'What a waste of $36': Shoppers complain about Woolworth's once-beloved dessert item
- Replies 8
When celebrating special occasions, Australians love a good dessert to mark the event.
Supermarket giant Woolworths provides a variety of sweet treats that cater to these moments.
However, one particular item recently became the centre of a not-so-sweet controversy.
The Woolworths smash cake ($36), a hit for its novelty and fun, just faced a barrage of complaints from customers claiming it to be 'stale' and a 'waste of money'.
The smash cake—which features a hard chocolate dome filled with lollies atop a chocolate cake covered in sprinkles—has been a popular choice for parties and celebrations since its launch in September.
Woolworths proudly stated that over 180,000 smash cakes have been sold, with nearly one million cake products from their bakeries flying off the shelves each week.
Despite these impressive numbers, some customers still have a bitter taste in their mouths.
A disgruntled customer took to social media and expressed their dissatisfaction after purchasing the cake for their daughter's 9th birthday.
'It was my daughter's birthday today. She wanted the smash cake. What a waste of $36,' the customer lamented.
'It was disgusting. Doughy and stale. Yuck.'
Other social media users shared the same sentiments with the shopper, with some reporting their cakes were 'stale' or 'melted inside.'
In response to these complaints, a Woolworths spokesperson defended the smash cake.
'Our smash cakes are made fresh offsite, frozen for delivery, and then defrosted in store,' the spokesperson stated.
'The freezing process does not affect the quality of the cake, and it means we're able to sell a wide and delicious range of bakery products all year round.'
While some customers have had less-than-ideal experiences, others have come to the dessert's defence.
Creative shoppers have transformed the smash cake into various forms, such as tennis and soccer balls, and shared their success stories online.
'My son had this cake, and it was actually one of the nicer Woolworths cakes. The chocolate was nice, and a good number of lollies too,' another shopper chimed in.
Another dessert similar to the smash cake—the Cadbury Choc Tops—recently made its way to Woolworths.
While many have declared it a 'winner', some shoppers were still taken aback by the $11.50 price tag.
Despite the cost, food enthusiasts still raved about the ice cream cone's taste and the chocolate at the bottom of the cone.
When it comes to supermarket sweets, it's clear that personal taste and experience could vary.
If you're planning to purchase a Woolworths smash cake or any other dessert item for your next celebration, manage your expectations and be prepared for the possibility of a hit or miss.
Have you had an experience with Woolworths' smash cake or another dessert item that didn't meet your expectations? Do you have a supermarket sweet that's become a staple at your family gatherings? Share your stories with us in the comments below!
Supermarket giant Woolworths provides a variety of sweet treats that cater to these moments.
However, one particular item recently became the centre of a not-so-sweet controversy.
The Woolworths smash cake ($36), a hit for its novelty and fun, just faced a barrage of complaints from customers claiming it to be 'stale' and a 'waste of money'.
The smash cake—which features a hard chocolate dome filled with lollies atop a chocolate cake covered in sprinkles—has been a popular choice for parties and celebrations since its launch in September.
Woolworths proudly stated that over 180,000 smash cakes have been sold, with nearly one million cake products from their bakeries flying off the shelves each week.
Despite these impressive numbers, some customers still have a bitter taste in their mouths.
The Woolworths Smash Cake is a popular dessert item at parties for being a total sweet tooth package. Image Credit: Woolworths
A disgruntled customer took to social media and expressed their dissatisfaction after purchasing the cake for their daughter's 9th birthday.
'It was my daughter's birthday today. She wanted the smash cake. What a waste of $36,' the customer lamented.
'It was disgusting. Doughy and stale. Yuck.'
Other social media users shared the same sentiments with the shopper, with some reporting their cakes were 'stale' or 'melted inside.'
In response to these complaints, a Woolworths spokesperson defended the smash cake.
'Our smash cakes are made fresh offsite, frozen for delivery, and then defrosted in store,' the spokesperson stated.
'The freezing process does not affect the quality of the cake, and it means we're able to sell a wide and delicious range of bakery products all year round.'
While some customers have had less-than-ideal experiences, others have come to the dessert's defence.
Creative shoppers have transformed the smash cake into various forms, such as tennis and soccer balls, and shared their success stories online.
'My son had this cake, and it was actually one of the nicer Woolworths cakes. The chocolate was nice, and a good number of lollies too,' another shopper chimed in.
Another dessert similar to the smash cake—the Cadbury Choc Tops—recently made its way to Woolworths.
While many have declared it a 'winner', some shoppers were still taken aback by the $11.50 price tag.
Despite the cost, food enthusiasts still raved about the ice cream cone's taste and the chocolate at the bottom of the cone.
When it comes to supermarket sweets, it's clear that personal taste and experience could vary.
If you're planning to purchase a Woolworths smash cake or any other dessert item for your next celebration, manage your expectations and be prepared for the possibility of a hit or miss.
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