Unlock secret to luxurious beauty on budget at Woolies—find out how!
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The quest for affordable luxury in beauty products is like the search for the Holy Grail – elusive but incredibly rewarding when found.
For our discerning members who appreciate the finer things in life without wanting to splurge their savings, Woolworths has introduced a new beauty brand that's causing quite a stir.
Châlon Paris, a luxe-for-less beauty brand, is the latest addition to Woolies' shelves, and it's already being hailed as a game-changer in the world of affordable luxury.
Imagine the allure of Paris, the city of lights, love, and legendary perfumeries, distilled into a range of hand and body care products that won't break the bank.
That's the promise of Chalon Hand Wash Rose & Sandalwood 380ml ($10), also available in Mandarin & Basil and Lavender & Chamomile for the same price.
This brand brings the sophistication of French fragrance to your daily routine, and it is available exclusively at Woolworths.
Entrepreneur Jaimee Lupton is the brainchild behind this innovative brand. She previously captivated the market with her affordable haircare brand Monday.
With Châlon Paris, Lupton continues her mission to democratise luxury, making it accessible to all.
She understands consumers crave high-quality, beautifully scented products without an exorbitant price tag.
‘I saw a lack of luxuriously fragranced hand and body care at mass and wanted to make beautifully scented, stylishly packaged products that are both accessible and attainable,’ Lupton said.
‘Hand and body care especially has become a real focus for consumers, and we’re seeing the “skinification” of the body care category in a similar way that we saw with haircare ingredients and products previously.’
‘With Châlon, we have worked hard to refine our premium formulations to contain only high-quality, functional ingredients such as hyaluronic acid and sustainably sourced fragrance and essential oils.’
After the widespread adoption of Monday Haircare, launched at Coles in March 2020 and now available in 40 countries, Ms Lupton observed a growing demand for high-value and uncompromising quality across various aspects of their lives.
‘Our approach with Monday really demonstrated that people have an appetite for a premium product and modern values,’ she explained.
‘I believe everyone should be able to experience luxury in their every day – and that good design and high-quality formulations shouldn’t only be available to those who pay a premium for them.’
‘Châlon’s line takes an elevated approach to its design, fragrance and ingredients, but will be available at an accessible price point and with major retailers around the world.’
‘It is also Leaping Bunny approved.’
Even though the products have only recently arrived on supermarket shelves, shoppers have quickly purchased them.
‘Early on, we knew fragrance would be at the very core of the Châlon brand, so we worked with Parisian perfumer Alexandre Freile to refine hero scents,’ Ms Lupton continued.
‘To me, a signifier of a luxury beauty product or fragrance is experiencing the fullness of its scent through top, mid and base notes, and to cement this with Châlon, we’ve incorporated a unique fragrance technology that means the products release double the scent molecules over time.’
The response from shoppers has been positive, with many taking to social media to express their love for the new range.
‘These are insane,’ one expressed.
‘Love it.’ another commented.
Woolworths is proud to offer Châlon Paris to its customers, recognising the growing demand for value and luxury in the comfort of one's home.
‘We know our customers are looking for value and being able to have a bit of luxury at home which is why we’re delighted to range Châlon Paris, body wash and hand wash,’ a Woolworths spokesperson stated.
‘After just a few weeks on shelves, the range is already proving to be a hit, with the most popular scent being Rose and Sandalwood.’
But Châlon Paris isn't the only feather in Jaimee Lupton's cap. The beauty mogul has been busy with several other ventures.
‘We recently launched Osāna Naturals in the US and New Zealand, and later this year will launch a line of haircare created for different hair types, called Being, with Walmart in the US,’ she announced.
‘There’s also a Gen Alpha beauty and body care range, along with a haircare brand we’ve developed with a celebrity hairstylist, so watch this space.’
Similarly, Kmart has introduced a beauty alternative to Sol De Janeiro's Brazilian Bum Bum cream and other products, sparking enthusiasm among shoppers.
This budget-friendly alternative starts at $8 and has drawn comparisons to the premium brand, which commands a much higher price. Discover more about this development here.
