As you stroll through the supermarket aisles, a familiar sight often catches your eye—the vibrant red packaging of Allen’s lollies, a confectionery staple and beloved treasure for generations.

But this sight is about to change as Nestlé, the guardian of the iconic Allen’s brand, embarks on a revolution for this nostalgic treat to deliver joy and responsibility.

The brand, known for its vibrant packaging and playful characters, is about to undergo a transformation that Nestlé calls the most 'important' in its history.

Allen's, a staple in the confectionery aisle of supermarkets across Australia, is set to receive a makeover that will significantly reduce its environmental impact.

Nestlé rebranded Allen’s packaging with a sustainable one. Credit: Nestlé Australia

The new packaging will be matte, a departure from the glossy finish many used to. But the change isn't just about aesthetics; it's a move towards sustainability.

Melanie Chen, Nestlé’s Head of Marketing Confectionary, explained the motivation behind the change.

'Allen’s lollies are here to bring smiles to Australians, and we want to keep doing that while reducing our impact on the environment, with a focus on reducing the amount of plastic we have in our packaging,' she said.

‘While Allen’s lolly bags will look and feel different, we believe Aussies will welcome this move towards using less plastic so they can enjoy their Allen’s lollies even more.’

The shift to matte packaging will result in a 21 per cent reduction in plastic production across Allen's entire range.

This equates to a whopping 58 tonnes of plastic that will no longer be produced by Allen's, a significant step towards a more sustainable future.

The new packaging will be seen on popular items such as Allen’s Snakes Alive, Allen’s Party Mix, and Allen’s Killer Pythons.

The beloved characters adorning the front of the packs will also be modernised.

'Allen’s iconic red packaging is well recognised in stores as well as at parties and celebrations at home,' Chen added.

'We’ve given our packs and beloved Allen’s characters a fun refresh as we’ve reduced our use of plastic.'

But fans of Allen's need not worry about the taste of their favourite lollies. Chen reassures that the lollies themselves will remain unchanged.

'Our lollies remain unchanged as we know how important the familiarity and taste of Allen’s is to Australians.'

Nestlé didn’t make this move for the first time.

A few months ago, Nestlé’s KitKat bars had a new look by increasing the amount of recycled plastic to 90 per cent as the company announced its move towards sustainability in 2022.

The beloved chocolate brand is the first food wrapped in a more sustainable soft plastic and the brand with the highest amount of recycled soft plastic used in a confectionary wrapper compared to other major food brands. You can read more about this story here.

The Importance of Sustainable Packaging

Sustainable packaging is becoming increasingly important as consumers become more aware of the environmental impact of their purchases.

Sustainable packaging can take many forms, from using recycled or biodegradable materials to reducing the amount of packaging used.

Key Takeaways

• Nestlé is making a significant change to the packaging of its Allen's lollies to reduce plastic use.
• The new matte packaging is deemed the most important change by Nestlé's head of confectionery marketing, owing to its environmental benefits.
• The redesign will decrease the brand's plastic production by 21 per cent, equating to 58 tonnes less plastic.
• Along with the packaging switch, Allen's will also update the characters on the pack while ensuring the lollies remain unchanged in taste and quality.

What do you think of this change, members? Are you excited to see a beloved brand taking steps towards sustainability? Let us know in the comments below!

 

[Susan Philp]

As you stroll through the supermarket aisles, a familiar sight often catches your eye—the vibrant red packaging of Allen’s lollies, a confectionery staple and beloved treasure for generations.

But this sight is about to change as Nestlé, the guardian of the iconic Allen’s brand, embarks on a revolution for this nostalgic treat to deliver joy and responsibility.

The brand, known for its vibrant packaging and playful characters, is about to undergo a transformation that Nestlé calls the most 'important' in its history.

Allen's, a staple in the confectionery aisle of supermarkets across Australia, is set to receive a makeover that will significantly reduce its environmental impact.

