This cheeky Kmart product has shoppers doing double-takes—‘You girls are wild!’

In the world of retail, it's not uncommon for a product to turn heads for its innovative design or unique features.

However, every so often, an item comes along that causes a stir for entirely different reasons.

Enter the latest buzz from Kmart, a product that has many shoppers chuckling and blushing in equal measure.


The item in question? The Vibration Massager ($9) that is raising eyebrows and eliciting giggles across social media.

The cheeky gadget, intended for ‘personal use’ to ‘relax after a long day of work’, has become the talk of the town, especially in the Kmart & The Warehouse Hacks & Decor NZ social media group, where it first made the rounds.


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The new Kmart Vibration Massager ($9), with its suggestive shape, has been the talk of the town on social media for its cheeky design. Credit: Kmart Australia


At first glance, the massager's suggestive shape is what's causing shoppers to do a double take.

According to Kmart's website, the curved, black hand-held device is designed to ‘massage your shoulders, neck, and back with ease’.

It boasts two vibration settings and is ergonomically shaped to reach over your shoulders for those hard-to-get spots.


However, it's the product's design that has the internet abuzz, with many pointing out its resemblance to more intimate devices.

The online community has been quick to react, with the original post captioned, ‘D***, Kmart. That's gonna sell well, 😂’ sparking a flurry of comments.

‘Bahahaha this has popped up on the ads on FB for the past week,’ one user commented.

‘Sweet Jesus, I had to check what group I was in,’ another jokingly said.

‘Where do you use it? Asking for a friend,’ a third quipped.


The humour hasn't stopped there. ‘Better and cheaper than getting pregnant,’ someone else chimed.

‘BRB, laughing my a** off,’ one wrote.

‘Kmart really does have everything,’ another remarked.

Interestingly, the massager's popularity has soared to the point where it's reportedly out of stock in some locations.

‘Can’t find it in my local…oh my gosh, you girls are wild!’ commented a would-be customer, echoing the sentiments of many who are now curious to try the product for themselves.


As Kmart continues to make waves with its cheeky and unexpected products, such as the recent item that stunned shoppers, the retailer is also turning heads with its latest beauty tool lineup.

While the recent buzz centred around a surprising product reveal, the new beauty tools have caught attention for a different reason, sparking a range of reactions from shoppers.

This shift from playful surprises to beauty innovations highlights Kmart's ability to keep consumers intrigued and engaged across various product categories.
Key Takeaways
  • The new Kmart Vibration Massager ($9) with a suggestive shape, has quickly become a hot topic on social media for its unexpected appearance.
  • The massager is intended for personal use to help relax shoulders, neck, and back after a long day of work and features two vibration settings.
  • Humorous comments flooded the product's post, with many users joking about its X-rated connotations and pointing out it had sold out in some locations.
  • The response to the massager suggested that Kmart might see a surge in sales, proving the retailer's wide array of diverse products.
Have you come across any products that made you do a double take? Did you buy it? Share your stories in the comments below, and let's have a laugh together.
 
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