You Won’t Believe What Woolworths Just Launched—Shoppers Are Losing Their Minds Over This Sell-Out Item!
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If you thought the days of queuing up for the latest must-have item were behind you, think again! Woolworths has just sent shoppers into a frenzy with the surprise launch of a product that’s already achieved cult status: the Pistachio Papi nutty spread. And if the online reaction is anything to go by, this is one treat you’ll want to get your hands on before it disappears from the shelves—again!
Move over, peanut butter and Nutella—there’s a new spread in town, and it’s got Aussies talking (and drooling). Woolworths has officially jumped on the pistachio bandwagon, announcing that the wildly popular Pistachio Papi spread will be available in stores nationwide from June 16. For those who’ve been scouring boutique stockists or paying a premium online, this is big news.
A Woolworths spokesperson summed up the excitement: ‘We’ve noticed a real buzz around pistachio lately—it’s popping up in everything from desserts and snacks to savoury dishes—so it’s great to bring the popular Pistachio Papi spread to our customers this month. At Woolworths, we’re always looking to introduce exciting new flavours and products that inspire our customers.’
What’s All the Fuss About?
Pistachio Papi isn’t just any nut spread. Made in Italy and shipped to Melbourne for bottling, it’s been the darling of foodies and dessert lovers across the country. Available in both smooth and crunchy varieties (just like your favourite peanut butter), it’s perfect for slathering on toast, swirling into porridge, or—let’s be honest—eating straight from the jar with a spoon.
The spread has already sold out multiple times online, with fans going to great lengths to track down a jar. Before this Woolies launch, Pistachio Papi was only available through the brand’s website or select boutique retailers, often selling for around $19 a pop. Now, with nationwide supermarket access, it’s about to become a pantry staple for many more Aussies.
A Social Media Sensation
The announcement sent social media into overdrive. Comments ranged from ‘OMG this is HUGGGGEEEEE’ to ‘Screaming and crying’ and ‘Best day of my life’. Some fans even joked that the easy access to Pistachio Papi could be ‘a problem’—and we can see why!
Mark Abdelmalik, the Melbourne-based founder of Pistachio Papi, shared his excitement on Instagram: ‘It’s happening. Our mission at Pistachio Papi has always been to build a brand that makes you feel something while staying accessible to everyone. A true household name.’
He went on to thank the brand’s loyal fan base for their support and patience, saying, ‘From day one, we’ve been driven by the love and support of our independent community and our loyal, cult-following fan base—creating a product that speaks for itself. Made by the people, for the people.’
From Boutique Treat to Supermarket Staple
Pistachio Papi’s journey to supermarket shelves is a testament to the power of community and word-of-mouth. The brand has collaborated with big names like Krispy Kreme and Yo-Chi, creating limited-edition desserts that have sold out in record time. Remember the Pistachio Overload Doughnuts from Krispy Kreme? They were so popular, stores were selling out by 10am during their first launch!
With the spread now available at Woolworths, it’s never been easier to try this sought-after treat. While the official Woolies price hasn’t been confirmed, it’s expected to be more accessible than boutique prices—so keep your eyes peeled and your shopping bags ready.
Why the Pistachio Obsession?
Pistachios have been having a moment lately, and for good reason. Not only are they delicious, but they’re also packed with nutrients—think protein, healthy fats, and antioxidants. They’re a great addition to both sweet and savoury dishes, and their unique flavour has inspired everything from gelato to baklava.
For many, pistachio spread is a nostalgic treat, reminiscent of European holidays or family recipes. For others, it’s a new discovery that’s quickly become an obsession. Either way, it’s clear that Aussies can’t get enough.
How to Enjoy Pistachio Papi
A Word of Warning: Get in Quick!
Given its track record of selling out, we recommend heading to your local Woolies sooner rather than later if you want to try Pistachio Papi for yourself. With all the hype, it’s likely to fly off the shelves.
Have you tried Pistachio Papi, or are you planning to pick up a jar? What’s your favourite way to enjoy pistachio spread? And do you think this nutty treat lives up to the hype? Share your thoughts, recipes, and reviews in the comments below—we’d love to hear from you!
