This week, a photo of a tiny sausage roll costing $9 at a cafe set off a fierce debate about 'shrinkflation'—where customers pay more for less—all across Australia.

The photo of the bite-sized package, barely bigger than a serviette, quickly drew the attention of many Aussies, all asking the same question: Aren't prices already expensive enough?

'$8+$1 for sauce. As un-Australian as it gets,' declared one person on Facebook.

'Seriously, nine bucks is ridiculous!' commented another.

An Aussie was charged $9 for a small sausage roll. Credit: Reddit.

On the other hand, some people weren't satisfied with such outrage and argued that the Cairns-based cafe was only charging high prices due to the increased costs it had to bear.

'Well, don't buy it next time,' said one person.

'Small businesses have bills to pay, too, you know. With everything going up in price, to make any money out of the day, these businesses have to put up their prices too.'

Others echoed this sentiment and accused customers of being too willing to pay inflated costs.

'Every day, it's a similar post. They charge it because i****s pay for it,' one commenter argued.

For those who may not be familiar with the term, 'shrinkflation' occurs when brands reduce the size of their products while keeping the same (or even higher) prices. This practice has been happening in Australia and worldwide for years and seems to be on the rise.

We're all aware that food prices are rising, making many wonder if we're getting less value for our money. However, this question is not easy to answer due to the frequent changes in prices and sizes, which are often hard to spot.

In a previous article, we reported that brands like Nescafé, Coke, Snickers, Oreos, Glad Wrap, and Smith's chips, among others, have allegedly reduced the quantity of their products in Australian supermarkets without giving customers prior notice.

Read more about it here.

What causes shrinkflation?

Rising production costs primarily drive shrinkflation. When the prices of ingredients, raw materials, energy, and labour increase, it puts pressure on producers' profit margins.

To combat this, producers sometimes reduce their products' weight, volume, or quantity while maintaining the same price on the label. This helps them protect their profit margins without consumers immediately noticing the change. In this way, they can sustain their sales volume.

Intense competition in the marketplace, especially in industries like food and beverages, also significantly contributes to shrinkflation. With numerous options available, producers strive to keep their customers loyal and their profits intact. This often leads them to resort to tactics like shrinkflation to stay competitive.

Key Takeaways

• A photo of a small sausage roll sold for $9 has caused 'shrinkflation' outrage among Australians.
• The customer bought the sausage roll from a cafe in Cairns, Queensland and was disappointed by its size.
• Some social media users related the price to increased operating costs for small businesses and accused others of being willing to pay inflated prices.

So, members, we'd like to hear your thoughts. Have you also noticed more and more items on supermarket shelves undergoing 'shrinkflation'? Please share your observations with us in the comments below.

 

[Thorsop]

This week, a photo of a tiny sausage roll costing $9 at a cafe set off a fierce debate about 'shrinkflation'—where customers pay more for less—all across Australia.

The photo of the bite-sized package, barely bigger than a serviette, quickly drew the attention of many Aussies, all asking the same question: Aren't prices already expensive enough?

'$8+$1 for sauce. As un-Australian as it gets,' declared one person on Facebook.

'Seriously, nine bucks is ridiculous!' commented another.

View attachment 31043

An Aussie was charged $9 for a small sausage roll. Credit: Reddit.

On the other hand, some people weren't satisfied with such outrage and argued that the Cairns-based cafe was only charging high prices due to the increased costs it had to bear.

'Well, don't buy it next time,' said one person.

'Small businesses have bills to pay, too, you know. With everything going up in price, to make any money out of the day, these businesses have to put up their prices too.'

Others echoed this sentiment and accused customers of being too willing to pay inflated costs.

'Every day, it's a similar post. They charge it because i****s pay for it,' one commenter argued.

For those who may not be familiar with the term, 'shrinkflation' occurs when brands reduce the size of their products while keeping the same (or even higher) prices. This practice has been happening in Australia and worldwide for years and seems to be on the rise.

We're all aware that food prices are rising, making many wonder if we're getting less value for our money. However, this question is not easy to answer due to the frequent changes in prices and sizes, which are often hard to spot.

In a previous article, we reported that brands like Nescafé, Coke, Snickers, Oreos, Glad Wrap, and Smith's chips, among others, have allegedly reduced the quantity of their products in Australian supermarkets without giving customers prior notice.

Read more about it here.

What causes shrinkflation?

