'What a bargain': Woolworths issues apology over clearance price tag mistake

In the age of social media, it takes little time for a slip-up to spread to different corners of the world.

Whether it's a funny video or a product that could rip some customers off, social media users find ways to make people accountable.

Woolworths recently found itself in hot water over a pricing error that left customers fuming and started a heated debate about the cost of necessities.


The controversy began when a Woolworths shopper shared a photo showing a yellow clearance price tag of $11 placed next to a pack of Ingham's Chicken Munchies Original.

The yellow clearance price tag also stated that the original price of the item was $13.

However, the original white price tag still showed the product's actual price of $10.

'Great prices. What a bargain,' the anonymous shopper wrote.


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The confusing price tag sparked outrage among social media users and shoppers. Image Credit: Facebook/Meanwhile in Australia


Many commenters expressed their outrage about the pricing blunder.

They suggested that this was a supermarket's attempt to 'steal from the public and farmers'.

'That's exactly the problem the ACCC were told about. Coles was also ordered to court for ripping us off,' a shopper commented on the post.

'Unless the CEOs and board of directors face jail time over this, nothing will change. A fine is simply the cost of business,' another replied.


Some shared their shopping tips to avoid paying more than the supposed amount.

'Always look under their clearance and specials labels,' a third advised fellow shoppers.

Others suggested more drastic measures, such as boycotting the supermarket giants and going to ALDI or local markets for their weekly shopping.

Amid the chaos online, a Woolworths spokesperson addressed the issue.

According to the statement, the confusion was the result of human error.

The old white shelf label, which stated the original price, had not been removed before adding the clearance price.

'We apologise to our customers at this store for any confusion caused,' the spokesperson concluded.


The blunder coincided with the Australian Competition and Consumer Commission (ACCC) and their actions against Woolworths and Coles for allegedly misleading shoppers with 'sale prices'.

According to several claims, the supermarkets increase product prices first before promoting them as 'discounted'.

Consumer champion group CHOICE also indicated that these supermarkets also use misleading marketing tactics that have been fooling many Aussie shoppers.

In more recent news, a NSW local confronted Woolworths' current CEO, Amanda Bardwell, over allegations of price gouging amid the cost-of-living crisis.

A Woolworths staff member responded to the customer that prices had been lowered across the store.

Meanwhile, Ms Bardwell stated that the team is doing everything they can to support customers.
Key Takeaways

  • A Woolworths customer shared a photo of a clearance price tag showing an increased price over the original cost.
  • Woolworths explained the situation as a human error, stating that an old price tag of $10 was not removed when the clearance price was updated to $11.
  • The incident occurred amid broader scrutiny of supermarket pricing practices, as both Woolworths and Coles faced legal action from the ACCC.
  • Woolworths apologised for the confusion caused and reminded customers that price tags are often updated manually by employees.
Have you encountered similar pricing errors during your shopping trips? How do you make sure you're getting the best value for your money? We would love to hear your thoughts and shopping tips in the comments section below.
 
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