Have you experienced Châlon Paris yet? Which scent appeals to you most? We welcome your thoughts and experiences in the comments below!
For our discerning members who appreciate the finer things in life without wanting to splurge their savings, Woolworths has introduced a new beauty brand that's causing quite a stir.
Châlon Paris, a luxe-for-less beauty brand, is the latest addition to Woolies' shelves, and it's already being hailed as a game-changer in the world of affordable luxury.
Imagine the allure of Paris, the city of lights, love, and legendary perfumeries, distilled into a range of hand and body care products that won't break the bank.
That's the promise of Chalon Hand Wash Rose & Sandalwood 380ml ($10), also available in Mandarin & Basil and Lavender & Chamomile for the same price.
This brand brings the sophistication of French fragrance to your daily routine, and it is available exclusively at Woolworths.
Woolworths stocked Châlon Paris, a new 'luxury-for-less' beauty range by entrepreneur Jaimee Lupton. Credit: @chalonparis / Instagram
Entrepreneur Jaimee Lupton is the brainchild behind this innovative brand. She previously captivated the market with her affordable haircare brand Monday.
With Châlon Paris, Lupton continues her mission to democratise luxury, making it accessible to all.
She understands consumers crave high-quality, beautifully scented products without an exorbitant price tag.
‘I saw a lack of luxuriously fragranced hand and body care at mass and wanted to make beautifully scented, stylishly packaged products that are both accessible and attainable,’ Lupton said.
‘Hand and body care especially has become a real focus for consumers, and we’re seeing the “skinification” of the body care category in a similar way that we saw with haircare ingredients and products previously.’
‘With Châlon, we have worked hard to refine our premium formulations to contain only high-quality, functional ingredients such as hyaluronic acid and sustainably sourced fragrance and essential oils.’
After the widespread adoption of Monday Haircare, launched at Coles in March 2020 and now available in 40 countries, Ms Lupton observed a growing demand for high-value and uncompromising quality across various aspects of their lives.
‘Our approach with Monday really demonstrated that people have an appetite for a premium product and modern values,’ she explained.
‘I believe everyone should be able to experience luxury in their every day – and that good design and high-quality formulations shouldn’t only be available to those who pay a premium for them.’
‘Châlon’s line takes an elevated approach to its design, fragrance and ingredients, but will be available at an accessible price point and with major retailers around the world.’
‘It is also Leaping Bunny approved.’
Even though the products have only recently arrived on supermarket shelves, shoppers have quickly purchased them.
‘Early on, we knew fragrance would be at the very core of the Châlon brand, so we worked with Parisian perfumer Alexandre Freile to refine hero scents,’ Ms Lupton continued.
‘To me, a signifier of a luxury beauty product or fragrance is experiencing the fullness of its scent through top, mid and base notes, and to cement this with Châlon, we’ve incorporated a unique fragrance technology that means the products release double the scent molecules over time.’
The response from shoppers has been positive, with many taking to social media to express their love for the new range.
‘These are insane,’ one expressed.
‘Love it.’ another commented.
Woolworths is proud to offer Châlon Paris to its customers, recognising the growing demand for value and luxury in the comfort of one's home.
‘We know our customers are looking for value and being able to have a bit of luxury at home which is why we’re delighted to range Châlon Paris, body wash and hand wash,’ a Woolworths spokesperson stated.
‘After just a few weeks on shelves, the range is already proving to be a hit, with the most popular scent being Rose and Sandalwood.’
But Châlon Paris isn't the only feather in Jaimee Lupton's cap. The beauty mogul has been busy with several other ventures.
‘We recently launched Osāna Naturals in the US and New Zealand, and later this year will launch a line of haircare created for different hair types, called Being, with Walmart in the US,’ she announced.
‘There’s also a Gen Alpha beauty and body care range, along with a haircare brand we’ve developed with a celebrity hairstylist, so watch this space.’
Similarly, Kmart has introduced a beauty alternative to Sol De Janeiro's Brazilian Bum Bum cream and other products, sparking enthusiasm among shoppers.
This budget-friendly alternative starts at $8 and has drawn comparisons to the premium brand, which commands a much higher price. Discover more about this development here.
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