Rising production costs primarily drive shrinkflation. When the prices of ingredients, raw materials, energy, and labour increase, it puts pressure on producers' profit margins.

To combat this, producers sometimes reduce their products' weight, volume, or quantity while maintaining the same price on the label. This helps them protect their profit margins without consumers immediately noticing the change. In this way, they can sustain their sales volume.

Intense competition in the marketplace, especially in industries like food and beverages, also significantly contributes to shrinkflation. With numerous options available, producers strive to keep their customers loyal and their profits intact. This often leads them to resort to tactics like shrinkflation to stay competitive.

Key Takeaways

• A photo of a small sausage roll sold for $9 has caused 'shrinkflation' outrage among Australians.
• The customer bought the sausage roll from a cafe in Cairns, Queensland and was disappointed by its size.
• Some social media users related the price to increased operating costs for small businesses and accused others of being willing to pay inflated prices.

So, members, we'd like to hear your thoughts. Have you also noticed more and more items on supermarket shelves undergoing 'shrinkflation'? Please share your observations with us in the comments below.

 

[Thorsop]

This week, a photo of a tiny sausage roll costing $9 at a cafe set off a fierce debate about 'shrinkflation'—where customers pay more for less—all across Australia.

The photo of the bite-sized package, barely bigger than a serviette, quickly drew the attention of many Aussies, all asking the same question: Aren't prices already expensive enough?

'$8+$1 for sauce. As un-Australian as it gets,' declared one person on Facebook.

'Seriously, nine bucks is ridiculous!' commented another.

View attachment 31043

An Aussie was charged $9 for a small sausage roll. Credit: Reddit.

On the other hand, some people weren't satisfied with such outrage and argued that the Cairns-based cafe was only charging high prices due to the increased costs it had to bear.

'Well, don't buy it next time,' said one person.

'Small businesses have bills to pay, too, you know. With everything going up in price, to make any money out of the day, these businesses have to put up their prices too.'

Others echoed this sentiment and accused customers of being too willing to pay inflated costs.

'Every day, it's a similar post. They charge it because i****s pay for it,' one commenter argued.

For those who may not be familiar with the term, 'shrinkflation' occurs when brands reduce the size of their products while keeping the same (or even higher) prices. This practice has been happening in Australia and worldwide for years and seems to be on the rise.

We're all aware that food prices are rising, making many wonder if we're getting less value for our money. However, this question is not easy to answer due to the frequent changes in prices and sizes, which are often hard to spot.

In a previous article, we reported that brands like Nescafé, Coke, Snickers, Oreos, Glad Wrap, and Smith's chips, among others, have allegedly reduced the quantity of their products in Australian supermarkets without giving customers prior notice.

Read more about it here.

What causes shrinkflation?

Rising production costs primarily drive shrinkflation. When the prices of ingredients, raw materials, energy, and labour increase, it puts pressure on producers' profit margins.

To combat this, producers sometimes reduce their products' weight, volume, or quantity while maintaining the same price on the label. This helps them protect their profit margins without consumers immediately noticing the change. In this way, they can sustain their sales volume.

Intense competition in the marketplace, especially in industries like food and beverages, also significantly contributes to shrinkflation. With numerous options available, producers strive to keep their customers loyal and their profits intact. This often leads them to resort to tactics like shrinkflation to stay competitive.

Key Takeaways

• A photo of a small sausage roll sold for $9 has caused 'shrinkflation' outrage among Australians.
• The customer bought the sausage roll from a cafe in Cairns, Queensland and was disappointed by its size.
• Some social media users related the price to increased operating costs for small businesses and accused others of being willing to pay inflated prices.

So, members, we'd like to hear your thoughts. Have you also noticed more and more items on supermarket shelves undergoing 'shrinkflation'? Please share your observations with us in the comments below.

We have noticed this at woollies with nestle milo cereal. We buy the super size box. Was 1.2kg for $10 now it’s 990gms for $10.50

 

[mylittletibbies]

Why are people constantly complaining about what THEY paid for something.
Nobody twists your arm, you don't have to buy it. Ask the price first.
Go home and make your own, when you buy from a cafe etc you are not just paying for the sausage rolls ingredients, the cafe has rent, electricity, someone has to make the damn things and then they have staff wages to serve you. Those expenses are probably more than the ingredients in the sausage.
Eat before you go out or after you get home if you don't want to pay for service.

 

[Jennylolo]

why still buy iy if not happy with the price? One has a choice.

