You asked, Woolworths listened! Here's the feature that finally puts you in control
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Woolworths shoppers just got the upgrade they’d been waiting for—but will it change how you shop online forever?
One simple tweak to the supermarket’s app could make viral snacks and seasonal specials easier to track down than ever before.
And with Christmas creeping closer, the timing couldn’t be better.
For years, Woolworths shoppers had been working with the same set of app filters—A to Z, Z to A, Price Low to High, Price High to Low, and by Unit Price.
But now a brand-new option had landed, and it might be the most useful one yet: a ‘new’ filter that displayed the latest items hitting shelves.
The feature came to life after a shopper named Alex shared a request on social media: ‘There is one thing that Woolies could do that would make me switch to them…Add a New Products section to your app.’
Woolworths responded with a simple promise: ‘You asked, we listened @alex.’
In a demonstration clip, a staffer showed how easy it was to tap the ‘new’ button and instantly browse through the freshest items available.
Source: TikTok/woolworths_au
‘That way you can be on top of our new products at Woolworths,’ they explained in the voice-over.
The supermarket added that the filter would help customers discover everything from viral social media finds to everyday essentials.
The update had particular appeal for those who shopped exclusively online and often missed the thrill of spotting something new in the aisles.
From cakes to snacks to makeup, Woolworths already had some surprising additions listed under the new category.
With Christmas fast approaching, the filter also made keeping an eye on festive treats and seasonal specials much easier.
The big question now—would Coles follow suit?
If keeping track of the latest products makes shopping easier, finding ways to stretch your budget is just as valuable.
Woolworths has been rolling out more digital features designed to make the weekly shop both simpler and smarter.
One of their most recent updates takes direct aim at helping shoppers save money while they browse.
Read more: Save money on your next shop as Woolworths unveils new money-saving feature!
So, how would you use the new filter—hunting viral snacks, festive sweets, or just scrolling to see what’s new?
One simple tweak to the supermarket’s app could make viral snacks and seasonal specials easier to track down than ever before.
And with Christmas creeping closer, the timing couldn’t be better.
For years, Woolworths shoppers had been working with the same set of app filters—A to Z, Z to A, Price Low to High, Price High to Low, and by Unit Price.
But now a brand-new option had landed, and it might be the most useful one yet: a ‘new’ filter that displayed the latest items hitting shelves.
The feature came to life after a shopper named Alex shared a request on social media: ‘There is one thing that Woolies could do that would make me switch to them…Add a New Products section to your app.’
Woolworths finally adds long-requested app filter. Image source: TikTok/woolworths_au
Woolworths responded with a simple promise: ‘You asked, we listened @alex.’
In a demonstration clip, a staffer showed how easy it was to tap the ‘new’ button and instantly browse through the freshest items available.
Source: TikTok/woolworths_au
‘That way you can be on top of our new products at Woolworths,’ they explained in the voice-over.
The supermarket added that the filter would help customers discover everything from viral social media finds to everyday essentials.
The update had particular appeal for those who shopped exclusively online and often missed the thrill of spotting something new in the aisles.
From cakes to snacks to makeup, Woolworths already had some surprising additions listed under the new category.
With Christmas fast approaching, the filter also made keeping an eye on festive treats and seasonal specials much easier.
The big question now—would Coles follow suit?
If keeping track of the latest products makes shopping easier, finding ways to stretch your budget is just as valuable.
Woolworths has been rolling out more digital features designed to make the weekly shop both simpler and smarter.
One of their most recent updates takes direct aim at helping shoppers save money while they browse.
Read more: Save money on your next shop as Woolworths unveils new money-saving feature!
So, how would you use the new filter—hunting viral snacks, festive sweets, or just scrolling to see what’s new?
