Woolworths launches new Christmas campaign: ‘So awesome’
- Replies 6
With inflation putting pressure on household budgets, Woolworths is helping Aussie families make their dollars go further this Christmas season.
The supermarket giant has introduced a new campaign focused on affordability and value, urging shoppers to save more by capitalising on reduced prices for a wide range of essential festive items.
Woolworths has introduced its Christmas campaign for 2023, highlighting the small joys that make the holiday season wonderful, such as gatherings with family and friends.
The campaign, ‘Prices Dropped for Christmas’ and ‘Low Prices’, created in collaboration with international communications company M&C Saatchi through the Greenhouse Collective, kicked off with a one-minute commercial.
Woolworths is urging shoppers to save money by making the most of reduced prices for Christmas and affordable deals.
‘Value will be more important than ever this year,’ Woolworths CMO Andrew Hicks said.
‘We know it’s the little things that make Christmas special, including all the festive events and moments throughout the season that you share with your loved ones.’
The content portrays the adventure of school children dressed as various fresh foods from different parts of regional Australia, like cherries from NSW and mangoes from Queensland.
Richard Morgan, the Executive Creative Director at M&C Saatchi, believed that the concept and enthusiasm behind this campaign are well-suited for the present moment.
‘Set to a reimagined version of the classic track “Everybody Needs Somebody to Love” made famous by The Blues Brothers, it captures the spirit of a community coming together from across our growing regions to share a little moment that makes Christmas special,’ explained Morgan.
The multi-channel campaign made its debut on Free to Air TV on Sunday, 5 November, and will be visible in stores throughout the country this week. It will also extend to radio, print media, digital platforms, content creation, social media, and out-of-home advertising.
Video source: YouTube/Woolworths
The campaign is also available on Woolworths’ social media channels.
On one social media platform, Woolworths captioned the video: ‘The smallest acts of kindness can make a big impact. And when we come together, great things happen.’
‘This Christmas, Woolworths is here to help you, your family and your community make the most of the holiday season with great quality seasonal produce and festive food.’
‘All the little things add up. Because, at Woolworths, we believe it’s the little things that make Christmas special.’
Some social media users who watched the video left positive comments.
‘Love it .. very special .. Merry Christmas to Everyone who made this for everyone everywhere to enjoy,’ wrote one user.
‘You did an amazing job, and the kids are having a great time too,’ another added.
‘What a fabulous advertisement,’ a third commented.
‘So awesome,’ chimed in a fourth.
‘Great commercial,’ said a fifth user.
Members, have you seen the campaign? We'd love to hear your thoughts. Please share your opinions in the comments section below!
The supermarket giant has introduced a new campaign focused on affordability and value, urging shoppers to save more by capitalising on reduced prices for a wide range of essential festive items.
Woolworths has introduced its Christmas campaign for 2023, highlighting the small joys that make the holiday season wonderful, such as gatherings with family and friends.
The campaign, ‘Prices Dropped for Christmas’ and ‘Low Prices’, created in collaboration with international communications company M&C Saatchi through the Greenhouse Collective, kicked off with a one-minute commercial.
A snapshot from Woolworths’ Christmas 2023 campaign. Image source: YouTube/Woolworths
Woolworths is urging shoppers to save money by making the most of reduced prices for Christmas and affordable deals.
‘Value will be more important than ever this year,’ Woolworths CMO Andrew Hicks said.
‘We know it’s the little things that make Christmas special, including all the festive events and moments throughout the season that you share with your loved ones.’
The content portrays the adventure of school children dressed as various fresh foods from different parts of regional Australia, like cherries from NSW and mangoes from Queensland.
Richard Morgan, the Executive Creative Director at M&C Saatchi, believed that the concept and enthusiasm behind this campaign are well-suited for the present moment.
‘Set to a reimagined version of the classic track “Everybody Needs Somebody to Love” made famous by The Blues Brothers, it captures the spirit of a community coming together from across our growing regions to share a little moment that makes Christmas special,’ explained Morgan.
The multi-channel campaign made its debut on Free to Air TV on Sunday, 5 November, and will be visible in stores throughout the country this week. It will also extend to radio, print media, digital platforms, content creation, social media, and out-of-home advertising.
Video source: YouTube/Woolworths
The campaign is also available on Woolworths’ social media channels.
On one social media platform, Woolworths captioned the video: ‘The smallest acts of kindness can make a big impact. And when we come together, great things happen.’
‘This Christmas, Woolworths is here to help you, your family and your community make the most of the holiday season with great quality seasonal produce and festive food.’
‘All the little things add up. Because, at Woolworths, we believe it’s the little things that make Christmas special.’
Some social media users who watched the video left positive comments.
‘Love it .. very special .. Merry Christmas to Everyone who made this for everyone everywhere to enjoy,’ wrote one user.
‘You did an amazing job, and the kids are having a great time too,’ another added.
‘What a fabulous advertisement,’ a third commented.
‘So awesome,’ chimed in a fourth.
‘Great commercial,’ said a fifth user.
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