 

[BJM]

That’s a ridiculous price. I’m particular with sausage rolls. Every fortnight I do my shopping and there’s a bakery in Burpengary just north of Brisbane (Qld) that I have found that has really nice good sized sausage rolls with flaky pastry - 2 for $7 (sauce for free)

 

[Stevo114]

The problem with the current inflation cycle is that everybody had it so good for a while that they still insist on living on credit and will pay these prices. Interest rates are pushed up to slow spending but it isn't working and people don't seem to realise this.

if you see a price you don't agree with - don't buy!

 

[mylittletibbies]

That’s a ridiculous price. I’m particular with sausage rolls. Every fortnight I do my shopping and there’s a bakery in Burpengary just north of Brisbane (Qld) that I have found that has really nice good sized sausage rolls with flaky pastry - 2 for $7 (sauce for free)

Very reasonable I think, but are they making any money.
I must admit I don't like bought sausage rolls, they usually are bulked up with breadcrumbs, have no onion in them, and are virtually tasteless.
They need sauce just to taste like anything.
Much prefer my home made ones.
Friends and family always ask me to make them for parties, get together, etc and they always disappear quickly.

 

[Pat T]

This week, a photo of a tiny sausage roll costing $9 at a cafe set off a fierce debate about 'shrinkflation'—where customers pay more for less—all across Australia.

The photo of the bite-sized package, barely bigger than a serviette, quickly drew the attention of many Aussies, all asking the same question: Aren't prices already expensive enough?

'$8+$1 for sauce. As un-Australian as it gets,' declared one person on Facebook.

'Seriously, nine bucks is ridiculous!' commented another.

View attachment 31043

An Aussie was charged $9 for a small sausage roll. Credit: Reddit.

On the other hand, some people weren't satisfied with such outrage and argued that the Cairns-based cafe was only charging high prices due to the increased costs it had to bear.

'Well, don't buy it next time,' said one person.

'Small businesses have bills to pay, too, you know. With everything going up in price, to make any money out of the day, these businesses have to put up their prices too.'

Others echoed this sentiment and accused customers of being too willing to pay inflated costs.

'Every day, it's a similar post. They charge it because i****s pay for it,' one commenter argued.

For those who may not be familiar with the term, 'shrinkflation' occurs when brands reduce the size of their products while keeping the same (or even higher) prices. This practice has been happening in Australia and worldwide for years and seems to be on the rise.

We're all aware that food prices are rising, making many wonder if we're getting less value for our money. However, this question is not easy to answer due to the frequent changes in prices and sizes, which are often hard to spot.

In a previous article, we reported that brands like Nescafé, Coke, Snickers, Oreos, Glad Wrap, and Smith's chips, among others, have allegedly reduced the quantity of their products in Australian supermarkets without giving customers prior notice.

Read more about it here.

What causes shrinkflation?

Rising production costs primarily drive shrinkflation. When the prices of ingredients, raw materials, energy, and labour increase, it puts pressure on producers' profit margins.

To combat this, producers sometimes reduce their products' weight, volume, or quantity while maintaining the same price on the label. This helps them protect their profit margins without consumers immediately noticing the change. In this way, they can sustain their sales volume.

Intense competition in the marketplace, especially in industries like food and beverages, also significantly contributes to shrinkflation. With numerous options available, producers strive to keep their customers loyal and their profits intact. This often leads them to resort to tactics like shrinkflation to stay competitive.

Key Takeaways

• A photo of a small sausage roll sold for $9 has caused 'shrinkflation' outrage among Australians.
• The customer bought the sausage roll from a cafe in Cairns, Queensland and was disappointed by its size.
• Some social media users related the price to increased operating costs for small businesses and accused others of being willing to pay inflated prices.

So, members, we'd like to hear your thoughts. Have you also noticed more and more items on supermarket shelves undergoing 'shrinkflation'? Please share your observations with us in the comments below.

We travel a bit in our caravan. We tried to buy morning tea, lunch and dinner where possible to help the small towns. We now take our own flask and eats and if the prices are too high then we use our own. Some are still reasonable.

 

[Time to chat]

This week, a photo of a tiny sausage roll costing $9 at a cafe set off a fierce debate about 'shrinkflation'—where customers pay more for less—all across Australia.

The photo of the bite-sized package, barely bigger than a serviette, quickly drew the attention of many Aussies, all asking the same question: Aren't prices already expensive enough?

