This April Fool’s product is finally hitting the shelves—find it here!

It's not every day that an April Fool's joke turns into a reality, but for chocolate enthusiasts across Australia, a playful prank has deliciously materialised into an actual product, causing quite the stir.

Last year, Arnott's teased the nation with Tim Tam Jatz—blending the irresistible chocolatey goodness of a Tim Tam with the savoury crunch of a Jatz cracker.

The announcement, meant to be a light-hearted jest for April Fool's Day, was met with such enthusiasm from snack lovers that Arnott's has now made the dream come true.


The people have spoken, and Arnott's listened.

The once-fictional Tim Tam Jatz will be gracing Coles supermarket shelves for $5, ready to tantalise taste buds with its unique sweet and salty profile.

This new biscuit is a testament to the iconic chocolate elements of a Tim Tam, now with an added twist of salty Jatz cracker notes that promise to deliver a flavour fusion unlike any other.


compressed-tim tam.jpeg
Once an April Fool’s prank, Tim Tam Jatz will hit Coles’ shelves by late April. Image Credit: Facebook/Arnott’s Tim Tam


Rebecca Chan, Marketing Manager for Tim Tam, expressed their excitement over turning the prank into a product.

'We love getting behind an April Fool’s prank and dreaming up new ways to tap into Australia’s love of Tim Tam. But following the overwhelming number of comments and requests, we knew we had to bring Tim Tam inspired by Jatz to the shelf and make it available for every Aussie to enjoy,’ she shared.

‘We can’t wait to share the latest Tim Tam creation, where consumers can expect something a little bit sweet, and a little bit salty in every bite.'


The buzz is not just happening in Coles' aisles—it's spilled onto social media platforms.

A food blogger named ‘nectoriouspapi’ has been sharing his excitement over the product, likening the new Tim Tam Jatz to chocolate-covered pretzels.

Comments from eager fans are pouring in on his post.

'My sister is obsessed with Tim Tams and Jatz so she will love this,' one comment read.

‘I need immediately,' another shared.


While some loyalists admit they might try the new flavour once before returning to their beloved double coat Tim Tams, the curiosity and excitement surrounding this innovative snack are undeniable.

It's a reminder of how a simple idea, even born out of jest, can capture the imagination and appetites of many.

If you're intrigued by this sweet and salty concoction, head to Coles before they run out.

It's not every day that an April Fool's joke becomes a must-try treat, and who knows—Tim Tam Jatz might just become a new favourite.
Key Takeaways

  • Arnott's had initially teased Tim Tam Jatz as an April Fool's joke but has now confirmed its release as a product.
  • The new Tim Tam Jatz fuses the chocolatey Tim Tam and the salty Jatz cracker, creating a sweet and salty treat.
  • The Tim Tam Jatz biscuits will be sold exclusively at Coles supermarkets in late April.
  • Social media users are excited about the new Tim Tam product, with many looking forward to trying the unique flavour combination.
What did you think of the combination? Share your thoughts with us in the comments below!
 

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Loading data . . .
How many flavours are there now, getting crazy…
How is it sustainable for the company, doubt too many buy
some of these weird flavours. Tried the gf timtam version and found
them way too sweet, cloying! Do love salt & chocolate though!
 

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