This shop’s latest collection sends shoppers rushing to the checkout

Selecting the perfect homeware is not merely about aesthetic appeal; it is a reflection of one's lifestyle, personality, and comfort.

Whether it's finding the ideal throw pillow to add warmth or investing in durable cookware for culinary adventures, each decision plays a crucial role in shaping the environment we call home.

In a delightful twist captivating the hearts of Aussies, The Reject Shop has launched a homewares range that's taking social media by storm.


The ‘Woodland Forage' collection features an array of charming items that seem to have jumped straight out of a storybook.

From mushroom plates and soap dispensers to salt and pepper shakers, candles, measuring spoons, and mugs, each piece is designed to sprinkle a touch of magic into everyday life.

Charlize Stella, a Victorian shopper, couldn't contain her excitement upon discovering the range.


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The collection includes items shaped like mushrooms and foxes. Credit: @charlizestella / TikTok


She took to social media, urging her followers to 'run, don't walk' to their nearest The Reject Shop.

Her enthusiasm was echoed by a fellow social media user who highlighted the store's ‘cutest’ shopping bags adorned with foxes and owls.

The trend continued with another user, who shared her joy in finding the 'mushroom and woodland goodness' and adding new cat plates to her collection.


‘Reject Shop is in their slay era,’ one commented.

‘Uh oh, I’m in trouble. I love anything with foxes on it,’ another said.

‘I went today, and the lady looked concerned with how much mushroom stuff I had (I was also in a mushroom skirt),’ one jokingly said.

Amy Eshuys, The Reject Shop’s Chief Operating Officer, explained that while the retail giant doesn't typically chase short-term trends, they recognised something special in the cottagecore movement.

‘We created this range specifically with last year’s Fairy Garden’s range in mind—we saw an overwhelmingly positive response on social media from users who loved the “Cottagecore” aesthetic,’ Eshuys said.


‘We wanted to create something that built on that momentum and are really happy with what we’ve released. We particularly loved the strawberry serving ware and wanted to add mushroom tableware that complemented these.’

‘Every month, we bring in new, unique ranges in home decor. We love that every time our customers come shop with us, they can find something new and mix and match new products with previous collections.’

In a previous story, The Reject Shop also gained popularity for its selection of homeware deals that are surprisingly affordable yet worth the investment, enhancing your home's ambience.

These deals start from $3 and are considered unique compared to mainstream options. You can learn more about these homeware deals here.

You can watch Stella’s video below:

Credit: @autumnmooncollective / TikTok

Key Takeaways

  • A new 'cottagecore' homewares range at The Reject Shop has become very popular on social media.
  • Customers are showing off their purchases from the range, including mushroom plates, soap dispensers, and mugs.
  • Social media users have praised the collection, with some calling it the 'cutest' and noting their particular fondness for items featuring foxes.
  • The Reject Shop’s Chief Operating Officer explained that the collection was inspired by the positive response to last year’s Fairy Garden range and aimed to build on the 'Cottagecore' aesthetic.
Have you visited The Reject Shop recently and discovered the Woodland Forage collection? What are your thoughts on the cottagecore trend? Share your experiences and favourite items in the comments below.
 

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While it might be good for someone starting out I won’t be buying any as I already have everything I need and with the cost of living don’t think I’ll bother discarding any to waste money on thiese items
 
I like the mug. You could put lollies or other goodies in it. Good for somebody who "has everything".
 
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