Content Warning: This article briefly discusses sensitive subjects such as war, military occupation, and genocide in Gaza, which may be triggering for some. Reader discretion is advised. Please practice kindness in the comment section.
Businesses are starting to reveal the products they have on offer for the upcoming festive season.
Kmart, like many businesses out there, has done the same thing—but with an unexpected outcome. As we have previously written about, one of its items, a tote bag, sparked controversy and was recalled last week.
But it seems the bag has
resurfaced in an online marketplace.
Kmart recently released a controversial ‘Merry Ham-mas’ tote bag, which received backlash from Jewish lobby groups.
The bag’s statement was criticised as it was close to the name of the terrorist group Hamas.
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The controversial Kmart tote bag was recalled. Credit: @AustralianJA / X (formerly Twitter)
In our previous article, we reported that the Australian Jewish Association (AJA)
slammed the bag on social media and said, ‘Although this is potentially funny (the AJA committee has tossed around some non-PC jokes), it's really not a good look.’
Kmart owner Wesfarmers immediately removed the ‘Ham-mas’ bags and apologised for the product ‘unreservedly’.
This slip-up also became a punchline for American late-night TV host John Oliver.
'It feels like ham-mas starts a little earlier every year, doesn’t it?' he joked.
‘Things are, understandably, very tense right now, and it seems like everyone is finding themselves making mistakes.'
This news comes after tensions rose in Australia over the ongoing conflict between Israeli and Gaza. A clash between pro-Israeli and pro-Palestine groups sparked in Melbourne after a burger store was
burned.
However, weeks after the bag was recalled from shelves, the ‘Ham-mas’ tote bag reappeared online, being sold for about $19 (after a 20 per cent discount) by an artist and designer on a popular online platform for small-scale designers and resellers, Redbubble.
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The recalled tote bag reappeared on the online platform Redbubble. Credit: Redbubble
The product description said, ‘You’re probably going to want to check out the cheeky redesign,’ with a winking face emoji.
The bag was promoted by its designer and seller, OEV Designs, who joined Redbubble in March 2023.
Everyone is going through difficult times right now, and we hope that the tension between the two states will ease soon.