View attachment 39657

Nestlé rebranded Allen’s packaging with a sustainable one. Credit: Nestlé Australia

The new packaging will be matte, a departure from the glossy finish many used to. But the change isn't just about aesthetics; it's a move towards sustainability.

Melanie Chen, Nestlé’s Head of Marketing Confectionary, explained the motivation behind the change.

'Allen’s lollies are here to bring smiles to Australians, and we want to keep doing that while reducing our impact on the environment, with a focus on reducing the amount of plastic we have in our packaging,' she said.

‘While Allen’s lolly bags will look and feel different, we believe Aussies will welcome this move towards using less plastic so they can enjoy their Allen’s lollies even more.’

The shift to matte packaging will result in a 21 per cent reduction in plastic production across Allen's entire range.

This equates to a whopping 58 tonnes of plastic that will no longer be produced by Allen's, a significant step towards a more sustainable future.

The new packaging will be seen on popular items such as Allen’s Snakes Alive, Allen’s Party Mix, and Allen’s Killer Pythons.

The beloved characters adorning the front of the packs will also be modernised.

'Allen’s iconic red packaging is well recognised in stores as well as at parties and celebrations at home,' Chen added.

'We’ve given our packs and beloved Allen’s characters a fun refresh as we’ve reduced our use of plastic.'

But fans of Allen's need not worry about the taste of their favourite lollies. Chen reassures that the lollies themselves will remain unchanged.

'Our lollies remain unchanged as we know how important the familiarity and taste of Allen’s is to Australians.'

Nestlé didn’t make this move for the first time.

A few months ago, Nestlé’s KitKat bars had a new look by increasing the amount of recycled plastic to 90 per cent as the company announced its move towards sustainability in 2022.

The beloved chocolate brand is the first food wrapped in a more sustainable soft plastic and the brand with the highest amount of recycled soft plastic used in a confectionary wrapper compared to other major food brands. You can read more about this story here.

The Importance of Sustainable Packaging

Sustainable packaging is becoming increasingly important as consumers become more aware of the environmental impact of their purchases.

Sustainable packaging can take many forms, from using recycled or biodegradable materials to reducing the amount of packaging used.

Key Takeaways

• Nestlé is making a significant change to the packaging of its Allen's lollies to reduce plastic use.
• The new matte packaging is deemed the most important change by Nestlé's head of confectionery marketing, owing to its environmental benefits.
• The redesign will decrease the brand's plastic production by 21 per cent, equating to 58 tonnes less plastic.
• Along with the packaging switch, Allen's will also update the characters on the pack while ensuring the lollies remain unchanged in taste and quality.

What do you think of this change, members? Are you excited to see a beloved brand taking steps towards sustainability? Let us know in the comments below!

THIS IS FANTASTIC ,WELL DONE.

 

[zacca]

As you stroll through the supermarket aisles, a familiar sight often catches your eye—the vibrant red packaging of Allen’s lollies, a confectionery staple and beloved treasure for generations.

But this sight is about to change as Nestlé, the guardian of the iconic Allen’s brand, embarks on a revolution for this nostalgic treat to deliver joy and responsibility.

The brand, known for its vibrant packaging and playful characters, is about to undergo a transformation that Nestlé calls the most 'important' in its history.

Allen's, a staple in the confectionery aisle of supermarkets across Australia, is set to receive a makeover that will significantly reduce its environmental impact.

View attachment 39657

Nestlé rebranded Allen’s packaging with a sustainable one. Credit: Nestlé Australia

The new packaging will be matte, a departure from the glossy finish many used to. But the change isn't just about aesthetics; it's a move towards sustainability.

Melanie Chen, Nestlé’s Head of Marketing Confectionary, explained the motivation behind the change.

'Allen’s lollies are here to bring smiles to Australians, and we want to keep doing that while reducing our impact on the environment, with a focus on reducing the amount of plastic we have in our packaging,' she said.

‘While Allen’s lolly bags will look and feel different, we believe Aussies will welcome this move towards using less plastic so they can enjoy their Allen’s lollies even more.’