'$8+$1 for sauce. As un-Australian as it gets,' declared one person on Facebook.

'Seriously, nine bucks is ridiculous!' commented another.

View attachment 31043

An Aussie was charged $9 for a small sausage roll. Credit: Reddit.

On the other hand, some people weren't satisfied with such outrage and argued that the Cairns-based cafe was only charging high prices due to the increased costs it had to bear.

'Well, don't buy it next time,' said one person.

'Small businesses have bills to pay, too, you know. With everything going up in price, to make any money out of the day, these businesses have to put up their prices too.'

Others echoed this sentiment and accused customers of being too willing to pay inflated costs.

'Every day, it's a similar post. They charge it because i****s pay for it,' one commenter argued.

For those who may not be familiar with the term, 'shrinkflation' occurs when brands reduce the size of their products while keeping the same (or even higher) prices. This practice has been happening in Australia and worldwide for years and seems to be on the rise.

We're all aware that food prices are rising, making many wonder if we're getting less value for our money. However, this question is not easy to answer due to the frequent changes in prices and sizes, which are often hard to spot.

In a previous article, we reported that brands like Nescafé, Coke, Snickers, Oreos, Glad Wrap, and Smith's chips, among others, have allegedly reduced the quantity of their products in Australian supermarkets without giving customers prior notice.

Read more about it here.

What causes shrinkflation?

Rising production costs primarily drive shrinkflation. When the prices of ingredients, raw materials, energy, and labour increase, it puts pressure on producers' profit margins.

To combat this, producers sometimes reduce their products' weight, volume, or quantity while maintaining the same price on the label. This helps them protect their profit margins without consumers immediately noticing the change. In this way, they can sustain their sales volume.

Intense competition in the marketplace, especially in industries like food and beverages, also significantly contributes to shrinkflation. With numerous options available, producers strive to keep their customers loyal and their profits intact. This often leads them to resort to tactics like shrinkflation to stay competitive.

Key Takeaways

• A photo of a small sausage roll sold for $9 has caused 'shrinkflation' outrage among Australians.
• The customer bought the sausage roll from a cafe in Cairns, Queensland and was disappointed by its size.
• Some social media users related the price to increased operating costs for small businesses and accused others of being willing to pay inflated prices.

So, members, we'd like to hear your thoughts. Have you also noticed more and more items on supermarket shelves undergoing 'shrinkflation'? Please share your observations with us in the comments below.

Businesses have to pay high rents and wages. So you the customer has to cover their costs. If you don’t like it don’t expect any less. You pay for the convenience of just popping in for a snack. Get over it.

 

[AlanQ]

simplest answers I can think of: DON'T BUY. If you have to air your 1st world problems on here, then you clearly can't afford to buy. Old saying, have to ask, you can't afford.

 

[Loubeauxarts]

Very reasonable I think, but are they making any money.
I must admit I don't like bought sausage rolls, they usually are bulked up with breadcrumbs, have no onion in them, and are virtually tasteless.
They need sauce just to taste like anything.
Much prefer my home made ones.
Friends and family always ask me to make them for parties, get together, etc and they always disappear quickly.

They sound delicious. Would love the recipe if you could share it

 

[Singomate]

This week, a photo of a tiny sausage roll costing $9 at a cafe set off a fierce debate about 'shrinkflation'—where customers pay more for less—all across Australia.

The photo of the bite-sized package, barely bigger than a serviette, quickly drew the attention of many Aussies, all asking the same question: Aren't prices already expensive enough?

'$8+$1 for sauce. As un-Australian as it gets,' declared one person on Facebook.

'Seriously, nine bucks is ridiculous!' commented another.

View attachment 31043

An Aussie was charged $9 for a small sausage roll. Credit: Reddit.

On the other hand, some people weren't satisfied with such outrage and argued that the Cairns-based cafe was only charging high prices due to the increased costs it had to bear.

'Well, don't buy it next time,' said one person.

'Small businesses have bills to pay, too, you know. With everything going up in price, to make any money out of the day, these businesses have to put up their prices too.'

Others echoed this sentiment and accused customers of being too willing to pay inflated costs.

'Every day, it's a similar post. They charge it because i****s pay for it,' one commenter argued.

For those who may not be familiar with the term, 'shrinkflation' occurs when brands reduce the size of their products while keeping the same (or even higher) prices. This practice has been happening in Australia and worldwide for years and seems to be on the rise.

