This restaurant slapped 1,000 'fines' on unsuspecting drivers! Why?
- Replies 37
Drivers get anxious upon the sight of a fine.
These fines could mean a financial burden, especially for those living with a fixed income.
In the bustling streets of Melbourne, a restaurant's recent action sparked a fiery debate among locals.
Burger joint New York Minute recently opened its doors in the suburb of Altona.
As a way to stir attention, the restaurant decided to stir up some attention in an unconventional way.
The restaurant staff placed 1,000 notices on several vehicles that bore a striking resemblance to parking fines.
This marketing ploy caused quite a stir among the unsuspecting drivers.
An Altona local met a supposedly dreaded parking fine upon returning to his car.
The local found the fine 'interesting' at first, but as he read on, he realised that this was no ordinary fine.
The notice stated, 'This is not a fine,' and instead of demanding payment, it offered a tasty reward.
Anyone who received the 'fine' may get a free burger from New York Minute's newly-opened Altona branch.
The 'penalty' was to let drivers' experience the taste' of their offerings.
This cheeky marketing tactic quickly became the talk of the town and prompted discussions on social media and beyond.
'Rate out of 10 on a scale of annoying to creative,' the recipient of the 'fine' asked fellow Aussies.
Some Aussies praised the creativity of the campaign.
While creative, some comments stated that it could 'give someone a heart attack' to think they have received a fine.
Others, however, felt that the initial shock and 'anxiety' of believing they had been fined could not be soothed by the promise of a free meal.
Antony, the CEO of New York Minute, spoke about the campaign.
According to Antony, the joint's marketing tactic received an 'incredible response'.
He further explained that the goal of the campaign was to 'spread good' during a time when many are feeling the pinch of the cost-of-living crisis.
However, not everyone was amused by their antics.
Antony acknowledged the mixed reactions and stated that the 'whole point' of the antic was to brighten someone's day.
Antony also conceded that there was 'potential' for concern but was quick to point out the positive outcome of the campaign.
Of the 1,000 'fines' distributed, over 30 per cent of the fines have been redeemed.
'Not one of those 300 people who came in got upset; they had a laugh,' Antony stated.
The restaurant's bold move definitely left an impression, but it raised concerns about the line between witty advertising and foul play.
As we navigate the ever-evolving landscape of advertising, it's clear that companies are looking for more innovative ways to capture our attention.
Have you ever been on the receiving end of a marketing tactic that left you feeling more frazzled than fascinated? Should businesses consider the potential for causing anxiety, or is all fair in love and marketing? Share your experiences and thoughts about this 'fine' tactic with us in the comments below!
These fines could mean a financial burden, especially for those living with a fixed income.
In the bustling streets of Melbourne, a restaurant's recent action sparked a fiery debate among locals.
Burger joint New York Minute recently opened its doors in the suburb of Altona.
As a way to stir attention, the restaurant decided to stir up some attention in an unconventional way.
The restaurant staff placed 1,000 notices on several vehicles that bore a striking resemblance to parking fines.
New York Minute left 1,000 notices on random vehicles to promote their store opening. Image Credits: Instagram/New York Minute, Reddit
This marketing ploy caused quite a stir among the unsuspecting drivers.
An Altona local met a supposedly dreaded parking fine upon returning to his car.
The local found the fine 'interesting' at first, but as he read on, he realised that this was no ordinary fine.
The notice stated, 'This is not a fine,' and instead of demanding payment, it offered a tasty reward.
Anyone who received the 'fine' may get a free burger from New York Minute's newly-opened Altona branch.
The 'penalty' was to let drivers' experience the taste' of their offerings.
This cheeky marketing tactic quickly became the talk of the town and prompted discussions on social media and beyond.
'Rate out of 10 on a scale of annoying to creative,' the recipient of the 'fine' asked fellow Aussies.
Some Aussies praised the creativity of the campaign.
While creative, some comments stated that it could 'give someone a heart attack' to think they have received a fine.
Others, however, felt that the initial shock and 'anxiety' of believing they had been fined could not be soothed by the promise of a free meal.
Antony, the CEO of New York Minute, spoke about the campaign.
According to Antony, the joint's marketing tactic received an 'incredible response'.
He further explained that the goal of the campaign was to 'spread good' during a time when many are feeling the pinch of the cost-of-living crisis.
However, not everyone was amused by their antics.
Antony acknowledged the mixed reactions and stated that the 'whole point' of the antic was to brighten someone's day.
Antony also conceded that there was 'potential' for concern but was quick to point out the positive outcome of the campaign.
Of the 1,000 'fines' distributed, over 30 per cent of the fines have been redeemed.
'Not one of those 300 people who came in got upset; they had a laugh,' Antony stated.
The restaurant's bold move definitely left an impression, but it raised concerns about the line between witty advertising and foul play.
As we navigate the ever-evolving landscape of advertising, it's clear that companies are looking for more innovative ways to capture our attention.
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