Woolworths, Coles, IGA or Aldi? Find out which supermarket was crowned 'Supermarket of the Year'
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Aldi has been named Australia's "Supermarket of the Year" for the second year in a row, according to a new survey.
The German discount supermarket beat out Woolworths, Coles and IGA in the customer satisfaction ratings compiled by marketing research and polling company Roy Morgan.
ALDI bagged the top prize for “Supermarket of the Year”. Credit: Roy Morgan.
With over 95 per cent customer satisfaction out of the 60,000 Aussies surveyed by the company, Aldi has cemented itself as one of the most trusted brands in Australia – even during a year full of challenges.
ALDImobile also took the top spot for "Mobile Phone Service Provider of the Year", beating out leading mobile service providers Telstra and Optus.
Roy Morgan CEO Michele Levine explained that ALDI's superb customer service has most likely prompted the participants to vote for the retailer.
"Aldi supermarkets won nine monthly awards during 2021 and with an average customer satisfaction of over 95 per cent couldn't be matched in taking out their fifth win in the annual award,” she said.
"The high level of customer satisfaction for the two Aldi brands is matched by the high level of trust people have in Aldi - consistently one of Australia's most trusted."
ALDI received over 95 per cent customer satisfaction rate out of the 60,000 Aussies surveyed by marketing research company Roy Morgan. Credit: Getty Images.
Aldi Australia Group Director, Simon Padovani-Ginies, said that the company was honoured to have received the special award for the second year in a row.
He quipped: "This recognition and acknowledgement only further cements the importance of our commitment and mission to continue to provide the highest quality products at the lowest prices in the market."
So if you're looking for a supermarket that will give you the best bang for your buck AND keep you coming back for more, Aldi is the clear choice.
Other winners in their respective categories include Bunnings Warehouse, JB Hi-Fi, Commonwealth Bank, Myer, Grill'd, Subway and Costco.
- Auto Store of the Year: Autopro (NEW)
- Coffee Shop of the Year: Donut King
- Clothing Store of the Year: Suzanne Grae
- Department Store of the Year: Myer
- Discount Department Store of the Year: Costco
- Discount Variety Store of the Year: The Reject Shop
- Furniture/Electrical Store of the Year: JB Hi-Fi
- *Major Furniture/Electrical Store of the Year: JB Hi-Fi
- Hardware Store of the Year: Bunnings Warehouse
- Chemist/Pharmacy of the Year: Discount Drug Stores
- Quick Service Restaurant of the Year: Grill’d
- *Major Quick Service Restaurant of the Year: Subway
- Liquor Store of the Year: Cellarbrations (NEW)
- Shoe Store of the Year: Skechers (NEW)
- Sports Store of the Year: Rebel
- Supermarket of the Year: ALDI
For the full list of winners, please visit this link. How do these accolades compare with your personal experience?
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