Who’s to blame? Coles points fingers over high prices in Senate inquiry

Have you noticed your grocery bills increasing lately? You're not alone. The cost of living is a hot topic for Australians, especially for those in their golden years who are trying to stretch their retirement savings.

But who's to blame for these rising costs? According to Coles, one of Australia's largest supermarket chains, it's not them.

Instead, they're pointing the finger at suppliers and farmers.


In a recent submission to a parliamentary inquiry on supermarket prices, Coles revealed that they have been receiving an average of more than 70 requests weekly for price increases from suppliers and farmers.

This is almost double the number of requests they were receiving just a few years ago.


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Coles is now under a Senate inquiry due to accusations of price gouging under a cost-of-living crisis in Australia. Image: Youtube


Coles suggests that they too are grappling with the same cost pressures that households are facing.

Increased energy, labour, logistics, and packaging costs are all contributing to the rising prices of goods.

Coles told the inquiry, led by Greens Senator Nick McKim, that for every $100 of operating revenue earned, they need at least $73.09 to be spent on buying and getting the products to stores, with the majority of this money going to suppliers.

The next highest expenditures are the wages and benefits, accounting for $11.87 out of every $100.


‘We highly value these long-term partnerships and it is our ambition to continue to build on these successes and contribute to the long-term sustainability of our valued suppliers,’ Coles said.

The supermarket giant also said that its suppliers are subject to the same cost pressures that households in Australia are having trouble with.

‘We work constructively with our suppliers on promotional campaigns to offer great value to customers and to limit or defer the impact of supplier cost price increases to keep costs low for customers,’ the submission said.


However, not everyone agrees with Coles' explanation as leading economist and former Australian Competition and Consumer Commission (ACCC) Chairman, Allan Fels, has suggested that supermarkets are among the businesses that overcharge consumers by leveraging a lack of competition in the market.

He noted that when costs rise, business prices skyrocket, but when they fall, prices are very slow to come back down.

The ACCC has been keeping a close eye on the supermarket industry for many years, investigating allegations of anti-competitive behaviour and price fixing.

However, proving these allegations can be difficult, and the ACCC has often been criticised for not doing enough to protect consumers and small businesses.


Meanwhile, Coles was also accused of doing some sneaky changes to their supermarket aisles before the said senate inquiry.

While it's clear that there are many factors contributing to the rising cost of groceries, it's also clear that more needs to be done to ensure a fair and competitive market.

This includes holding supermarkets accountable for their pricing practices and ensuring they are not abusing their market power at the expense of suppliers, farmers, and ultimately, consumers.

Key Takeaways
  • Coles has cited requests from suppliers and farmers for price increases as a major factor driving up supermarket prices.
  • The supermarket has experienced a significant increase in the number of requests for higher prices, coupled with rising costs in energy, labour, logistics, and packaging.
  • Coles has explained that out of every $100 of operating revenue, a significant majority is spent on purchasing products and getting them to stores, highlighting the role of suppliers in the chain.
  • There are claims by economists that a lack of competition allows supermarkets to overcharge customers, with a suggestion that price reductions do not occur as quickly as price increases.

What are your thoughts on this issue, dear readers? Have you noticed a significant increase in your grocery bills?

Share your experiences and thoughts in the comments below. We'd love to hear from you!
 

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My husband used to work in the fruit & vegetable distribution centre for Woolworths. He worked there for 21 years, before they were all made redundant during covid. Woolworths "agree" on a price with the growers, but when the delivery truck arrives Woolworths tells them that they will pay them less than previously agreed upon - "take it or leave it"! Most farmers/growers have no say in how much they will be paid for their produce, they have to take what they are offered. Or they can look for another buyer - or return with a full truck!
The government can make it law that they pay what they said they would pay, but will they. There are plenty solutions to this if the Government has the guts to do so.
 
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All the supermarkets are telling us is Bull***t. How is it they make Big Profits why all farmers are struggling to just make ends meet? If this situation is not fixed there will be very few farmers/growers left so all our veg/fruit will be imported, costing even more.
 
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The Owners of these Supermarkets are the Khasarian Aschenazi Mafia through Blackrock, Vanguard, Statestreet, they own everything Globally including Our Govts ,Judiciary , Education, Media ,Big Pharma,Food Industry , Religions etc etc, Chuck Swindoll is an expert on them
 
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I was shopping at Coles and went and found a staff member to help me with a price for cleaning wipes, she checked it out and told me that this was $18, she asked me if I would like to buy this, I said No and went back to the isle to look for another brand, and saw this was on special further down the isle for $12.
My Question was why was this still saying $18 at the cash register. You need to check you shopper dockets to make sure that they are passing on the special. They also leave special for the following week still there so you think you are getting a good deal. If you have bought something with a tag still in place, you can ask for a refund and still keep the product, as this was there mistake not yours. Also make sure you check all Price Drops as the register some time still have the old price in the system.
 
Noticed no figures on how much operating revenue goes to shareholders.
How much is it actually costing for staff to walk around picking out customers' orders. I have had groceries delivered when I couldn't leave my husband. No way was I paying enough to cover these costs.
Everyone who shops are covering the cost on their grocery bill. Those who really needing the service could or would be happy to pay a little more. The others can get up and go do their own shopping.
That’s getting into the nitty grits , of people who need help with orders
I bet the pickers are only paid a pittance and customers are charged a high delivery fee should cover their expenses They made all that profit after paying their staff and expenses didn’t they
 
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they pay the Farmers a pitance. Farmers should get together to form their own organisation . This government is doing nothing to stop the gouging, they said competition brings down prices, but when you have a dualopoly then it clearly doesn't . Government needs to get their act together and break up Coles and Woolies, They own the petrol , the Alcohol , the food. this is not competition.
The farmers used to have co-ops to maintain reasonable prices, and have a body to represent them, but in their wisdom the farmers decided to disband the co-ops. Look where it's got them.
 
That’s getting into the nitty grits , of people who need help with orders
I bet the pickers are only paid a pittance and customers are charged a high delivery fee should cover their expenses They made all that profit after paying their staff and expenses didn’t they
The staff will be paid the same hourly rate to pick your order. I'm not suggesting people don't need help, I used it myself, just that this service is adding cost to all our groceries.
 
Dear Coles and WW. Your profits are well known around the country. We know you are full of BS. You are like kids pointing the finger. It was them not us. Wakeup you greedy batards. You are to blame for many small business closing due to your greedy tactics. The more you lie the more business you will lose. (n)
 
Thats right... blame the producer..... what about the non-perishables?
 
I don`t know why supermarkets blame the rise in wages for their workers, as they have more and more self serve and trying to get a checkout with Personal is less and less. Prices go up, but they want us to scan and pack our own. Also why blame the Farmers. Its hard enough to grow Fruit and Vegetables, battling insects, paying for water, fertilizer, and pickers/packers and transport.
 
For what’s it’s worth, I get more promotional discounts through Coles and Flybuy than from Woolies and Everday Rewards, even though prices at both supermarkets are comparable.
 
More bull---t coming from Coles than the cattle supplying the meat they overcharge us for! Enquiry is more of Albosleezy double speak - ACCC is a toothless tiger sprouting banalities but no solution. Time to legislate against these price gougers - not make recommendations and then walk away. Maybe we should walk away from Coles et al - vote with your feet and support local butcher, baker, greengrocer etc. Yes it takes up our valuable time but it is the only way we can get something done in the long term.
 

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