Woolworths’ decision on iconic ANZAC Day tradition leaves veterans outraged: ‘It’s common courtesy’
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ANZAC Day is a time of remembrance and respect when Australians and New Zealanders honour the sacrifices of those who have served and continue to serve in our armed forces.
It's a day steeped in tradition, and one of those traditions has been the availability of special ANZAC biscuit tins sold through various retailers, with a portion of the proceeds going to support veterans and their families.
However, this year, Woolworths has made the controversial decision not to stock these commemorative tins, and the backlash from the veteran community has been swift and severe.
The Bakers Finest RSL ANZAC biscuit tins, which feature alternative designs commemorating different wars and conflicts, have become collectors' items over the years.
They are more than just a sweet treat; they symbolise support and remembrance, with profits aiding the Returned and Services League (RSL) in its mission to assist veterans.
Woolworths' choice to exclude these tins from their shelves this year has been met with disappointment and anger from those who hold the tradition dear.
World War II veteran Jack Bartlett, a former Chief Petty Officer on Her Majesty’s Australian Ship (HMAS) Manoora, expressed his dismay at the decision.
At 100 years old, Bartlett's connection to ANZAC Day is deeply personal.
'I collect those tins and value them greatly because of my association. I'm very, very sorry to hear that Woolworths won't do it (sell them),' he said in an interview with 2GB's Ben Fordham.
'It's such a small thing for such a big shopping conglomerate to do. I don't think it's very, very much to ask them to continue what they've done for some time.’
‘In January 1942, I, along with thousands of young men, took up arms to defend this country with one thought in mind: to live our way of life,' he added.
'We fought and won, and I think that it is only common courtesy to ask the leaders of our industry to support us in our hour of need.'
The move by Woolworths is particularly puzzling given that the supermarket chain sells ANZAC biscuits year-round and is the exclusive retailer of ANZAC Appeal badges in the country.
This inconsistency has not gone unnoticed, with One Nation leader Pauline Hanson voicing her continued boycott of Woolworths following their earlier decision to stop selling Australia Day merchandise.
'If Woolworths isn't interested in celebrating Australia and doing everything it can to support our veterans through organisations like the RSL, then I'm proud to continue to boycott Woolworths,' she encouraged others to follow suit.
In response to the outcry, a Woolworths spokesperson highlighted the company's track record of supporting Anzac-associated appeals, with almost $13 million raised over the last decade.
‘Our teams nationwide are pleased to again be proudly supporting this year's ANZAC Appeal as we're the only supermarket to stock the appeal's badges with all funds for sales going to the RSL,' the spokesperson said.
'We sell Bakers Finest ANZAC biscuits in our stores all year round, this product is endorsed by the RSL and generates revenue for the RSL to support veterans and their families.'
Despite these efforts, the decision not to stock the special ANZAC biscuit tins has struck a chord with many Australians who see it as a missed opportunity to show support for a revered tradition.
RSL Victoria, which manages the partnership with Woolworths, confirmed that the supermarket would be stocking ANZAC Appeal badges soon.
'The RSL and Woolworths have an ongoing and valued partnership, providing ongoing support to veterans and their families across Australia,' the spokesperson said.
'Over the last ten years, Woolworths has raised more than $13 million during both our ANZAC and Poppy Appeals by making badges available for purchase in stores, providing direct and crucial support to the veteran community nationwide.’
'This support continues in 2024, with Woolworths once again stocking ANZAC and Poppy Appeal badges for purchase.'
What are your thoughts on Woolworths' decision not to stock the ANZAC biscuit tins this year? Share your views in the comments below.
It's a day steeped in tradition, and one of those traditions has been the availability of special ANZAC biscuit tins sold through various retailers, with a portion of the proceeds going to support veterans and their families.
However, this year, Woolworths has made the controversial decision not to stock these commemorative tins, and the backlash from the veteran community has been swift and severe.
The Bakers Finest RSL ANZAC biscuit tins, which feature alternative designs commemorating different wars and conflicts, have become collectors' items over the years.
They are more than just a sweet treat; they symbolise support and remembrance, with profits aiding the Returned and Services League (RSL) in its mission to assist veterans.
Veterans sparked outrage when Woolworths decided not to stock the limited-edition ANZAC biscuit tins. Credit: RSL Australia
Woolworths' choice to exclude these tins from their shelves this year has been met with disappointment and anger from those who hold the tradition dear.
World War II veteran Jack Bartlett, a former Chief Petty Officer on Her Majesty’s Australian Ship (HMAS) Manoora, expressed his dismay at the decision.
At 100 years old, Bartlett's connection to ANZAC Day is deeply personal.
'I collect those tins and value them greatly because of my association. I'm very, very sorry to hear that Woolworths won't do it (sell them),' he said in an interview with 2GB's Ben Fordham.
'It's such a small thing for such a big shopping conglomerate to do. I don't think it's very, very much to ask them to continue what they've done for some time.’
‘In January 1942, I, along with thousands of young men, took up arms to defend this country with one thought in mind: to live our way of life,' he added.
'We fought and won, and I think that it is only common courtesy to ask the leaders of our industry to support us in our hour of need.'
The move by Woolworths is particularly puzzling given that the supermarket chain sells ANZAC biscuits year-round and is the exclusive retailer of ANZAC Appeal badges in the country.
This inconsistency has not gone unnoticed, with One Nation leader Pauline Hanson voicing her continued boycott of Woolworths following their earlier decision to stop selling Australia Day merchandise.
'If Woolworths isn't interested in celebrating Australia and doing everything it can to support our veterans through organisations like the RSL, then I'm proud to continue to boycott Woolworths,' she encouraged others to follow suit.
In response to the outcry, a Woolworths spokesperson highlighted the company's track record of supporting Anzac-associated appeals, with almost $13 million raised over the last decade.
‘Our teams nationwide are pleased to again be proudly supporting this year's ANZAC Appeal as we're the only supermarket to stock the appeal's badges with all funds for sales going to the RSL,' the spokesperson said.
'We sell Bakers Finest ANZAC biscuits in our stores all year round, this product is endorsed by the RSL and generates revenue for the RSL to support veterans and their families.'
Despite these efforts, the decision not to stock the special ANZAC biscuit tins has struck a chord with many Australians who see it as a missed opportunity to show support for a revered tradition.
RSL Victoria, which manages the partnership with Woolworths, confirmed that the supermarket would be stocking ANZAC Appeal badges soon.
'The RSL and Woolworths have an ongoing and valued partnership, providing ongoing support to veterans and their families across Australia,' the spokesperson said.
'Over the last ten years, Woolworths has raised more than $13 million during both our ANZAC and Poppy Appeals by making badges available for purchase in stores, providing direct and crucial support to the veteran community nationwide.’
'This support continues in 2024, with Woolworths once again stocking ANZAC and Poppy Appeal badges for purchase.'
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