Woolworths shopper expresses outrage over 'frozen' hot cross buns in-store
- Replies 16
As the Easter season hops into full swing, supermarkets like Woolworths are decking their aisles with festive treats, including the much-loved hot cross buns.
But not all is sweet in the land of festive treats, as one South Australian shopper discovered to her dismay.
During what should have been a routine trip to Woolworths with her fiancé, the shopper sought to indulge in the seasonal delight of hot cross buns.
However, their anticipation turned to astonishment when they found the buns not soft and fresh, but frozen solid.
'Can someone please tell me why we went to Woolies to get food, and we went to buy hot cross buns and they're frozen. All of them,' the shopper lamented.
The shopper also said that despite the 40°C temperature, this did not justify why the baked goods were so cold, especially since they were not being stored in the fridge.
'So yeah, we're not buying them anymore,' she said.
The incident sparked a flurry of online conversation, with several alleged Woolworths employees chiming in to reveal a surprising truth.
'Woolies employee here! [Ninety-five] per cent of the bakery is frozen,' one comment read.
Another former bakery employee disclosed that hot cross buns are made months in advance.
'Former Tip Top [bakery] employee here, they start making them in October the previous year, and they are then frozen,' the employee said.
Woolworths responded to the uproar, confirming that stores lacking a full-production bakery do receive frozen hot cross buns.
Out of the supermarket's vast network, 700 stores boast an in-store bakery.
'In some cases, where a store doesn’t have a full bakery, we will send baked items directly from one of our suppliers to ensure customers across all our stores don’t miss out,' a Woolworths spokesperson explained.
You can watch the shopper’s full video below:
https://www.tiktok.com/@similyontheroad/video/7344269318986697985
Video source: TikTok/@similyontheroad.
The practice of delivering frozen bakery products isn't unique to Woolworths; it's a common tactic across Australian supermarkets.
This strategy serves multiple purposes: maintaining product freshness, preventing cross-contamination for special dietary products, and ensuring consistency.
However, it's not without controversy. In 2015, Coles faced a hefty $2.5 million fine for misleading customers into believing their frozen bread was freshly baked in-store.
What are your thoughts on frozen hot cross buns, dear members? Would you still buy them? Let us know in the comments below!
But not all is sweet in the land of festive treats, as one South Australian shopper discovered to her dismay.
During what should have been a routine trip to Woolworths with her fiancé, the shopper sought to indulge in the seasonal delight of hot cross buns.
However, their anticipation turned to astonishment when they found the buns not soft and fresh, but frozen solid.
A Woolworths shopper found hot cross buns in-store in frozen solid state. Image source: TikTok/@similyontheroad.
'Can someone please tell me why we went to Woolies to get food, and we went to buy hot cross buns and they're frozen. All of them,' the shopper lamented.
The shopper also said that despite the 40°C temperature, this did not justify why the baked goods were so cold, especially since they were not being stored in the fridge.
'So yeah, we're not buying them anymore,' she said.
The incident sparked a flurry of online conversation, with several alleged Woolworths employees chiming in to reveal a surprising truth.
'Woolies employee here! [Ninety-five] per cent of the bakery is frozen,' one comment read.
Another former bakery employee disclosed that hot cross buns are made months in advance.
'Former Tip Top [bakery] employee here, they start making them in October the previous year, and they are then frozen,' the employee said.
Woolworths responded to the uproar, confirming that stores lacking a full-production bakery do receive frozen hot cross buns.
Out of the supermarket's vast network, 700 stores boast an in-store bakery.
'In some cases, where a store doesn’t have a full bakery, we will send baked items directly from one of our suppliers to ensure customers across all our stores don’t miss out,' a Woolworths spokesperson explained.
You can watch the shopper’s full video below:
https://www.tiktok.com/@similyontheroad/video/7344269318986697985
Video source: TikTok/@similyontheroad.
The practice of delivering frozen bakery products isn't unique to Woolworths; it's a common tactic across Australian supermarkets.
This strategy serves multiple purposes: maintaining product freshness, preventing cross-contamination for special dietary products, and ensuring consistency.
However, it's not without controversy. In 2015, Coles faced a hefty $2.5 million fine for misleading customers into believing their frozen bread was freshly baked in-store.
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