafes removed their prices, there has to be a reason behind this move. 🙏🦋
 
I’d love to know who would be expecting $4 for coffee and a slice ? It’s been at least $12 in the coffee shops near me, but they do mostly show their prices, I’d find somewhere else if they didn’t. Usually I wait till I get home.
 
If cafe's don't show their prices, then don't dine at them. It's about choices, and people have the choice to walk away if the prices aren't either displayed or added to menu's. Personally, i would prefer to walk away than get a shock when it comes time to pay. People go to supermarkets and other stores where prices are displayed, so i think cafe's should do the same.
 
It’s not hard to ask the cost of each item.
If I go to any cafe that doesn’t display prices I ask the price of each item before I order..
I don’t care if it wastes the time of the person serving.
One time the manager was serving us (a group of 6) and he said “sorry I don’t have time to go through all the prices”. I replied “then sorry, you don’t have the time to serve us all. We will go to a cafe that does”.
On departing I asked him if he would buy from a supermarket that had no prices displayed or would he buy a car without knowing the price?
He replied “have a good day sir”!
Funny how that cafe only lasted about 12 months in our local shopping centre..
 
No Price….no purchase.
 
Cafes are "experts" at subterfuge and deceit when it comes to prices.

The prime example is The Public's Corner at Dandenong in south east Melbourne. No hard copy or blackboard menus. Just a QR code generated menu.

To rub salt into the wound, ordering is done through the same QR code, negating any staff/customer interaction, resulting in NO personal service except when your "meal" is delivered.

To put icing on the cake, this snotty nosed establishment charges like wounded bulls.

How about $32 for a steak sandwich? Or $5 for a 330mL bottle of Mt Franklin water when you can get the 600mL equivalent at Woolworths for $2.35!

Throw in your rude weekend and public holiday surcharges and there isn't much change from $50 for a mere snack. That is, of course, if the mongrels take cash!

 
For those of us with a tongue in their mouth.....use it and ask for the price before buying/ordering.
Costs NOTHING to ask this simple question, without any feelings of guilt/embarrassment at all from anyone.

Don't wait to be shocked when paying....ask beforehand....SIMPLE.

Finally if the price quoted to you is more than you think is fair and reasonable, then go for a walk and find another outlet for your needs whose prices are closer to what you would be prepared to pay.

Your money, your choice....their business, their problem.
 
We have a bakery in the town near us and they don’t put prices on their products but I know the prices for basic sandwiches is rediculous and I don’t want to ask what price everything is if the prices are in front of the products I can decide what to order. When I have chosen something without asking the price it can be a shock to the system it either that’s not too bad or wtf that price is bs but Ive ordered it so suck it up and pay
 
if i have to ask i do not purchase. who has to go for a coffee every day? a whining, moaning idiot??
 
For those of us with a tongue in their mouth.....use it and ask for the price before buying/ordering.
Costs NOTHING to ask this simple question, without any feelings of guilt/embarrassment at all from anyone.

Don't wait to be shocked when paying....ask beforehand....SIMPLE.

Finally if the price quoted to you is more than you think is fair and reasonable, then go for a walk and find another outlet for your needs whose prices are closer to what you would be prepared to pay.

Your money, your choice....their business, their problem.
love you for this. Honestly, how dumb can some be?
 
Cafes are "experts" at subterfuge and deceit when it comes to prices.

The prime example is The Public's Corner at Dandenong in south east Melbourne. No hard copy or blackboard menus. Just a QR code generated menu.

To rub salt into the wound, ordering is done through the same QR code, negating any staff/customer interaction, resulting in NO personal service except when your "meal" is delivered.

To put icing on the cake, this snotty nosed establishment charges like wounded bulls.

How about $32 for a steak sandwich? Or $5 for a 330mL bottle of Mt Franklin water when you can get the 600mL equivalent at Woolworths for $2.35!

Throw in your rude weekend and public holiday surcharges and there isn't much change from $50 for a mere snack. That is, of course, if the mongrels take cash!

your choice as to purchasing. stop your moaning.
 
If cafe's don't show their prices, then don't dine at them. It's about choices, and people have the choice to walk away if the prices aren't either displayed or added to menu's. Personally, i would prefer to walk away than get a shock when it comes time to pay. People go to supermarkets and other stores where prices are displayed, so i think cafe's should do the same.
are some so dumb that they would just order before asking prices? OMG idiots everywhere.
 
Yes silly me got stung 2 weeks ago at a Southbank restaurant. Waiter as me would you like tap wa ter or sparkling.He had a jug of Tap water in hand.Well slilly me said sparkling and he went and got a bottle of sparkling.Come time to pay the bill and i was charged $10 for that water.Yes i should have asked is sparkling also free...as i said silly me.Never again
 
I wont buy anything unless the price is clearly marked (even in supermarkets) it's embarrassing to ask how much is everything. It is the shopkeepers job to display their wares and if smart the price, Its psychological and is used extensively by supermarkets today it appears to be an accident(ITS NOT) there is no accident in chain store marketing
 
one is always entitled to know the price of their wares BEFORE they place an order...if not go away
im never going to negotiate prices just for a coffee or the like, its belittling
 
I wont buy anything unless the price is clearly marked (even in supermarkets) it's embarrassing to ask how much is everything. It is the shopkeepers job to display their wares and if smart the price, Its psychological and is used extensively by supermarkets today it appears to be an accident(ITS NOT) there is no accident in chain store marketing
Dear member Phantom55, thankyou for your post. I agree with you. However, don't be embarrassed to ask how much is everything. The Cafe owner will be the embarrassed one when it will look like he forgot to put up the prices. It's no one's business how much you have or how much you want to spend. Believe me, those standing beside you also want to know the prices of foods and beverages, but have not got the courage to ask. Be proud that you don't have to worry about asking for the prices before your purchase. It's your hard earned cash, your choice and your right to speak up for yourself, when everyone clearly knows that the manager of the store, is being a smart ass for not putting up the prices. Wishing you a pleasant evening. 🙏🦋
 
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sO are KFC, Hungry Jacks and MacDonalds.
 
Cafes are "experts" at subterfuge and deceit when it comes to prices.

The prime example is The Public's Corner at Dandenong in south east Melbourne. No hard copy or blackboard menus. Just a QR code generated menu.

To rub salt into the wound, ordering is done through the same QR code, negating any staff/customer interaction, resulting in NO personal service except when your "meal" is delivered.

To put icing on the cake, this snotty nosed establishment charges like wounded bulls.

How about $32 for a steak sandwich? Or $5 for a 330mL bottle of Mt Franklin water when you can get the 600mL equivalent at Woolworths for $2.35!

Throw in your rude weekend and public holiday surcharges and there isn't much change from $50 for a mere snack. That is, of course, if the mongrels take cash!

You forgot the surcharge for the “forced“ use of the credit card.
I will not go to any restaurant that forces QR code ordering…
 

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