The shift to matte packaging will result in a 21 per cent reduction in plastic production across Allen's entire range.

This equates to a whopping 58 tonnes of plastic that will no longer be produced by Allen's, a significant step towards a more sustainable future.

The new packaging will be seen on popular items such as Allen’s Snakes Alive, Allen’s Party Mix, and Allen’s Killer Pythons.

The beloved characters adorning the front of the packs will also be modernised.

'Allen’s iconic red packaging is well recognised in stores as well as at parties and celebrations at home,' Chen added.

'We’ve given our packs and beloved Allen’s characters a fun refresh as we’ve reduced our use of plastic.'

But fans of Allen's need not worry about the taste of their favourite lollies. Chen reassures that the lollies themselves will remain unchanged.

'Our lollies remain unchanged as we know how important the familiarity and taste of Allen’s is to Australians.'

Nestlé didn’t make this move for the first time.

A few months ago, Nestlé’s KitKat bars had a new look by increasing the amount of recycled plastic to 90 per cent as the company announced its move towards sustainability in 2022.

The beloved chocolate brand is the first food wrapped in a more sustainable soft plastic and the brand with the highest amount of recycled soft plastic used in a confectionary wrapper compared to other major food brands. You can read more about this story here.

The Importance of Sustainable Packaging

Sustainable packaging is becoming increasingly important as consumers become more aware of the environmental impact of their purchases.

Sustainable packaging can take many forms, from using recycled or biodegradable materials to reducing the amount of packaging used.

Key Takeaways

• Nestlé is making a significant change to the packaging of its Allen's lollies to reduce plastic use.
• The new matte packaging is deemed the most important change by Nestlé's head of confectionery marketing, owing to its environmental benefits.
• The redesign will decrease the brand's plastic production by 21 per cent, equating to 58 tonnes less plastic.
• Along with the packaging switch, Allen's will also update the characters on the pack while ensuring the lollies remain unchanged in taste and quality.

What do you think of this change, members? Are you excited to see a beloved brand taking steps towards sustainability? Let us know in the comments below!

As long as they don’t shrink the amount of product and charge more for them.

 

[Benny's Light]

Responsible move. I hope that they do not reduce size and shrink and make other hidden changes. One thing though, I want my Fantales back!

 

[AlanQ]

why not just paper packaging?

 

[Littleboy8]

why not just paper packaging?

Maybe because paper could tear in transport etc.

 

[magpie1]

Maybe because paper could tear in transport etc.

maybe that would mean more trees being chopped down, anyway this move is well done by Nestle, lets hope other manufacturers follow suit.....

 

[Littleboy8]

maybe that would mean more trees being chopped down, anyway this move is well done by Nestle, lets hope other manufacturers follow suit.....

It would mean less trees being chopped down and most paper packaging these days is from tree farms not old growth forests.

 

[Wandiwa]

As a regular consumer of Allan's products, I think the easiest way to save on plastic would be to halve the size of the bags (not the contents). The bags are less than half full currently.

 

[Tygie]

As you stroll through the supermarket aisles, a familiar sight often catches your eye—the vibrant red packaging of Allen’s lollies, a confectionery staple and beloved treasure for generations.

But this sight is about to change as Nestlé, the guardian of the iconic Allen’s brand, embarks on a revolution for this nostalgic treat to deliver joy and responsibility.

The brand, known for its vibrant packaging and playful characters, is about to undergo a transformation that Nestlé calls the most 'important' in its history.

Allen's, a staple in the confectionery aisle of supermarkets across Australia, is set to receive a makeover that will significantly reduce its environmental impact.

View attachment 39657

Nestlé rebranded Allen’s packaging with a sustainable one. Credit: Nestlé Australia

The new packaging will be matte, a departure from the glossy finish many used to. But the change isn't just about aesthetics; it's a move towards sustainability.

