Woolworths launches new Christmas campaign: ‘So awesome’

With inflation putting pressure on household budgets, Woolworths is helping Aussie families make their dollars go further this Christmas season.

The supermarket giant has introduced a new campaign focused on affordability and value, urging shoppers to save more by capitalising on reduced prices for a wide range of essential festive items.


Woolworths has introduced its Christmas campaign for 2023, highlighting the small joys that make the holiday season wonderful, such as gatherings with family and friends.

The campaign, ‘Prices Dropped for Christmas’ and ‘Low Prices’, created in collaboration with international communications company M&C Saatchi through the Greenhouse Collective, kicked off with a one-minute commercial.


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A snapshot from Woolworths’ Christmas 2023 campaign. Image source: YouTube/Woolworths


Woolworths is urging shoppers to save money by making the most of reduced prices for Christmas and affordable deals.

‘Value will be more important than ever this year,’ Woolworths CMO Andrew Hicks said.

‘We know it’s the little things that make Christmas special, including all the festive events and moments throughout the season that you share with your loved ones.’


The content portrays the adventure of school children dressed as various fresh foods from different parts of regional Australia, like cherries from NSW and mangoes from Queensland.

Richard Morgan, the Executive Creative Director at M&C Saatchi, believed that the concept and enthusiasm behind this campaign are well-suited for the present moment.

‘Set to a reimagined version of the classic track “Everybody Needs Somebody to Love” made famous by The Blues Brothers, it captures the spirit of a community coming together from across our growing regions to share a little moment that makes Christmas special,’ explained Morgan.


The multi-channel campaign made its debut on Free to Air TV on Sunday, 5 November, and will be visible in stores throughout the country this week. It will also extend to radio, print media, digital platforms, content creation, social media, and out-of-home advertising.


Video source: YouTube/Woolworths

The campaign is also available on Woolworths’ social media channels.

On one social media platform, Woolworths captioned the video: ‘The smallest acts of kindness can make a big impact. And when we come together, great things happen.’

‘This Christmas, Woolworths is here to help you, your family and your community make the most of the holiday season with great quality seasonal produce and festive food.’

‘All the little things add up. Because, at Woolworths, we believe it’s the little things that make Christmas special.’


Some social media users who watched the video left positive comments.

‘Love it .. very special .. Merry Christmas to Everyone who made this for everyone everywhere to enjoy,’ wrote one user.

‘You did an amazing job, and the kids are having a great time too,’ another added.

‘What a fabulous advertisement,’ a third commented.

‘So awesome,’ chimed in a fourth.

‘Great commercial,’ said a fifth user.
Key Takeaways

  • Woolworths has launched its 2023 Christmas campaign, emphasising the small things that make the festive season special.
  • The campaign is focused on value, encouraging shoppers to spend less by taking advantage of ‘Prices Dropped for Christmas’ and ‘Low Prices’.
  • The content follows the journey of school children dressed to represent fresh food from across regional Australia, including cherries from NSW and mangoes from Queensland.
  • The multi-channel campaign launched on Free to Air TV and will continue to roll out across radio, press, digital, social media and out-of-home advertising.
Members, have you seen the campaign? We'd love to hear your thoughts. Please share your opinions in the comments section below!
 
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Another slap in the face of consumers from Woolies by flaunting the big profits they make from ripping us off at the checkout.
 
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Reactions: Leenie
They add 80% profit and drop the price to a 40% profit and then make out are doing customers a great service.
I recently bought a box of chocolates for my neice for $10.00 from another shop only to see the box in WOOLIES for $16.99 and if that's not bag enough the lie saying they only make $2.60 per $100 of sales.
SUPERMARKETS ARE THE BIGGEST SCAMMERS IN THE COUNTRY AND PEOPLE ARE SO GULLIBLE THEY BELEIVE ANY BS THEY HEAR. WAKE UP PEOPLE, CHECK THE PRICE IN ALL THE SMALL DISCOUNT SHOPS BEFORE SHOPPING AT SUPERMARKETS. THEY ARE ALL THE SAME PRODUCTS..

Best regards from,
The BULLSHIT detector.
 
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Reactions: Leenie and Chippie
Pre Christmas sales are one of the busiest times for our major Supermarkets....rather than bring you a whole lot of happiness like Santa with a sack full of toys....they are more like the Grinch who would steal all of your money. Buyer Beware. 🎅🕵️‍♀️👮‍♂️😱😉
 
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Reactions: Leenie and Chippie
I can't help but smile at this clever ad with the children in their outfits every time I see it.
Perhaps my pleasures are simple because, unlike most ads on t.v., l enjoy this one.

l didn't give a thought to prices going up or down, like interest rates we can't control them.
 
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Reactions: KatKop

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