'What a waste of food': Shoppers disappointed over 'completely unnecessary' food item

Grandparents often find ways to make food more appealing to picky grandchildren.

However, a retailer's idea of a fun school lunch has divided shoppers, especially at a time when living costs are at a high.


Kmart recently introduced a Sandwich Cutter ($3) that could transform a humble sandwich into an enticing meal for kids.

Alongside the sandwich cutter were other products like Novelty Ice Gels ($4) and Square Bento Boxes ($12).

The idea is to banish boring everyday lunches and inject a bit of creativity into the meal.


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Kmart recently promoted their new lunchbox collection, including the sandwich cutters. Image Credit: TikTok/Kmart Australia


Instead, it ignited a firestorm of criticism from concerned shoppers.

Some consumers believed that the retail giant encouraged food wastage amid a cost of living crisis.

'Why would I buy the bread cutters and waste half the sandwich when food shopping is already too expensive?' one questioned.

'What a waste of food,' another shopper echoed the sentiment.


The discussion quickly turned to the ethical considerations of food wastage.

'What do you do with the rest of the bread?' another asked.

'Other kids are dying for that whole sandwich,' they added.

'Just give them the sandwich?' a third quipped.

'Completely unnecessary,' a fourth shared. 'If your kids need a sandwich in shapes and everything needing a character or something, step back and level yourself.'
Some shoppers also noticed practicality issues with the product.

'Not the blue sandwich cutter already being broken,' a shopper pointed out.


Despite the backlash, other shoppers also defended the product and its use.

'I turn the crusts into other food or feed our chickens,' a shopper shared, highlighting that the leftovers would not go to waste.

'I wish these were around 20 years ago,' another shopper reminisced.

'It would have saved me so much time not having to make the shapes myself!'

A third simply called the cutters a 'handy' tool.

Watch Kmart's promotional video:

Source: @kmartaustralia/TikTok

The debate around Kmart's Sandwich Cutters raised important questions about food waste and parenting.

It's a reminder that even simple products could have complex implications.

As seniors navigate the challenges of raising grandchildren, it's important to strike a balance between making mealtime enjoyable and teaching kids the value of resources.
Key Takeaways

  • Kmart recently advertised a $3 Sandwich Cutter designed to make children's sandwiches more entertaining.
  • The said item sparked a debate over food waste, as critics questioned the necessity of the product amidst rising food costs.
  • Despite the criticism, some users shared their creative solutions for repurposing sandwich offcuts and expressed their satisfaction with the cutter's convenience.
  • The product was part of a lunchbox range, which included $4 ice gels and $12 bento boxes.
How do you make mealtime fun for your grandchildren without being wasteful? Do you have any tips for repurposing food scraps? Share your thoughts and food-saving tips with us in the comments section!
 
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I've been doing this for years, only I use my cookie cutters or a knife and cut shapes myself
same here the grand daughters luv them. I even make their toast in the morning with cookie cutter shapes.
Started from when they were small. My 11yo still asks for shape toast and still has her own special plate to put them on :)
 
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l was always told to eat my crusts as it would make my hair curl lol
I can remember my grade 2 teacher, I think it was, telling me to eat my crusts or my hair wouldn’t grow curly and I said I didn’t want curly hair. Then, from the age of about 22ish I got it permed and did this for approx. 20 years (I must say I did think quite often that I should have eaten my crusts 😂 ) Then I decided to let it be straight & grew it out and haven’t had another perm since. That was well over 20+ years and still have no intentions to have a perm.
 

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