Woolworths just made a 'sneaky' change to their Rewards program
- Replies 6
Attention, Seniors Discount Club members! Just when we thought we had the ins and outs of Woolworths' Everyday Rewards program down pat, it seems they've gone and pulled a fast one on us.
Don't worry, fellow shoppers – we're here to update you on this recent development so you can capitalise on all the savings it offers.
One curious customer discovered that they were no longer prompted at a self-service checkout to use their $10 reward for every 2000 points. In response, they contacted the Everyday Rewards customer service for an explanation.
And as it turns out, Woolworths has made a subtle yet significant change to the program in response to shifting customer attitudes.
'It was explained to me by Everyday Rewards customer service that you now have to tap the orange tab on the self-serve screen to redeem,' the inquisitive shopper shared on a popular forum website.
'Not sure how long this has been a thing, but I remember it was automatically prompted at checkout... Good to know how to redeem it at self-serve since they never explain that to anyone.'
Why was this change made, you ask? According to an Everyday Rewards spokesperson, the alteration to the program across all Woolworths stores and BIG W was due to 'significant customer feedback'.
'We have removed the automatic prompt on the self-service screen in Woolworths supermarkets and at BIG W following significant customer feedback showing our members prefer to save their Reward dollars to use after they have accumulated a higher reward amount, as opposed to redeeming $10 each time they reach 2000 points,' a spokesperson for the supermarket told a news source.
'This allows our members to apply a larger saving to their shop when they need it most.'
Several shoppers chimed in on the forum, expressing their preference to accrue Reward dollars before spending them. 'Maybe there are lots of people who are annoyed at having to hit no over and over because they don't want to spend their reward yet?' one person suggested.
Another shared, 'I let mine go up to $120. Got a full tank of petrol out of it.' A third chimed in, 'Save for Christmas; I have $150 already in the bank.'
There are various ways to accumulate points throughout the year, such as the 'Bank for Christmas' option, where Reward dollars can only be activated during the festive season.
Everyday Rewards points can also be converted into Qantas Points or redeemed as fuel discounts at participating Ampol and EG Ampol locations.
However, not everyone is thrilled with the changes. Some customers perceive the 'hidden' discount at the checkout as 'scammy behaviour'. Others argue that rising grocery costs overshadow the potential benefits of saving rewards for Christmas.
'Save for Christmas just means that your $10 will be worth less and therefore less of an expense to Woolworths,' one wary shopper pointed out.
So, what does all of this mean for us? Well, it's quite simple! The next time you visit a Woolies store and head towards the self-service checkout, keep an eye out for the orange tab on the screen. That's where your well-deserved Reward dollars are now stored, eagerly waiting for you to redeem them.
Enjoy your shopping and savings, dear members! If you've noticed any other changes supermarkets have made in the way we shop, please feel free to share them with us in the comments below! We would greatly appreciate your insights!
Don't worry, fellow shoppers – we're here to update you on this recent development so you can capitalise on all the savings it offers.
One curious customer discovered that they were no longer prompted at a self-service checkout to use their $10 reward for every 2000 points. In response, they contacted the Everyday Rewards customer service for an explanation.
And as it turns out, Woolworths has made a subtle yet significant change to the program in response to shifting customer attitudes.
'It was explained to me by Everyday Rewards customer service that you now have to tap the orange tab on the self-serve screen to redeem,' the inquisitive shopper shared on a popular forum website.
'Not sure how long this has been a thing, but I remember it was automatically prompted at checkout... Good to know how to redeem it at self-serve since they never explain that to anyone.'
Why was this change made, you ask? According to an Everyday Rewards spokesperson, the alteration to the program across all Woolworths stores and BIG W was due to 'significant customer feedback'.
'We have removed the automatic prompt on the self-service screen in Woolworths supermarkets and at BIG W following significant customer feedback showing our members prefer to save their Reward dollars to use after they have accumulated a higher reward amount, as opposed to redeeming $10 each time they reach 2000 points,' a spokesperson for the supermarket told a news source.
'This allows our members to apply a larger saving to their shop when they need it most.'
Several shoppers chimed in on the forum, expressing their preference to accrue Reward dollars before spending them. 'Maybe there are lots of people who are annoyed at having to hit no over and over because they don't want to spend their reward yet?' one person suggested.
Another shared, 'I let mine go up to $120. Got a full tank of petrol out of it.' A third chimed in, 'Save for Christmas; I have $150 already in the bank.'
There are various ways to accumulate points throughout the year, such as the 'Bank for Christmas' option, where Reward dollars can only be activated during the festive season.
Everyday Rewards points can also be converted into Qantas Points or redeemed as fuel discounts at participating Ampol and EG Ampol locations.
However, not everyone is thrilled with the changes. Some customers perceive the 'hidden' discount at the checkout as 'scammy behaviour'. Others argue that rising grocery costs overshadow the potential benefits of saving rewards for Christmas.
'Save for Christmas just means that your $10 will be worth less and therefore less of an expense to Woolworths,' one wary shopper pointed out.
Key Takeaways
- Woolworths has made a subtle change to its Everyday Rewards program, removing the automatic prompt at self-service checkouts to redeem a $10 reward for every 2000 points.
- The change was made following significant customer feedback, with many members preferring to save their Reward dollars for a larger purchase or during the festive season.
- Shoppers can still redeem their rewards dollars at the checkout by selecting 'Reward dollars' on the payment screen.
- Despite some customers preferring the original automatic prompt, many others appreciate the option to save up their rewards for later use.
So, what does all of this mean for us? Well, it's quite simple! The next time you visit a Woolies store and head towards the self-service checkout, keep an eye out for the orange tab on the screen. That's where your well-deserved Reward dollars are now stored, eagerly waiting for you to redeem them.
Enjoy your shopping and savings, dear members! If you've noticed any other changes supermarkets have made in the way we shop, please feel free to share them with us in the comments below! We would greatly appreciate your insights!