Will the Coles milk buyout affect farmers and upend the market?
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With the cost of living sky-high these days, there's no denying how much easier it is to shop online. You don't have to battle with the traffic, nor do you need to go out of your way to get to a particular store.
One of the added bonuses of buying groceries online is that you're free to leisurely compare and research prices—something we here at the SDC always do before checking out our shopping cart.
The ability to compare has been a blessing for countless regular shoppers, yet it also has advantages and disadvantages.
As we know, the more competition there is among goods and services, the more likely customers will get a better deal. However, if too much competition becomes a concern, this could negatively affect the market.
This is the situation that has come up for Australian farmers and shoppers alike in the wake of a proposed bid by Coles to buy two milk processing facilities in Victoria and New South Wales, which Canadian dairy company Saputo currently operates.
On the surface, it seems like Coles is just beefing up its business, but unfortunately, concerns have been raised over how this may affect milk prices for dairy farmers, leading consumer watchdog the Australian Competition and Consumer Commission (ACCC) to launch an investigation of this particular bid.
How the results of the investigation turn out may have significant impacts on farmers and consumers alike.
NSW Farmers' Dairy Chair Phil Ryan is among those expressing their fears over the results of Coles' acquisition.
In a discussion with a news source, he said that if the bid goes through, there's a chance that some farmers could go out of business because of the potential reduction in the farmgate prices they receive for their milk.
'We've seen, with dollar-a-litre milk, the damage that has done to the dairy industry, and those concerns are still front of mind for many farmers,' he said.
'That competitive struggle for milk is a very advantageous and necessary thing for farmers in NSW to remain profitable and sustainable into the future.'
Coles Chief Executive Leah Weckert, however, believes that industry fears can be assuaged.
'We see no lessening of competition in any relevant market, noting that Coles already acquires approximately 80 per cent of the volumes at the facilities,' she said in a statement.
The ACCC will also consider the chances of Saputo leaving the NSW milk market should the bid be successful. Deputy Chair Mick Keogh is adamant that the market must remain competitive for farmers to continue to receive fair farmgate prices for their milk.
'If Saputo does exit NSW as a result of the acquisition, this would leave limited competition in regions of NSW, which could result in farmers receiving lower prices for their raw milk,' he said.
The same applies if Coles' bid is successful. This will not only increase the supermarket's own holdings, but it would mean that there is less selection on offer in terms of dairy products. Imagine fewer local and smaller processor milk on the shelves, only to be replaced by Coles's own milk.
It's too early to determine the fate of the bid yet, but we here at the SDC hope that the ACCC's investigation will ensure that a fair outcome is reached for both sides—farmers and customers alike.
We'll make sure to keep you updated should any changes to the price of milk be brought about by this bid. Stay tuned for more updates!
What are your thoughts on this announcement, members? Do you think that Coles’ acquisition of the two milk processing facilities may negatively impact the dairy market? Feel free to comment below!
One of the added bonuses of buying groceries online is that you're free to leisurely compare and research prices—something we here at the SDC always do before checking out our shopping cart.
The ability to compare has been a blessing for countless regular shoppers, yet it also has advantages and disadvantages.
As we know, the more competition there is among goods and services, the more likely customers will get a better deal. However, if too much competition becomes a concern, this could negatively affect the market.
This is the situation that has come up for Australian farmers and shoppers alike in the wake of a proposed bid by Coles to buy two milk processing facilities in Victoria and New South Wales, which Canadian dairy company Saputo currently operates.
On the surface, it seems like Coles is just beefing up its business, but unfortunately, concerns have been raised over how this may affect milk prices for dairy farmers, leading consumer watchdog the Australian Competition and Consumer Commission (ACCC) to launch an investigation of this particular bid.
How the results of the investigation turn out may have significant impacts on farmers and consumers alike.
NSW Farmers' Dairy Chair Phil Ryan is among those expressing their fears over the results of Coles' acquisition.
In a discussion with a news source, he said that if the bid goes through, there's a chance that some farmers could go out of business because of the potential reduction in the farmgate prices they receive for their milk.
'We've seen, with dollar-a-litre milk, the damage that has done to the dairy industry, and those concerns are still front of mind for many farmers,' he said.
'That competitive struggle for milk is a very advantageous and necessary thing for farmers in NSW to remain profitable and sustainable into the future.'
Coles Chief Executive Leah Weckert, however, believes that industry fears can be assuaged.
'We see no lessening of competition in any relevant market, noting that Coles already acquires approximately 80 per cent of the volumes at the facilities,' she said in a statement.
The ACCC will also consider the chances of Saputo leaving the NSW milk market should the bid be successful. Deputy Chair Mick Keogh is adamant that the market must remain competitive for farmers to continue to receive fair farmgate prices for their milk.
'If Saputo does exit NSW as a result of the acquisition, this would leave limited competition in regions of NSW, which could result in farmers receiving lower prices for their raw milk,' he said.
The same applies if Coles' bid is successful. This will not only increase the supermarket's own holdings, but it would mean that there is less selection on offer in terms of dairy products. Imagine fewer local and smaller processor milk on the shelves, only to be replaced by Coles's own milk.
Key Takeaways
- Concerns have been raised as Coles supermarket plans to buy two milk processing facilities from Canadian dairy company Saputo.
- Industry players and the Australian Competition and Consumer Commission worry that the buyout may reduce competition at the wholesale level, potentially leading to lower prices for NSW, VIC and even QLD dairy farmers.
- NSW Farmers' Dairy Chair, Phil Ryan, expressed fear that the acquisition could force some farmers out of business due to potentially lower farmgate milk prices.
- If the acquisition is successful, it will mark the first time a supermarket owns and operates its own milk processing facilities, which could reduce the variety of local and smaller processor milk on the shelves.
It's too early to determine the fate of the bid yet, but we here at the SDC hope that the ACCC's investigation will ensure that a fair outcome is reached for both sides—farmers and customers alike.
We'll make sure to keep you updated should any changes to the price of milk be brought about by this bid. Stay tuned for more updates!
What are your thoughts on this announcement, members? Do you think that Coles’ acquisition of the two milk processing facilities may negatively impact the dairy market? Feel free to comment below!