Melanie Chen, Nestlé’s Head of Marketing Confectionary, explained the motivation behind the change.

'Allen’s lollies are here to bring smiles to Australians, and we want to keep doing that while reducing our impact on the environment, with a focus on reducing the amount of plastic we have in our packaging,' she said.

‘While Allen’s lolly bags will look and feel different, we believe Aussies will welcome this move towards using less plastic so they can enjoy their Allen’s lollies even more.’

The shift to matte packaging will result in a 21 per cent reduction in plastic production across Allen's entire range.

This equates to a whopping 58 tonnes of plastic that will no longer be produced by Allen's, a significant step towards a more sustainable future.

The new packaging will be seen on popular items such as Allen’s Snakes Alive, Allen’s Party Mix, and Allen’s Killer Pythons.

The beloved characters adorning the front of the packs will also be modernised.

'Allen’s iconic red packaging is well recognised in stores as well as at parties and celebrations at home,' Chen added.

'We’ve given our packs and beloved Allen’s characters a fun refresh as we’ve reduced our use of plastic.'

But fans of Allen's need not worry about the taste of their favourite lollies. Chen reassures that the lollies themselves will remain unchanged.

'Our lollies remain unchanged as we know how important the familiarity and taste of Allen’s is to Australians.'

Nestlé didn’t make this move for the first time.

A few months ago, Nestlé’s KitKat bars had a new look by increasing the amount of recycled plastic to 90 per cent as the company announced its move towards sustainability in 2022.

The beloved chocolate brand is the first food wrapped in a more sustainable soft plastic and the brand with the highest amount of recycled soft plastic used in a confectionary wrapper compared to other major food brands. You can read more about this story here.

The Importance of Sustainable Packaging

Sustainable packaging is becoming increasingly important as consumers become more aware of the environmental impact of their purchases.

Sustainable packaging can take many forms, from using recycled or biodegradable materials to reducing the amount of packaging used.

Key Takeaways

• Nestlé is making a significant change to the packaging of its Allen's lollies to reduce plastic use.
• The new matte packaging is deemed the most important change by Nestlé's head of confectionery marketing, owing to its environmental benefits.
• The redesign will decrease the brand's plastic production by 21 per cent, equating to 58 tonnes less plastic.
• Along with the packaging switch, Allen's will also update the characters on the pack while ensuring the lollies remain unchanged in taste and quality.

What do you think of this change, members? Are you excited to see a beloved brand taking steps towards sustainability? Let us know in the comments below!

Already hit my local stores - don't like how it feels - the package is weird! Also at the same time you find two different thicknesses in snakes - one the regular thickness and another skinny (Half as thick) size.
Plus shop around - Woollies & Big W have 405g bags where as Coles currently has 470g bags all for the same price! Don't know 'bout anyone else but if i'm gonna spend $5.50 on a family size bag i'm gonna take the one that has the most as it is better value.

 

[Wandiwa]

Don't know 'bout anyone else but if i'm gonna spend $5.50 on a family size bag i'm gonna take the one that has the most as it is better value.

Yep even the Snakes Alive bag are 200g ... the Pythons are only 190g and others are even lighter.

 

[oldchook58]

Responsible move. I hope that they do not reduce size and shrink and make other hidden changes. One thing though, I want my Fantales back!

I want my ORIGINAL red and green frogs! The taste and texture has changed. The same with the biscuits. I always get dissappointed when I eat something from yesteryear that I used to love and find it just doesn't cut it anymore. Even chocolate has changed or my taste buds have.

 

[IAN3005]

Along with a reduction in weight and an increase in price no doubt.... they have to have an ulterior motive... they don't change the packaging for nothing.
They can change all the like as I don't touch the things.... probably Halal certified....

 

[oldchook58]

Along with a reduction in weight and an increase in price no doubt.... they have to have an ulterior motive... they don't change the packaging for nothing.
They can change all the like as I don't touch the things.... probably Halal certified....

CASH - is nearly always the answer to why.