As the leaves turn golden and the air grows crisp, Coles is warming the hearts with a 'first-ever' promo for shoppers.

The best part? This is all for a noble cause.

Coles confirmed a five-times Flybuys points offer happening until June 4.

Coles customers can collect a whopping five times the usual Flybuys points on two special purchases: the Big Freeze' Fight MND' beanie ($25.00) and Coles-branded Australian pork packs.

For the first time, Coles linked a rewards initiative with the fight against Motor Neurone Disease (MND)—a progressive, terminal neurological disease with no known cure.

The Big Freeze 10 Beanie isn't just a stylish way to keep your head warm this winter; it's a beacon of hope and solidarity.

Coles will give out five times more Flybuys points upon purchase of the Big Freeze's 'Fight MND' hoodie and select Coles-brand pork packs. Image Credit: Coles, Daniel Mahon

This year's edition features a gold pin emblazoned with Neale Daniher's inspiring motto: 'It's not what you say... it's what you do.'

Available at Coles supermarkets and for online purchase, sale proceeds will go to FightMND's Big Freeze 10 campaign, fuelling research and support for those affected by MND.

The goodwill doesn't stop there—Coles also pledged ten cents from every Coles brand Fresh Australian Pork product sold to the cause.

For those looking to make an even more significant impact, a double donation of 20 cents will be made upon purchasing select pork products—a delicious way to contribute to a worthy cause.

Coles' Chief Commercial Officer, Anna Croft, expressed the significance of the Big Freeze campaign, which has become Coles' largest community fundraiser.

The supermarket's partnership has raised over $30 million in donations since 2018.

'The FightMND cause is close to the hearts of many of our customers and team members across Australia and is an important way for Coles to support the health of Australians,' she shared.

'We love seeing our customers wearing their Big Freeze beanies in our stores while they shop in the colder months and our team members' enthusiasm for getting involved in the campaign with running their own Big Freeze events—like ice bucket challenges in stores or with their local sports clubs.'

The Big Freeze Beanies symbolise hope and unity, especially for individuals like FightMND co-founder and AFL legend Neale Daniher AO.

AO has been living with MND since 2013, and his call to action is clear: 'By pulling on your Beanie for Big Freeze 10, you are doing your bit. So don't say—do! Join me as we go again in this fight to beat the beast that is MND.'

For those who have racked up a significant amount of Flybuys points, you may convert them into direct donations to FightMND.

You may access the Flybuys Rewards Store through the Flybuys app on iOS and Android or their website.

Shoppers can convert 1,000 points into a $5 donation to the charity until Friday, June 21.

The funds raised through the sale of Big Freeze 10 Beanies and Coles brand Fresh Australian pork donations are pivotal.

They support cutting-edge MND research to find effective treatments and bolster care support initiatives for those with the disease.

With Coles' 5x Flybuys points offer, shoppers can enjoy more significant rewards while supporting a cause that touches many lives.

Remember, this offer is only available until June 4, so act fast and let your shopping do the talking.

Key Takeaways

• Coles introduced a five-times increase in Flybuys points for customers to support the fight against Motor Neurone Disease (MND).
• The five-time reward increase applies when purchasing Big Freeze 10 Beanies or Coles-branded pork packs.
• Proceeds from the Big Freeze Beanie sales will go towards FightMND's campaign. Coles has also committed donations from sales of its pork products.
• Coles highlighted that the Big Freeze campaign is their biggest community fundraiser, with over $30 million raised for MND since 2018.

Are you planning to stock up on Coles products anytime soon? What do you think of the supermarket's initiative towards MND? We would love to read your thoughts in the comments below.

 

[siameezer]

Please proofread your articles a little more thoroughly ... in the following excerpt you have referred to him, in the second paragraph, as "AO" and his name is "Daniher". AO is the title he was awarded NOT his name.

"The Big Freeze Beanies symbolise hope and unity, especially for individuals like FightMND co-founder and AFL legend Neale Daniher AO.

AO has been living with MND since 2013, and his call to action is clear: 'By pulling on your Beanie for Big Freeze 10, you are doing your bit. So don't say—do! Join me as we go again in this fight to beat the beast that is MND.'"

 

[Knell]

Please proofread your articles a little more thoroughly ... in the following excerpt you have referred to him, in the second paragraph, as "AO" and his name is "Daniher". AO is the title he was awarded NOT his name.

"The Big Freeze Beanies symbolise hope and unity, especially for individuals like FightMND co-founder and AFL legend Neale Daniher AO.

AO has been living with MND since 2013, and his call to action is clear: 'By pulling on your Beanie for Big Freeze 10, you are doing your bit. So don't say—do! Join me as we go again in this fight to beat the beast that is MND.'"

Seriously!? Is that all you can say? Go buy a beanie - I think your brain froze.

 

[siameezer]

Seriously!? Is that all you can say? Go buy a beanie - I think your brain froze.

Don't be such a vile POS ... were you born rude or is it a skill you have mastered the older you got?

For starters I buy a beanie every year so you can stick your comment where the sun doesn't shine!

And yes it is important someone's name is correct ... you are the one with MAJOR issues if you think it isn't! If I thought you had a brain I would say yours is the one that froze ... but your comment indicates you don't.

 

[Knell]

Don't be such a vile POS ... were you born rude or is it a skill you have mastered the older you got?

For starters I buy a beanie every year so you can stick your comment where the sun doesn't shine!

And yes it is important someone's name is correct ... you are the one with MAJOR issues if you think it isn't! If I thought you had a brain I would say yours is the one that froze ... but your comment indicates you don't.

LOL...rude is as rude does.

 

[siameezer]

LOL...rude is as rude does.

Well poppet you are the expert at that! Imagine being so vile you think pointing out misnaming someone is something you have to attack someone over. I think you forget there is a person at the end of your comments.

 

[Knell]

Well poppet you are the expert at that! Imagine being so vile you think pointing out misnaming someone is something you have to attack someone over. I think you forget there is a person at the end of your comments.

LOL. poppet! Just a miss with the cut and paste ...petty, demanding poonce!

 

[Gsr]

If Coles was really genuine they would give 5x flybuys points on the whole shop of anyone who buys a beanie. That would give much more incentive to customers to spend the money on the beanie.