This detail on a Coles steak is making waves—here's why the internet can't stop laughing!
- Replies 11
You'd expect Aussies to have mastered the ideal way to grill a steak—toss it on the barbie until it's just right.
But one packaging tip from Coles has caused quite a stir online and left steak lovers across the country scratching their heads in disbelief.
It all kicked off when a social media user, Darren Hales, shared a snapshot of Coles’ Finest Australian Premium Beef Eye Fillet, snugly wrapped in its regular sealed plastic packaging.
Initially, it looked like a typical $23 steak. Yet, upon closer inspection, tucked away in the fine print was a surprising caution: ‘Please remove all packaging before microwaving.’
Now, microwaving a steak is unheard of for any proud Aussie meat lover.
No wonder the post garnered over 500 shares and comments brimming with microwaved steak puns and playful packaging jokes.
A majority of social media users had a problem with the sacrilege of microwaving a steak, particularly one of such high quality.
‘If you microwave that, you deserve to be vegan,’ one person joked.
‘Whoever is microwaving a steak needs to have their steak purchasing rights revoked,’ another shared.
‘What Philistine microwaves an eye fillet steak,’ a third one said.
‘I guess they have to cover all bases for s****d people,’ the fourth one added.
Later, Darryn commented, playfully stating that he had indeed followed the instructions and microwaved his steak (without the packaging, of course).
‘Wish me luck!’ He quipped, alongside a rather grim photo.
However, others mentioned some potentially valid reasons for the message.
‘I freeze steak fairly regularly and microwave to defrost, then cook on a BBQ.’
‘Is that not something anyone else does?’ One person wrote.
‘Yeah, some people defrost their meat in the microwave. The security seal has metal in it, so will spark in the microwave,’ seconded someone.
There was also another issue on the packet that people noticed.
Other commenters took issue with the plastic packaging's claim of being ‘Certified Carbon Neutral’.
‘The irony is that it's apparently carbon neutral, but wrapped in plastic…’ One person noted.
Another remarked, ‘Carbon neutral?! Must have been delivered on horseback.’
However, one commenter quickly explained ‘carbon neutral’ to the group:
‘Carbon neutral means the company either has an environmental project that offsets the carbon they produce (generating carbon credits) or they purchase carbon credits from someone else.’
Another pointed out further problems in the photo.
‘How much more can be wrong with this photo? 1) Coles claiming they have fine/premium steak. 2) Do they seriously need to put a security tag on a piece of steak?’ They shared.
Members, have you or someone you know ever attempted to microwave a steak before grilling it? Feel free to share your experiences and opinions in the comments below!
But one packaging tip from Coles has caused quite a stir online and left steak lovers across the country scratching their heads in disbelief.
It all kicked off when a social media user, Darren Hales, shared a snapshot of Coles’ Finest Australian Premium Beef Eye Fillet, snugly wrapped in its regular sealed plastic packaging.
Initially, it looked like a typical $23 steak. Yet, upon closer inspection, tucked away in the fine print was a surprising caution: ‘Please remove all packaging before microwaving.’
Coles steak warning: ‘Please remove all packaging before microwaving.’ Image source: Social media
Now, microwaving a steak is unheard of for any proud Aussie meat lover.
No wonder the post garnered over 500 shares and comments brimming with microwaved steak puns and playful packaging jokes.
A majority of social media users had a problem with the sacrilege of microwaving a steak, particularly one of such high quality.
‘If you microwave that, you deserve to be vegan,’ one person joked.
‘Whoever is microwaving a steak needs to have their steak purchasing rights revoked,’ another shared.
‘What Philistine microwaves an eye fillet steak,’ a third one said.
‘I guess they have to cover all bases for s****d people,’ the fourth one added.
Later, Darryn commented, playfully stating that he had indeed followed the instructions and microwaved his steak (without the packaging, of course).
‘Wish me luck!’ He quipped, alongside a rather grim photo.
One man removed the steak packaging before microwaving it. Image source: Social media
However, others mentioned some potentially valid reasons for the message.
‘I freeze steak fairly regularly and microwave to defrost, then cook on a BBQ.’
‘Is that not something anyone else does?’ One person wrote.
‘Yeah, some people defrost their meat in the microwave. The security seal has metal in it, so will spark in the microwave,’ seconded someone.
There was also another issue on the packet that people noticed.
Other commenters took issue with the plastic packaging's claim of being ‘Certified Carbon Neutral’.
‘The irony is that it's apparently carbon neutral, but wrapped in plastic…’ One person noted.
Another remarked, ‘Carbon neutral?! Must have been delivered on horseback.’
However, one commenter quickly explained ‘carbon neutral’ to the group:
‘Carbon neutral means the company either has an environmental project that offsets the carbon they produce (generating carbon credits) or they purchase carbon credits from someone else.’
Another pointed out further problems in the photo.
‘How much more can be wrong with this photo? 1) Coles claiming they have fine/premium steak. 2) Do they seriously need to put a security tag on a piece of steak?’ They shared.
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