We're all aware that food prices are rising, making many wonder if we're getting less value for our money. However, this question is not easy to answer due to the frequent changes in prices and sizes, which are often hard to spot.

In a previous article, we reported that brands like Nescafé, Coke, Snickers, Oreos, Glad Wrap, and Smith's chips, among others, have allegedly reduced the quantity of their products in Australian supermarkets without giving customers prior notice.

Read more about it here.

What causes shrinkflation?

Rising production costs primarily drive shrinkflation. When the prices of ingredients, raw materials, energy, and labour increase, it puts pressure on producers' profit margins.

To combat this, producers sometimes reduce their products' weight, volume, or quantity while maintaining the same price on the label. This helps them protect their profit margins without consumers immediately noticing the change. In this way, they can sustain their sales volume.

Intense competition in the marketplace, especially in industries like food and beverages, also significantly contributes to shrinkflation. With numerous options available, producers strive to keep their customers loyal and their profits intact. This often leads them to resort to tactics like shrinkflation to stay competitive.

Key Takeaways

• A photo of a small sausage roll sold for $9 has caused 'shrinkflation' outrage among Australians.
• The customer bought the sausage roll from a cafe in Cairns, Queensland and was disappointed by its size.
• Some social media users related the price to increased operating costs for small businesses and accused others of being willing to pay inflated prices.

So, members, we'd like to hear your thoughts. Have you also noticed more and more items on supermarket shelves undergoing 'shrinkflation'? Please share your observations with us in the comments below.

How does an intelligent adult say this a fair price I really think people have been brainwashed by the Banks Giant retailers and oil companies, also throw in the overpaid Politicians.

 

[margaretritchie48]

Why are people constantly complaining about what THEY paid for something.
Nobody twists your arm, you don't have to buy it. Ask the price first.
Go home and make your own, when you buy from a cafe etc you are not just paying for the sausage rolls ingredients, the cafe has rent, electricity, someone has to make the damn things and then they have staff wages to serve you. Those expenses are probably more than the ingredients in the sausage.
Eat before you go out or after you get home if you don't want to pay for service.

agree

 

[Loubeauxarts]

That is the price you pay for convenience. Popping into a cafe for a snack and a cuppa is now a luxury, especially if you are on the pension You are hard pressed to buy a pie with sauce for less than $10 these days. Not that I'm complaining, on the contrary, I appreciate the little things in life and still treat myself to a meal out occasionally. We are blessed to live in this glorious country and, because we can't do it every day, when we do eat out it is a treat

 

[Anoush]

don't buy it or anything else you feel is to expensive

 

[Ronloby]

THINK before you buy. Is it worth the money? if not give it a miss. Simple.

 

[David567]

This week, a photo of a tiny sausage roll costing $9 at a cafe set off a fierce debate about 'shrinkflation'—where customers pay more for less—all across Australia.

The photo of the bite-sized package, barely bigger than a serviette, quickly drew the attention of many Aussies, all asking the same question: Aren't prices already expensive enough?

'$8+$1 for sauce. As un-Australian as it gets,' declared one person on Facebook.

'Seriously, nine bucks is ridiculous!' commented another.

View attachment 31043

An Aussie was charged $9 for a small sausage roll. Credit: Reddit.

On the other hand, some people weren't satisfied with such outrage and argued that the Cairns-based cafe was only charging high prices due to the increased costs it had to bear.

'Well, don't buy it next time,' said one person.

'Small businesses have bills to pay, too, you know. With everything going up in price, to make any money out of the day, these businesses have to put up their prices too.'

Others echoed this sentiment and accused customers of being too willing to pay inflated costs.

'Every day, it's a similar post. They charge it because i****s pay for it,' one commenter argued.

For those who may not be familiar with the term, 'shrinkflation' occurs when brands reduce the size of their products while keeping the same (or even higher) prices. This practice has been happening in Australia and worldwide for years and seems to be on the rise.

We're all aware that food prices are rising, making many wonder if we're getting less value for our money. However, this question is not easy to answer due to the frequent changes in prices and sizes, which are often hard to spot.

In a previous article, we reported that brands like Nescafé, Coke, Snickers, Oreos, Glad Wrap, and Smith's chips, among others, have allegedly reduced the quantity of their products in Australian supermarkets without giving customers prior notice.

Read more about it here.

What causes shrinkflation?

