Why social media can’t get enough of Kmart’s new $8 item

If you’ve ever strolled through Kmart thinking there’s nothing left that could truly wow you, it might be time to reconsider.

The retailer’s newest addition has beauty lovers buzzing, with an affordable product that’s creating a stir online well before the rest of its range even launches.

This latest find is proving that Kmart still knows how to catch shoppers off guard.


What’s all the fuss about? Well, these Peel-Off Liner Stains are the latest lip trend to go viral, and for good reason.

Early birds have managed to get their hands on them ahead of the official launch, and the results are popping up all over social media TikTok’s For You Page (FYP).

The videos are as addictive as they are satisfying—watching the peel-and-reveal moment is almost as fun as the product itself!


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Kmart’s new $8 OXX Peel-Off Liner Stains trend on social media as peel-and-reveal videos rack up thousands of views. Credit: Kmart


If you’re new to the world of peel-off lip products, here’s the scoop: you apply the stain to your lips, let it dry, and then peel it off to reveal a vibrant, transfer-proof colour that lasts all day.

No more worrying about lipstick smudging onto your coffee cup or disappearing after your morning tea.

It’s a beauty hack that’s been loved by celebrities and makeup artists for years, but until now, it’s rarely been this affordable or accessible.


Kmart’s OXX Peel-Off Liner Stains come in four flattering shades, Red, Strawberry, Mauve, and Nude, so whether you’re after a bold pop of colour or a subtle everyday look, there’s something for everyone. And at just $8 a pop, you can afford to try them all!

The magic is in the 'peel-and-reveal' moment. There’s something oddly satisfying about peeling off the dried layer to uncover a perfectly stained pout underneath.

It’s a bit like those peel-off face masks we all secretly love, but for your lips! Social media users are raving about how easy they are to use, how long the colour lasts, and how they don’t budge, even after a cuppa or a cheeky snack.

Some early reactions from beauty lovers include comments such as, 'I can’t believe how well this works for $8!

The colour lasted through my whole day.' Another user shared, 'The peel-off part is so fun, and it actually leaves my lips looking amazing.'

One more added, 'I’ve tried expensive versions, but this is just as good—if not better!'


It’s as easy as 1-2-3: first, apply a generous layer of the stain to clean, dry lips.

Next, wait for it to dry completely, which usually takes about 10–15 minutes—perfect for enjoying a cuppa.

Finally, gently peel off the layer starting from the corner of your lips to reveal a gorgeous, long-lasting tint.

For the best results, exfoliate your lips beforehand and avoid applying any balm or gloss until after you’ve peeled off the stain.

Peel-off stains can be a great option for those of us who want a fuss-free, low-maintenance lip colour that won’t feather into fine lines or require constant touch-ups.

The lightweight formula means you won’t feel like you’re wearing anything at all, and the transfer-proof finish means you can go about your day without worrying about reapplying.


Kmart has long been a favourite for affordable finds, but the OXX Peel-Off Liner Stains prove that you don’t have to spend a fortune to get in on the latest beauty trends.

Whether you’re a makeup enthusiast or just looking for something new to try, these stains are a fun and easy way to update your look.
Key Takeaways

  • Kmart’s new $8 OXX Peel-Off Liner Stains have gone popular on social media thanks to their peel-and-reveal format, with early users sharing videos that have attracted thousands of views.
  • The lip product provides a long-wear, transfer-proof colour, delivering a staying power that is loved by celebs and proving popular with Aussie shoppers.
  • The liner stains are now available in four shades – Red, Strawberry, Mauve, and Nude – and can be purchased in-store now, ahead of the wider OXX Beauty Collection launch next week.
  • Early social media reactions to the peel-off liners have been overwhelmingly positive, with many calling the application process both satisfying and effective.
Have you managed to get your hands on the new OXX Peel-Off Liner Stains? What did you think of the peel-and-reveal process? Did the colour last as long as promised? Share your thoughts, tips, and photos in the comments below.

Read more: ‘Game-changer’: The Kmart item turning offices into cosy havens
 

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