Are you tired of watching the turkey and ham hog all the glory on Christmas Day while dessert quietly waits in the wings? This year, Australians are shaking things up. According to new research from Woolworths, three in four Aussies see dessert as the highlight of the festive table, and who can blame them?
After all, Christmas is about indulgence, joy, and a few extra moments of sweet pleasure—and desserts have a way of bringing everyone together.
For many, Christmas is about traditions, shared stories, and, of course, food that sparks joy. While the main course has its place, it’s dessert that often leaves the lasting impression. That moment when everyone reaches for the first slice of cake, or the first bite of a tart, is the memory that lingers long after the last glass of bubbly is poured. This year, Woolworths has recognised that shift and is delivering over 60 Own Brand desserts designed to make your festive table unforgettable.
Among the new offerings, the Gold Dubai-Inspired Chocolate & Pistachio Tarts stand out. Inspired by viral social media trends, these tarts combine carefully toasted kataifi pastry, a hand-filled topping, and crushed pistachios for a texture that’s delightfully crisp. It’s a dessert that feels indulgent without being overly fussy—perfect for hosts who want something impressive but not intimidating.
For those with a sweet tooth and a love of modern twists on classics, the Gingerbread Cheesecake is another must-try. Nearly six in ten Australians said they prefer a contemporary take on traditional gingerbread, and this dessert delivers exactly that. It combines the familiar warmth of gingerbread spices with the creamy richness of cheesecake, offering a festive flavour that’s both nostalgic and fresh.
Of course, Woolworths hasn’t forgotten the flavours that keep guests coming back year after year. Classics such as traditional mince pies, matured Christmas puddings, and the Gold Pavlova Wreath with Atherton Tablelands Vanilla remain front and centre, ensuring there’s something for every palate. And for those seeking a little extra indulgence, options like the Caramelised Biscuit Trifle and Gold Caramelised Biscuit Pudding are guaranteed conversation starters.
What makes this range particularly appealing to senior Australians is its blend of convenience, quality, and variety. Hosting a Christmas gathering can be exhausting, especially when it comes to preparing multiple desserts from scratch. Woolworths’ selection caters to all tastes and budgets, from accessible favourites to premium Gold products, letting you focus on what really matters: spending time with loved ones rather than fussing in the kitchen.
There’s also something for everyone in the family. For those with dietary restrictions, the Free From range ensures gluten-free friends and family members can still enjoy Christmas treats without compromise. From Free From Gluten Fruit Mince Pie to Free From Gluten Gingerbread Man, every guest can join in the fun.
The festive collection even covers DIY enthusiasts. Build-your-own options, like the Free From DIY Christmas Cookie Kit, provide a hands-on experience that can turn dessert preparation into a cherished activity. Imagine grandkids decorating cookies—it’s as much about creating memories as it is about eating them.
The magic of this year’s Woolworths range lies in its thoughtful combination of trending flavours, classic favourites, and practical solutions for hosts. Research shows Australians are increasingly drawn to premium and artisanal flavours, and Woolworths’ Gold range answers that demand with sophistication and flair. Products such as the Davidson Plum & Gin Fruit Mince Tarts and Gold Pavlova Wreath with Atherton Tablelands Vanilla are the perfect balance of elegance and festive cheer, ensuring your Christmas table looks as impressive as it tastes.
Jackie Fourie, Head of Innovation at Woolworths Food Company, explained that the team starts planning 18 months in advance, taking inspiration from local bakeries, cafes, restaurants, and global trends. This means every product is crafted with attention to detail, quality, and flavour—so hosts can confidently serve desserts that taste as good as they look.
And let’s not forget the joy of indulging in a dessert that looks like it came straight off a food blogger’s feed. The Gold Dubai-Inspired Chocolate & Pistachio Tarts, in particular, have already impressed influencers and their audiences, proving that a visually stunning dessert can be both a conversation starter and a delight to eat.
This Christmas, it’s clear that desserts are no longer just an afterthought—they’re the headline act. Whether you prefer a traditional favourite, a modern twist, or a viral sensation, Woolworths’ Christmas dessert range offers something for everyone. With over 60 options available, including indulgent Gold products, free-from alternatives, and interactive kits, you can create a festive table that’s truly memorable without spending hours in the kitchen.
What This Means For You
Dessert is now the highlight of Christmas for most Australians, and Woolworths has made it easier than ever to bring something special to the table. With over 60 festive desserts on offer, including standout treats like the Gold Dubai-Inspired Chocolate & Pistachio Tarts and Gingerbread Cheesecake, there is truly something for everyone.
The range caters to all tastes and budgets, with options that accommodate dietary needs as well as fun DIY kits for a hands-on festive experience. With premium flavours and visually stunning desserts, hosting Christmas has never been simpler—or more memorable. This year, you can focus on enjoying time with family and friends while serving up a dessert spread that will delight everyone.
If you’re feeling inspired by all the festive desserts on the table, why not try something quick and indulgent for a last-minute treat?
There’s a simple recipe that proves you don’t need hours in the kitchen to impress with something sweet and decadent.
It’s a perfect way to add a little extra magic to your dessert spread without any fuss.
Read more: You won't believe how easy this 2-ingredient Nutella dessert is!
With so many delicious options this Christmas, which dessert will you be putting in the spotlight? Share your choice in the comments.
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