Rising production costs primarily drive shrinkflation. When the prices of ingredients, raw materials, energy, and labour increase, it puts pressure on producers' profit margins.

To combat this, producers sometimes reduce their products' weight, volume, or quantity while maintaining the same price on the label. This helps them protect their profit margins without consumers immediately noticing the change. In this way, they can sustain their sales volume.

Intense competition in the marketplace, especially in industries like food and beverages, also significantly contributes to shrinkflation. With numerous options available, producers strive to keep their customers loyal and their profits intact. This often leads them to resort to tactics like shrinkflation to stay competitive.

Key Takeaways

• A photo of a small sausage roll sold for $9 has caused 'shrinkflation' outrage among Australians.
• The customer bought the sausage roll from a cafe in Cairns, Queensland and was disappointed by its size.
• Some social media users related the price to increased operating costs for small businesses and accused others of being willing to pay inflated prices.

So, members, we'd like to hear your thoughts. Have you also noticed more and more items on supermarket shelves undergoing 'shrinkflation'? Please share your observations with us in the comments below.

I bought a packet of BBQ chips at Aldi the other day. 230g for $1.89. I was just in Woolies and the Smiths chips have dropped to 175g but the price is now $4.00. The used to be 200g.

 

[Tygie]

This week, a photo of a tiny sausage roll costing $9 at a cafe set off a fierce debate about 'shrinkflation'—where customers pay more for less—all across Australia.

The photo of the bite-sized package, barely bigger than a serviette, quickly drew the attention of many Aussies, all asking the same question: Aren't prices already expensive enough?

'$8+$1 for sauce. As un-Australian as it gets,' declared one person on Facebook.

'Seriously, nine bucks is ridiculous!' commented another.

View attachment 31043

An Aussie was charged $9 for a small sausage roll. Credit: Reddit.

On the other hand, some people weren't satisfied with such outrage and argued that the Cairns-based cafe was only charging high prices due to the increased costs it had to bear.

'Well, don't buy it next time,' said one person.

'Small businesses have bills to pay, too, you know. With everything going up in price, to make any money out of the day, these businesses have to put up their prices too.'

Others echoed this sentiment and accused customers of being too willing to pay inflated costs.

'Every day, it's a similar post. They charge it because i****s pay for it,' one commenter argued.

For those who may not be familiar with the term, 'shrinkflation' occurs when brands reduce the size of their products while keeping the same (or even higher) prices. This practice has been happening in Australia and worldwide for years and seems to be on the rise.

We're all aware that food prices are rising, making many wonder if we're getting less value for our money. However, this question is not easy to answer due to the frequent changes in prices and sizes, which are often hard to spot.

In a previous article, we reported that brands like Nescafé, Coke, Snickers, Oreos, Glad Wrap, and Smith's chips, among others, have allegedly reduced the quantity of their products in Australian supermarkets without giving customers prior notice.

Read more about it here.

What causes shrinkflation?

Rising production costs primarily drive shrinkflation. When the prices of ingredients, raw materials, energy, and labour increase, it puts pressure on producers' profit margins.

To combat this, producers sometimes reduce their products' weight, volume, or quantity while maintaining the same price on the label. This helps them protect their profit margins without consumers immediately noticing the change. In this way, they can sustain their sales volume.

Intense competition in the marketplace, especially in industries like food and beverages, also significantly contributes to shrinkflation. With numerous options available, producers strive to keep their customers loyal and their profits intact. This often leads them to resort to tactics like shrinkflation to stay competitive.

Key Takeaways

• A photo of a small sausage roll sold for $9 has caused 'shrinkflation' outrage among Australians.
• The customer bought the sausage roll from a cafe in Cairns, Queensland and was disappointed by its size.
• Some social media users related the price to increased operating costs for small businesses and accused others of being willing to pay inflated prices.

So, members, we'd like to hear your thoughts. Have you also noticed more and more items on supermarket shelves undergoing 'shrinkflation'? Please share your observations with us in the comments below.

That is a kid size sausage roll at a RIPOFF price. Also doesn't look very appetising or appealing. It would wanna taste pretty damn good for that size and price!
They'll sell them at ridiculous prices as long as people are willing to be foolish enough to pay it.
Think i'd rather just go to 7-11 (if theirs didn't have Sulphites) and get one there, they are a good size and a lot cheaper.

 

[Macarj]

I don't understand people you can see the price before you decide to buy are they stupid