Woolworths' BIG change: They’re doing what with their shopping trolleys?!
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Shopping trolleys have always been a trusty companion during our grocery shopping trips. But have you ever dreamed of a world where the humble shopping trolley got a much-needed makeover?
The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.
Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.
This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.
A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.
But as fantastic as this sounds, these dividers come at a price: $35, to be exact.
The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.
Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.
The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.
Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.
She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.
You can watch the 2023 Living Health Report here:
The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.
One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’
Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.
As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.
We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!
The supermarket giant Woolworths seems to be living in that world, as they’re rolling out a significant and unique change to their in-store shopping trolleys. This initiative is a bold move that aims to encourage healthier food choices when shopping.
Sounds promising, doesn't it? But now, you must be wondering—what’s the catch? We’re afraid there is one, and it’s fairly sizeable too.
This joint initiative between Woolworths and Healthylife—a pharmacy and wellbeing website—is an optional in-store trolley ‘divider’ for shoppers to sort their groceries into five labelled compartments: fruit, vegetables and legumes, grains, meat, and dairy.
A 'sometimes' food compartment is also included, presumably for those cheeky treats we sometimes can’t resist.
Woolworths offers ‘dividers’ for shoppers’ trolleys in store. Credit: Healthylife
But as fantastic as this sounds, these dividers come at a price: $35, to be exact.
The divisive (pun intended) introduction of trolley dividers is Woolworths’ and Healthylife’s response to concerns about Australians’ diets and lifestyles.
Healthylife claimed to have examined data from 900 million customer transactions at Woolworths, finding that Aussies are not purchasing enough groceries from essential food groups.
The trolley dividers come in different sizes and have allocated categories for supermarket items. Credit: Healthylife
The dividers can be an eye-opening accessory in your trolley by helping you keep track of your intake of different food groups. They can provide a reality check on whether you're achieving the recommended intake of fruits, vegetables, grains, proteins and dairy–or if their place is being occupied by chocolate bars and chips.
Simone Austin, Healthylife's Chief Health Officer, said on the company's 2023 Living Healthy Report promotional video that Australians lost '5 million years of healthy living' in 2018 due to 'premature death and living with non-fatal illness'.
She further stated that the 'burden of disease' in Australia could be significantly lowered by adopting healthier lifestyle choices, including sleep, diet and exercise.
You can watch the 2023 Living Health Report here:
The innovative shopping trolley dividers are another attempt to steer shoppers in the right direction nutritionally. However, given the economic pressures, one does wonder if the $35 charge may prove too large of an obstacle for many.
One social media user shared their thoughts about these trolley dividers online: ‘Their answer to the cost of living crisis (and subsequent dietary deficiencies) is to encourage you to spend $35 on a divider which highlights how much you CAN'T afford to pay for the nutrient rich foods???’
Shoppers can’t help but notice that the introduction of these new dividers comes at a time when everyone grapples with significant hikes in the cost of living, with prices of groceries and other essential items rising exponentially.
As we always encourage, it's essential to maintain a balanced diet for a healthier life. Whether the trolley dividers help achieve this balance, only time and your shopping patterns will tell.
We eagerly await your thoughts on Woolworths' shopping trolley revamp! Would you invest in a $35 divider to aid healthier purchases, or does the price tag seem too steep? Let us know in the comments!
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