Move over, peanut butter and Nutella—there’s a new spread in town, and it’s got Aussies talking (and drooling). Woolworths has officially jumped on the pistachio bandwagon, announcing that the wildly popular Pistachio Papi spread will be available in stores nationwide from June 16. For those who’ve been scouring boutique stockists or paying a premium online, this is big news.
A Woolworths spokesperson summed up the excitement: ‘We’ve noticed a real buzz around pistachio lately—it’s popping up in everything from desserts and snacks to savoury dishes—so it’s great to bring the popular Pistachio Papi spread to our customers this month. At Woolworths, we’re always looking to introduce exciting new flavours and products that inspire our customers.’
Pistachio Papi has had massive success since its launch. Image Credit: Instagram/Pistachio Papi
What’s All the Fuss About?
Pistachio Papi isn’t just any nut spread. Made in Italy and shipped to Melbourne for bottling, it’s been the darling of foodies and dessert lovers across the country. Available in both smooth and crunchy varieties (just like your favourite peanut butter), it’s perfect for slathering on toast, swirling into porridge, or—let’s be honest—eating straight from the jar with a spoon.
The spread has already sold out multiple times online, with fans going to great lengths to track down a jar. Before this Woolies launch, Pistachio Papi was only available through the brand’s website or select boutique retailers, often selling for around $19 a pop. Now, with nationwide supermarket access, it’s about to become a pantry staple for many more Aussies.
A Social Media Sensation
The announcement sent social media into overdrive. Comments ranged from ‘OMG this is HUGGGGEEEEE’ to ‘Screaming and crying’ and ‘Best day of my life’. Some fans even joked that the easy access to Pistachio Papi could be ‘a problem’—and we can see why!
Mark Abdelmalik, the Melbourne-based founder of Pistachio Papi, shared his excitement on Instagram: ‘It’s happening. Our mission at Pistachio Papi has always been to build a brand that makes you feel something while staying accessible to everyone. A true household name.’
He went on to thank the brand’s loyal fan base for their support and patience, saying, ‘From day one, we’ve been driven by the love and support of our independent community and our loyal, cult-following fan base—creating a product that speaks for itself. Made by the people, for the people.’
From Boutique Treat to Supermarket Staple
Pistachio Papi’s journey to supermarket shelves is a testament to the power of community and word-of-mouth. The brand has collaborated with big names like Krispy Kreme and Yo-Chi, creating limited-edition desserts that have sold out in record time. Remember the Pistachio Overload Doughnuts from Krispy Kreme? They were so popular, stores were selling out by 10am during their first launch!
With the spread now available at Woolworths, it’s never been easier to try this sought-after treat. While the official Woolies price hasn’t been confirmed, it’s expected to be more accessible than boutique prices—so keep your eyes peeled and your shopping bags ready.
Why the Pistachio Obsession?
Pistachios have been having a moment lately, and for good reason. Not only are they delicious, but they’re also packed with nutrients—think protein, healthy fats, and antioxidants. They’re a great addition to both sweet and savoury dishes, and their unique flavour has inspired everything from gelato to baklava.
For many, pistachio spread is a nostalgic treat, reminiscent of European holidays or family recipes. For others, it’s a new discovery that’s quickly become an obsession. Either way, it’s clear that Aussies can’t get enough.
How to Enjoy Pistachio Papi
- If you’re lucky enough to snag a jar, the possibilities are endless. Here are a few ideas to get you started:
- Spread it on warm toast or crumpets for a decadent breakfast.
- Swirl it through Greek yoghurt or porridge.
- Use it as a filling for pastries, croissants, or crepes.
- Drizzle over pancakes or waffles.
- Add a dollop to your morning smoothie for a nutty twist.
- Or, simply enjoy it by the spoonful—no judgement here!
A Word of Warning: Get in Quick!
Given its track record of selling out, we recommend heading to your local Woolies sooner rather than later if you want to try Pistachio Papi for yourself. With all the hype, it’s likely to fly off the shelves.
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